Cass launches new MSc in Marketing Strategy & Innovation
One-year degree leverages links with Tech City and global brands based in the City of London
Cass Business School, part of City University London, has launched a new MSc in Marketing Strategy & Innovation.
The one-year programme aims to equip students with state of the art knowledge and skills to successfully tackle complex marketing issues, including cultural and functional innovation, social media marketing, and market research.
Students taking the course will gain an advanced understanding of the fundamentals of marketing together with the knowledge needed to develop marketing strategies and tactics.
Course director, Professor Vince Mitchell, said one advantage of Cass is its links to the City of London and marketing professionals from some of the world’s biggest brands.
“Our business school sits right between Tech City, the London Stock Exchange, and artsy Shoreditch. We teach, learn, research, consult, live, and share ideas with the City‘s leading marketers and a global community of researchers and alumni.
“As well as being taught by some of the world‘s most eminent marketing scholars, our students meet and learn from leading marketers at global companies such as Interbrand, Twitter, Google and Visa.”
The first term of the course is aimed at laying the theoretical foundations in marketing and innovation while also covering essential management topics, such as financial accounting and supply chain management.
In the second term, students will deepen their knowledge of key marketing topics such as brand management, consumer behaviour, digital marketing and social media.
The third term covers topics such as innovation and design and encourages students to apply the conceptual tools acquired through the first two terms in a dissertation.
Professor Mitchell added: “Cass has one of the largest, and most research active groups of marketing scholars in London. The ideas that are created here at Cass Business School today will influence marketing practice in the years ahead.
“Learning in such a research-active environment means that students acquire not only proven skills, but also get in touch with the newest thinking on the very pulse of marketing and media innovation. It also means that students write their dissertation theses with world-class researchers that know their stuff.”
Students will get a chance to put theory into practice by working on a real-world marketing problem to which they can apply the frameworks and knowledge they have learned.
The programme also focusses on developing “soft skills” such as creativity, team-working, communication and, leadership.
The programme, which starts in September 2014, is open for applications now. For more information visit www.cass.city.ac.uk/msc-marketing
Media enquiries: Chris Johnson, Communications Officer, Cass Business School Tel: +44 (0)20 7040 5210 E-mail: [email protected]
Notes to Editors:
Cass Business School, which is part of City University London, delivers innovative, relevant and forward-looking education, consultancy and research.
Cass is located in the heart of one of the world’s leading financial centres. It has strong links to both the City of London and its corporate, financial and professional service firms, as well as to the thriving entrepreneurial hub of Tech City – located close to the School.
Cass’s MBA, specialist Masters and undergraduate degrees have a global reputation for excellence, and the School supports nearly 100 PhD students.
Cass offers one of the widest portfolio of specialist Masters programmes in Europe. It also has the largest faculties of Finance and Actuarial Science and Insurance in the region. As examples of recent independent rankings of our research, Cass is ranked number 3 in Europe for its finance research, number 2 in Europe and number 11 in the world for banking research, and number 1 in Europe and number 2 in the world for actuarial science research.
Cass is a place where students, academics, industry experts, business leaders and policy makers can enrich each other's thinking. www.cass.city.ac.uk @Cassinthenews