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“Factorial study for consumer preference for Laser printer In Ghazipur City” Survey Project Report Submitted to VEER BAHADUR SINGH PURVANCHAL UNIVERSITY, JAUNPUR In Partial Fulfillment of the requirement of the degree of BACHELOR OF BUSINESS ADMINISTRATION Submitted By- Under the Supervision of Pooja Rai Mrs. Fati shaffat BBA IV Semester (Assistant Professor) Roll No. -5460043 2013 Technical Education & Research Institute, Post-Graduate College, Ravindrapuri Ghazipur (U.P.) Pin-233001 CERTIFICATE This is to certify that Pooja Rai pursuing BBA 4th Semester from this Institute has prepared the Research project report entitled “Factorial study for consumer preference for Laser printer In Ghazipur City” in partial fulfillment of the requirements of the degree of Bachelor of Business Administration from V.B.S. Purvanchal University, Jaunpur, for the session of 2013-14. This report is based on bonafied research undertaken by Pooja Rai under my supervision during the course of fourth semester and fulfills the requirements of regulations relating to the nature and standard of B.B.A. course of V.B.S. Purvanchal University. I recommend that this research project report may be sent for evaluation. Rahul Anand Singh Mrs. Fati Shaffat Associate Professor & Head, Assistant Professor, Dept. of Business Administration Dept. of Business Administration DECLARATION I Pooja Rai, hereby declare that this research project report entitled “Factorial study for consumer preference for Laser printer In Ghazipur City” has been prepared by me on the basis of survey done the course of my fourth semester of BBA proramme under the supervision of Mrs. Fati Shaffat, T.E.R.I., P. G. College affiliated to Veer Bahadur Singh Purvanchal University. This research project report is my bona fide work and has not been submitted in any university or Institute for the award of any degree or diploma prior to the under mentioned date. I bear the entire responsibility of submission of this project report. 10th May 2013 Pooja Rai BBA IV Semester Department of Business Administration Technical Education & Research Institute P.G. College Ghazipur INDEX OF CONTENTS Preface Acknowledgement CHAPTER -1 Introduction to the topic Objective Importance Scope CHAPTER-2 Research Methodology CHAPTER-3 Data Analysis & Interpretation CHAPTER-4 Finding & Recommendations CHAPTER-5 Conclusion Limitation Annexure ( Questionnaires ) Bibliography PREFACE The first real insight of an organization for management student comes only during his preparation of project work because student first interacts with real practical work. This is first introduction to industry and its working. This project work synthesize the theoretical concept learn in the class room and its practical orientation in organization. In my project I have studied the “Factorial study for consumer preference for Laser printer In Ghazipur City”. The First chapter deals with the introduction of the topic, It also describes the profile and history of Cosmetic Industry. In first chapter I have mentioned institute. This chapter also describes the organizational structure of both the organization. The objective and need of research is also mentioned in section of project work. The Second chapter deals with research methodology. The process of carrying out the whole research problem is defined in it. It contains information about the objectives of the research, methods of data collection, sampling and sample design. Third chapter is data analysis and interpretation. This is the most important section of the project work. This section contains the analysis of all the data collected so far and they are interpreted to produce the final conclusion. It contains all the tables and charts which depicts the result. Chapter four contains the finding and recommendation of the research. This is based on the data analyzed and interpreted in the previous chapter. This is the most important section of the research report for a report is evaluated on the validity ad correctness of findings. Chapter five depicted conclusion which concludes the whole report, that is, gives a brief description of the process employed so far. And later chapters contain bibliography. Which describes the list of sources from where the matter and information is collected? It contains the list of books, authors, web sites use etc. Pooja Rai B.B.A. IV Sem. ACKNOWLEDGEMENT Many thanks to the God, who has sent me on this earth and by mercy of him, I would be able to accomplish this research. A person who has always encouraged me towards positive and used to say “Nothing can be impossible if you are working hard with heart and soul.” The Word regard is very small for him and I don’t know what word will be appropriate for him, that person is my elder Brother Mr. Anand Kashyap I express my deep sense of gratitude and regards to Mrs. Neetu Singh (Lecturer, Dept. of management studies, T.E.R.I., P.G. College affiliated to Veer Bahadur Singh Purvanchal University) under whose guidance I completed this project, I am thankful to her valuable guidance, gentle encouragement and pains she took in guiding me throughout the study. Some of my Friend, Simmi and Sweta whose suggestion for „what is Right or Wrong‟ has shown my aim and objectives of life. Again, I heartily express my regard to all the above person mentioned and pray to the God „May live them long‟. Rohit Kumar Yadav BBA 4th Sem. CHAPTER - 1 INTRODUCTION INTRODUCTION A laser is a device that emits light (electromagnetic radiation) through a process of optical amplification based on the stimulated emission of photons. The term "laser" originated as an acronym for Light Amplification by Stimulated Emission of Radiation. The emitted laser light is notable for its high degree of spatial and temporal coherence, unattainable using other technologies? Laser printing is an electrostatic digital printing process that rapidly produces high quality text and graphics by passing a laser beam over a charged drum to define a differentially charged image. The drum then selectively collects charged toner and transfers the image to paper, which is then heated to permanently fix the image. As with digital photocopiers and multifunction printers (MFPs), laser printers employ a xerographic printing process, but differ from analog photocopiers in that the image is produced by the direct scanning of the medium across the printer's photoreceptor. Hence, it proves to be a much faster process compared to the latter. Emition of light- This emitted energy comes in the form of photons (light energy). The photon emitted has a very specific wavelength (color) that depends on the state of the electron's energy when the photon is released. Two identical atoms with electrons in identical states will release photons with identical wavelengths. HISTORY OF LESAR PRINTER In the 1960s, the American Xerox Corporation held a dominant position in the copier market. In 1969, Gary Stark weather, who worked at Xerox in product development, had the idea of using a laser to draw an image directly onto the copier drum. After transferring to the recently formed Palo Alto Research Center (Xerox PARC) in 1971, Stark weather adapted a Xerox 7000 copier to create SLOT (Scanned Laser Output Terminal). The following year, he worked with Butler Lampson and Ronald Rider to add a control system and character generator resulting in a printer called EARS (Ethernet, Alto Research character generator, Scanned laser output terminal) which later became the Xerox 9700 laser printer. The first commercial implementation of a laser printer was the IBM 3800 in 1976. It was designed for data centers where it replaced line printers attached to mainframe computers. The 3800 was used for high-volume printing on continuous stationery and achieved speeds of 215 pages per minute (ppm) at a resolution of 240 dots per inch (dpi). Over 8,000 were sold.[4] The Xerox 9700 was brought to market in 1977. Unlike the 3800, it was not targeted to replace any particular existing printers, but it did have limited support for the loading of fonts. It excelled at printing high-value documents on cut-sheet paper with varying content such as insurance policies. The first laser printer designed for use in an office setting was released with the Xerox Star 8010 in 1981. The system used a desktop metaphor that was not surpassed in a commercially successful product until the Apple Macintosh. Although it was innovative, the Star workstation was an expensive (US$17,000) system that was purchased by only a few businesses and institutions. After personal became more widespread, the first laser printer intended for a mass market was the HP LaserJet, released in 1984, using a Canon engine controlled by HP software. The LaserJet was quickly followed by printers from Brother Industries, IBM and others. First-generation machines had large photosensitive drums, of circumference greater than the paper length. Once faster-recovery coatings were developed, the drums could touch the paper multiple times in a pass, and could therefore be smaller in diameter.In 1985, Apple Computer introduced the Laser Writer which used the newly released PostScript page description language. Up until this point, each manufacturer used their own page description language, making the supporting software complex and expensive. PostScript allows the use of text, fonts, graphics, images, and color largely independent of the brand of the printer or its resolution. PageMaker, written by Aldus for the Macintosh and LaserWriter, was also released in 1985 and the combination became very popular for desktop publishing. Laser printers brought fast, high quality text printing with multiple fonts on a page to the business and consumer markets. No other commonly available printer could offer this combination of features. PRINTING PROCESS A laser beam, typically from an aluminium gallium arsenide semiconductor laser, projects an image of the page to be printed onto an electrically charged rotating drum coated with selenium or, more common in modern printers, organic photoconductors.

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