Table of Contents 1.Interniship Certificate 2.Acknowledgement 3

Table of contents 1.Interniship certificate 2.Acknowledgement 3.Executve summary a.Introduction a.1 Background a.2 Objective a.3 Methodology a.4 Scope and limitations 2.Economy and industry analysis 3.company analysis 4.project specific analysis 5.conclusion and recommendation 6.outcome contribution 7.learning from SIP 8.refrences 9.appendix(if any) A REPORT ON CONSUMER BEHAVIOUR AND GROWTH AND EXPANSION OF BUSINESS STANDARD AT BUSINESS STANDARD HYDERABAD SUBMITTED TO IBS HYDERABAD SUBMITTED BY- NILANJAN MAJUMDER(11BSPHH011133) Acknowlegement This project is an amalgamation of team efforts. My heart felt thanks to all who have given time and insight into making this project possible. We are also thankful to the entire staff of BUSINESS STANDARD, Hyderbad branch for guiding us and giving us a patient listening every time we encountered problems. Our special thanks to Mr. Mohd Hussain Sir and Ms. Srinivas Rao for guiding us throughout the project. Last but definitely not the least; we thank our friends for their unconditional support extended Executive summary Marketing is an all embracing function that links the business with customer needs andwants in order to get the right product to the right place at the right time. Moreover the marketer has to understand customer needs and offer products and services better than the competition. Working at business standard was a great learning opportunity. The duration for the summer project was 12th March to 4th June. Business Standard is India‘s one of the fastest growing newspapers having growth rate of 300% in past five years. During the course of the summer training various tasks were undertaken: March 12TH -13TH – ORIENTATION • Introduction with staff members • Analyzing and understanding BUSINESS STANDARD newspaper as a product and its content • Comparison with other business dailies like ET, BL, FE etc. April 20th – 29th May – FIELDWORK • Market mapping and identifying potential target areas. • Conduct survey to find the brand awareness and market penetration of Business standard relative to competitors. • Market development through personal selling the annual subscription scheme of Business standard. A target of 20 subscriptions in a week was given which was achieved before the deadline. April 29TH – 31ST STRATEGY FORMATION • Involved in strategic planning implementation of a counter attack strategy to withstand the entry of new competitor FE in Gujarat. Research Design: We collected data through scheduled questionnaire which were transformed into information which was used by us to penetrate into the market coping up with competition and increasing our customer base. Findings: We found that management students have more potential to read business newspaper, further we found that awareness of Business Standard was 30.3% we also found that presently 41.18% were reading Business standard for mutual funds news also 63.3% were interested in schemes or offers. Suggestions: Business Standard should target management students to increase the circulation. It should also target undergraduates, who are preparing for management entrance exams, and they should also provide job appointment supplement and they should become media partner at various B-schools quizzes and seminars to create brand noise The research work forming the part of the university syllabus has provided an opportunity for probing into the marketing strategies and to understand the policies of Business Standard. We have tried our best to collect the information required for the organization study and market development strategies. Introduction The history of newspapers is a dramatic chapter of the human experience going back some five centuries. In Renaissance Europe handwritten newsletters circulated privately among merchants, passing along information about everything from wars and economic conditions to social customs and "human interest" features. The first printed forerunners of the newspaper appeared in Germany in the late 1400's in the form of news pamphlets or broadsides, often highly sensationalized in content. Some of the most famous of these report the atrocities against Germans in Transylvania perpetrated by a sadistic veovod named Vlad Tsepes Drakul, who became the Count Dracula of later folklore. In the English-speaking world, the earliest predecessors of the newspaper were corantos, small news pamphlets produced only when some event worthy of notice occurred. The first successively published title was The Weekly News of 1622. It was followed in the 1640's and 1650's by a plethora of different titles in the similar news book format. The first true newspaper in English was the London Gazette of 1666. For a generation it was the only officially sanctioned newspaper, though many periodical titles were in print by the century's end. Before the advent of electronic media, print media played an important role in disseminating information to people. Over the years, a wide variety of media like the press, performing arts, television, radio and films have been used for communication. Among these, print media continues to play an important role. The Government uses print media to secure wide coverage of messages through various newspapers and journals. A newspaper is a regularly published print product containing information vital to the function of the market it serves. Definitions become more important as traditional newspaper companies move from single-product management (newspapers) to multiproduct management - often under the company's brand, typically the title of the newspaper. What newspaper companies are learning is that the value of what they produce is notthe ink on paper, but the content, depth, segmentation choices, credibility, and emotional attributes that are delivered in any distribution channel they choose. Over the years newspaper reading has become a daily early morning regime. What for decades was a dull market place with limited number of newspapers is today a very diversified offering. Print offerings have multiplied and cater to diverse needs like travel, sports, fashion etc.Newspapers these days not just provide news and entertainment but also cater to niche audience. Financial newspapers are such newspapers that target niche market comprising corporate, businessmen and investors. With the era of multi edition newspapers and therefore multi newspaper markets, has given greater choice to readers and also resulted into a fierce fight for reader‘s attention. But, the latest trend observed is that one reader is not necessarily habituated to reading only a particular newspaper, therefore even a small difference in price could sometimes bring about a change in the purchase decision.This has driven newspaper prices to a point where leading newspapers fetch virtually no circulation revenue for their publishers. The little that is collected from the reader goes almost entirely to the distributor or the hawker. The growth of newspapers have been highly affected by growth in computer and internet connectivity, mobile telephony which enables real time access to news, views and entertainment anytime anywhere! Recent changes in regulations permitting FDI in print and broadcasting media has further heated up the media market. With the entry of the foreign players, the Indian print media scene has changed tremendously. On the other hand the Indian print media now operates overseas as well and thus, it is not confined to Indian audience only. The newspaper plays an important role in contributing to social good, playing a critic and the watchdog function, helping to foster debates on agendas for social transformation. The one that best fulfils these roles will gain the maximum eyeball‘s share. With the growing literacy and income, particularly among the young, our media today is being forced to respond to the demands of a new readership one which is discerning and demanding, impatient with the old content and style and not bound by old codes of loyalty.This adds pressure on the newspaper companies to seek creative solutions and explore new roles and meanings for it. Asia’s role in the Newspaper industry: Worldwide newspaper sales edged up by more than two percent in 2007 while advertising revenue recorded significant gains, according to the World Association of Newspapers. In its report on trends in the newspaper industry, the WAN said nearly 515 million copies of newspapers were sold daily in 2007 and read by an estimated more than one billion people worldwide. China, India and Japan were the world's biggest newspaper markets in 2007 and China overtook Japan as the country with the highest number of publications in the world. Three-quarters of the world's 100 best selling daily newspapers were now published in Asiawhere sales were up 4.1 percent for the year. The figures from WAN's annual survey of press trends, were released to more than 1,300 publishers, editors and other senior newspaper executives from 81 countries attending the World Newspaper Congress and the World Editors Forum, Asia's biggest ever media gathering. Worldwide newspaper circulation grew 2.1 percent, the number of daily titles was up two percent and advertising revenue rose 5.3 percent, its biggest jump in four years, the WAN report said. "It has been an extraordinarily positive 12 months for the global newspaper industry," said Timothy Balding, director general of the Paris-based WAN. "Newspapers are clearly undergoing a renaissance through new products, new formats, new titles, new editorial approaches, better distribution and better marketing." HISTORY OF THE PRINT IN INIDA James Augustus Hicky a rambunctious and irreverent Englishman gave India its first newspaper in January 1780. The weekly Bengal Gazette, also known as Hicky‘s Gazette, was a rag of sorts with gossip about English society in Bengal, the center of the British East India Company‘s existence at that time. More than a year later in June1781 he was in jail for defamation. Undaunted, Hicky edited his paper from jail and his audacious column continued to appear. After a second prosecution in 1782, his press was confiscated and his career as an editor came to an end.

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