Start-up Village Entrepreneurship Programme (S.V.E.P.) Action Plan FY 2020-2021 SVEP - Strategy

1 All-round approach to removing obstacles faced by entrepreneurial start-ups

Part of the NRLM eco system of SHG and SHG federations and using 2 their strengths

Operationalized preferably in NRLM Resource /Intensive block, where this 3 support structure is already in place

SVEP is designed to create a model to help start and support new enterprises and support the existing ones. It aims to create an institutional platform to support micro enterprise development in rural areas SVEP - Components

Institutional Platform

• Block-Nodal IT-enabled Monitoring Society for Enterprise • Micro Enterprise Financial Support Promotion Performance (BNSEP) Tracking System • Community (PTS) Enterprise Fund • Block Resource (CEF) - Managed Centre for • Android-based by the BNSEP Entrepreneurship Application on Promotion mobile • Coordination by (BRC-EP) phones/tablets Block Level (Mobile App) Bankers Committee (BLBC) SVEP - Target

SVEP Year SVEP Targets for financial year (Nos) Sl District wise targets as No per DPR Total 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22

1 1,561 200 450 450 461 2 2,054 33 267 600 609 545 - 3 Idukki 1,779 200 500 500 579 4 2,204 300 600 600 704 5 Kasargod 1,728 200 500 500 528 6 2,175 300 600 600 675 7 1,813 200 500 500 613 8 Kozhikkod 1,470 200 400 400 470 9 2,211 300 660 660 591 10 1,808 200 550 550 508 11 2,164 33 267 600 627 637 - 12 2,028 300 550 550 628 13 Thrissur 1,746 200 500 500 546 14 Wayanad 1,293 200 350 350 393 State 26,034 67 533 4,000 7,396 7,342 6,696 S.V.E.P. Plan for FY 2020 - 2021 S.V.E.P.

Enterprise Promotion, Documenting Best A01 Plan for FY 2020 - 2021 A08 Target 8,126 Practices & Process

CEF Repayment & Capacity Building of A02 A09 Monitoring System BRC/MECs

Exit Strategy for SVEP Geotagging SVEP A03 A10 Blocks Enterprises

SVEP Block as Centre Process Evaluation & A04 A11 of Excellence Mid Term Study SVEP Plan 2020-2021 SVEP Software & PTS Micro Enterprises A05 A12 updation Support Helpline

One Model Product/ SVEP A06 A13 RKI SVEP in 14 flood Branded Product per block affected blocks

Marketing Network for the A07 A14 UNDP Project - Domain SVEP Products Specialists & Sales Team A15

Additional 14 Blocks for the implementation of SVEP 1. Enterprise Promotion

As on 31st March 2020, a total of 11,212 micro enterprises were formed. Achieved 93% of the target. In the FY 2020-2021, It is planned to start 8,126 enterprises.

Timeline Selection of new BNSEP Committee & orientation Feb. 2021

Marketing & other support for the ME formed Jul. 2020 – Mar. 2021

Data management and PTS for the ME formed Jul. 2020 – Mar. 2021

Project preparation & funds approval (CEF, Jul. 2020 – Mar. 2021 Bank Linkage etc.)

Training and skill development Jul. 2020 – Mar. 2021

Identification of potential entrepreneurs Jul. 2020 – Mar. 2021 (mobilization) 1. Enterprise Promotion…

No of SVEP Enterprises Target for FY ME Enterprises No of enterprises to Sl target formed upto 31 % of 2020-21 formed to be formed District MECs be formed per No upto March 2020 Achievement (including upto 30 per month Placed MEC per 2019-20 (cumulative) backlog) Jun 2020 (9 months) month 1 Alappuzha 650 551 85% 549 - 26 61 2 2 Ernakulam 1,509 1,485 98% 569 46 19 58 3 3 Idukki 700 708 101% 492 86 22 45 2 4 Kannur 900 727 81% 773 39 22 82 4 5 Kasargod 700 703 100% 497 - 14 55 4 6 Kollam 900 869 97% 631 - 29 70 2 7 Kottayam 700 710 101% 490 - 17 54 3 8 Kozhikkod 600 540 90% 460 - 15 51 3 9 Malappuram 960 1,083 113% 537 - 15 60 4 10 Palakkad 750 498 66% 802 - 15 89 6 11 Pathanamthitta 1,527 1,295 85% 869 64 17 89 5 12 Trivandrum 850 772 91% 628 - 20 70 3 13 Thrissur 700 702 100% 498 - 16 55 3 14 Wayanad 550 569 103% 331 08 13 36 3

Total 11,996 11,212 93% 8,126 243 260 876 3 2. Development of CEF Repayment & Monitoring System

The aim is to develop a system and a software for the CEF distribution and repayment.

Timeline Monthly updation of CEF data in Software Dec. 2020

Updation of CEF past data in Software Nov. 2020

Training on CEF software to DPMs, MECs & BNSEP accountants Oct. 2020

Development of CEF software. (Convergence Team Marketing) Sep. 2020

CEF data Collection – Distribution & repayment (including past data) Aug.2020 3. Develop an Exit Strategy for SVEP Blocks

The NRLM support for Parakkode and Vadavucode SVEP blocks (Started in the FY 2016-17) will be ended in this financial year. It is planned to develop an exit strategy for these blocks.

Timeline

Development of Exit Strategy & approval Oct. 20 - Dec. 20

Discussion with various other agencies and also with NRLM Sep. 2020

Discussions with BNSEP, MECs and CDSs Aug. 2020

Discussions with District Missions Jul.2020 4. Centre of Excellence

Centre of Excellence is a Community Owned Training Centre which is managed by the BNSEP Committee and it offers services on all the activities of SVEP. It is planned to develop Parakkode (PTA) & Vadavucode (EKM) blocks as CE.

Timeline Training by BNSEP Committee - Pilot Feb. 2021

Capacity building of new BNSEP Committee Jan. 2021

Orientation to ADSs and NHGs Dec. 2020

Capacity Building of DMT, BNSEP, CDS & Oct/Nov. 2020 MECs

Support of NRLM/NRO & Development of Sep. 2020 Training modules

Discussions with DMTs, BNSEP, MECs & CDSs Jul. 2020 – Aug. 2020 5. SVEP Software & PTS Updation

Updation of all SVEP enterprises and entrepreneurs details in SVEP Software and monthly updation of PTS (Performance Tracking System). This will help to monitor the performance of each enterprises and to provide special support if any needed.

Timeline Monitoring of each enterprise & provide additional support if needed (for eg: doubling Oct. 2020 – Mar. 2021 their income)

Completion of Past data upload & Monthly Sep./Oct. 2020 updation of PTS

Upload BPs in SVEP Software - New MEs Sep. 2020

Completion of Past data upload Aug. 2020

Training to MECs - SVEP mobile application Jul. 2020 6. Develop one model product/SVEP branded product

Identification of one product from Kudumbashree entrepreneurs in each SVEP block, develop as a Model Product/SVEP Branded Product with all the necessary support.

Timeline Jan 2021 - Review/monitoring and Follow-up activities Mar. 2021

Ensure the support of other agencies/ Dec. 2020 experts /domain specialist etc.

Provide all type of supports Nov. 2020

Discussions with Entrepreneur Oct. 2020

Identification of one Product in each block Sep. 2020

Meetings with DMT, Mentors, BNSEP & MECs Jul. 2020 – Aug. 2020 7. Marketing Network for the SVEP products

The aim is to develop marketing interventions for SVEP products - Mobile marketing, home shops, home delivery, Online marketing etc.

Jan. 2021 – Timeline Review/monitoring and Follow-up activities Mar. 2021

Implementation of the selected Marketing Dec. 2020 intervention

Awareness creation to ensure the support of Nov. 2020 CDS, ADS, NHG members and general public

Identification of marketing team/beneficiaries Oct. 2020 and capacity building

Analyze demand & possibilities in the block - Sep. 2020 Develop marketing network in each block

Meeting with District Mission team and mentors. Jul. 2020 – Aug. 2020 8. Documenting best Practices and SVEP process

The aim is to document all best practices and SVEP process - Production of books, documentaries and films etc.

Timeline

Production of books/ documentaries/films/videos Nov. /Dec. 2020

Documentation of best practices Oct./Nov. 2020

Identification of best practices Sep. 2020

Meeting with DMTs, Mentors, BNSEP, MECs etc Jul. 2020 – Aug. 2020 9. Capacity Building of BRC/MECs

The aim is to develop MECs as an independent entity. It is planned to impart special training (value addition/new skills/increasing competency skills) to existing 260 MECs in this financial year. It is decided to develop BRC as a single point solution for entrepreneurship promotion, under the leadership of MECs.

Timeline Review/monitoring and Follow-up activities Feb. 2021

Capacity building of MECs Nov. 2020 – Jan. 2021

Development of Training modules Oct. 2020

Discussion with NRO & develop training modules Sept. 2020

Discussion with MECs - need analysis Aug. 2020

Meeting with District Mission team and mentors. Jul. 2020 10. Geotagging all SVEP enterprises

The aim is to Geotag all SVEP enterprises and upload the same in Kudumbashree website

Timeline Geotagging of all SVEP enterprises by MECs Nov. 2020 – Jan. 2021

Training to DPMS and MECs Oct. 2020

Development of Geotagging mobile app Sept. 2020

Discussion with BNSEP and CDSs and MECs Aug. 2020

Discussions with DMTs and Mentors. Jul. 2020 11. Process Evaluation and Mid term Study on SVEP

Process evaluation and Study on SVEP will enable the project to reflect on the outcomes and to develop the learning for the improvement and also for the identification of potential strategies for ensuring the sustainability of project outcomes. It is also planned to submit a policy frame work to Govt. of based on the experience of SVEP in .

Preparation of Policy framework to submit the Timeline Feb. 2021 same to Govt. of India

Preparation of Sectoral analysis/Mid term Dec. 2020/Jan. 2021 study report

Process Evaluation and Mid term Study with Oct./Nov. 2020 the support of DMTs

Develop & finalize Evaluation tools & strategies Sept. 2020

Discussion with NRO and development of Aug. 2020 Evaluation tools and strategies

Meeting with District Mission Team & Mentors. Jul. 2020 12. Micro enterprises Support Helpline (Kudumbashree MESH)

One State level call center/support helpline will be established in this financial year. With the support of call Centre and district level MECs, Kudumbashree will help the entrepreneurs to overcome their problems and develop and scale up their businesses.

Timeline

Support to entrepreneurs with the help of Nov. 2020 – Mar. 2021 MECs, domain specialists, other experts etc.

Awareness creation among entrepreneurs, Sept./Oct. 2020 CDSs, ADS members & NHG members

Training to DMTs, BNSEP and MECs Sep. 2020

Setting up of Call Centre Jul./Aug. 2020 13. Roll out RKI SVEP model project in 14 flood affected blocks

To implement the SVEP model project in 14 flood affected blocks, It is planned to set up BNSEP committee and BRC in each block. Baseline study will be conducted and DPR will be prepared in each block. Identification and training of 300 MECs in 14 blocks is also planned in this financial year. This project will lead to establishment of more than 16,800 new enterprises in both farm and nonfarm sectors within 2 years.

Timeline Orientation to CBOs & Enterprise promotion Dec. 2020

Identification & Capacity Building of 300 MECs Oct./Nov. 2020

Setting up of 14 BRC Offices Sep./Oct. 2020

Baseline study & Prepare DPR for each Block Sept. 2020

Formation of 14 BNSEPs Aug. 2020

Orientation to 08 districts (PTA, ALP, IDK, EKM, TSR, PKD, WYD & KSD) Jul. 2020 13. Roll out the SVEP model project in 14 flood affected blocks…

Sl No District RKI SVEP Blocks 1 Chambakkulam 2Alappuzha Veliyanad 3 Chengannoor 4 Pathanamthitta Pulikeezhu 5 Idukki 6 Adimali 7 Ernakulam Paravoor 8 Chalakkudy 9Thrissur Mathilakom 10 Cherppu 11 Palakkad Mannarkkad 12 Wayanad 13 Mananthavady 14 Kasargod Parappa 14. UNDP Project - Domain Specialists and Sales Team

The project envisages to provide hand-holding to micro enterprises that Kudumbashree has promoted under SVEP by positioning a network of domain specialists in flood affected regions (ALP, KTM & EKM) of Kerala. As on date, identified and placed three domain specialist. It is planned to identify and place 3 more domain specialists and also to place sales team in each block.

Timeline Review and monitoring the work of Sales Team Dec. 2020

Training to Sales Team Oct./Nov. 2020

Selection of Domain Specialist and Sales Team Oct. 2020

Review of work - existing Domain Specialists Sept. 2020

Notification for the selection of sales team. Aug. 2020

Preparation of work plan for existing Domain Jul. 2020 Specialists 15. Additional 14 Blocks for the implementation of SVEP

Kudumbashree is implementing SVEP in 14 blocks across the 14 districts. It is planned to submit an official request to NRLM for the approval of additional 14 more blocks for SVEP.

Timeline

Submission of official request to NRLM Oct. 2020

Preparation of Supplementary Action Plan for Oct. 2020 additional Blocks

Identification of additional Blocks based on the Sep./Oct. 2020 discussions with District Missions.

Block wise data collection from all districts Jul./Aug. 2020 SVEP Fund Status

Total Fund approved Fund released as Fund claimed from Sl RKI SVEP UNDP project District as per DPR (Rs. in per DPR (Rs. in NRLM FY 2020-2021 No (Rs. in lakhs) (Rs. in lakhs) lakhs) lakhs) (Rs. in lakhs) 1 Alappuzha 510.55 256.89 83.86 1,500.00 2 Ernakulam 573.24 421.35 84.27 500.00 23.20 3 Idukki 533.22 256.89 79.98 1,000.00 4 Kannur 577.39 256.89 86.61 5 Kasargod 527.91 256.89 79.19 500.00 6 Kollam 574.38 256.89 86.16 7 Kottyam 409.84 256.89 80.51 8 Kozhikkod 501.09 256.89 75.16 9 Malappuram 578.12 256.89 86.72 10 Palakkad 536.23 256.89 80.43 500.00 11 Pathanamthitta 561.80 429.90 85.98 500.00 12 Trivandrum 559.10 256.89 83.86 13 Thrissur 529.78 256.89 79.47 1,500.00 14 Wayanad 482.70 256.89 72.41 1,000.00 TOTAL 7,455.35 3,933.93 1,144.61 7,000.00 23.20