0101010001101000011001010010000001101111011 0001101110100011011110111000001110101011100 1100100000011010010111001100100000011000010 0100000011100110110111101100110011101000010 1101011000100110111101100100011010010110010 1011001000010110000100000011001010110100101 10011101101000011101000010110101100001011100101010001101000011001010010000001101111011 01001101101011001010110010000100000011011010001101110100011011110111000001110101011100 01101111011011000110110001110101011100110111100100000011010010111001100100000011000010 00011001000000110111101100110001000000111010100000011100110110111101100110011101000010 00011010000110010100100000011011110111001001101011000100110111101100100011010010110010 11001000110010101110010001000000100111101101011001000010110000100000011001010110100101 00110111010001101111011100000110111101100101001110110100001110100001011010110000101110 00110000100101110001000000100000101110010010100110110101100101011001000010000001101101 10111101110101011011100110010000100000001100110111101101100011011000111010101110011011 01100110000001100000010000001110011011100000001100100000011011110110011000100000011101 01100101011000110110100101100101011100110010001101000011001010010000001101111011100100 00000011000010111001001100101001000000111001100100011001010111001000100000010011110110 10011001010110001101101111011001110110111000011011101000110111101110000011011110110010 11010010111001101100101011001000010000001100011000010010111000100000010000010111001001 00010110111001100100001000000111010001101001011110111010101101110011001000010000000110 00110010100100000011011110111001001100100010110011000000110000001000000111001101110000 10010101110010001000000110100101110011001000110010101100011011010010110010101110011001 0000110011101110010011011110111010101110000A Principled Technologies report: Hands-on testing.0000001100001011100100110010100100000011100 Real-world results. 01010100011010000110010100100000011011110111001100101011000110110111101100111011011100 00011011101000110111101110000011101010111001101001011100110110010101100100001000000110 11001000000110100101110011001000000110000100001011011100110010000100000011101000110100 01000000111001101101111011001100111010000100011001010010000001101111011100100110010001 11010110001001101111011001000110100101100101001010111001000100000011010010111001100100 101100100001011000010000001100101011010010100001100111011100100110111101110101011100000101010001101000011001010010000001101111011 10011101101000011101000010110101100001011100001101110100011011110111000001110101011100 01001101101011001010110010000100000011011011100100000011010010111001100100000011000010 01101111011011000110110001110101011100110110100000011100110110111101100110011101000010 00011001000000110111101100110001000000111011101011000100110111101100100011010010110010 00011010000110010100100000011011110111001001011001000010110000100000011001010110100101 11001000110010101110010001000000100111101101001110110100001110100001011010110000101110 00110111010001101111011100000110111101100100100110110101100101011001000010000001101101 00110000100101110001000000100000101110010010110111101101100011011000111010101110011011 10111101110101011011100110010000100000001100001100100000011011110110011000100000011101 01100110000001100000010000001110011011100000001101000011001010010000001101111011100100 0110010101100011011010010110010101110011001Answer 1100100011001010111001000100000010011110110 00000011000010111001001100101001000000111000011011101000110111101110000011011110110010 1001100101011000110110111101100111011011100database 0011000010010111000100000010000010111001001 1101001011100110110010101100100001000000110queries in 1011110111010101101110011001000010000000110 0001011011100110010000100000011101000110100 0110011000000110000001000000111001101110000 00110010100100000011011110111001001100100010110010101100011011010010110010101110011001 100101011100100010000001101001011100110010092% Analyze0000001100001011100100110010100100000011100 data faster by upgrading to a 0000110011101110010011011110111010101110000less time* 1001100101011000110110111101100111011011100 Dell EMC1101001011100110110010101100100001000000110 PowerEdge R740xd running 0001011011100110010000100000011101000110100 0011001010010000001101111011100100110010001 Cut query Microsoft1001010111001000100000011010010111001100100 SQL Server 2017 Standard on times from 3 0000110011101110010011011110111010101110000* hours to just Red Hat Enterprise Linux 7.5 Data analytics aren’t just for big enterprises—small and medium-sized 13 businesses accumulate lots of data from CRMs, spreadsheets, and various minutes† customer or sales databases. That data is worthless if businesses can’t make sense of it though, so they need a powerful solution that can analyze information and help them use it to serve customers better.

In the Principled Technologies datacenter, we compared how fast a new 14th generation Dell EMC™ PowerEdge™ R740xd running Microsoft® SQL Server® 2017 Standard on Red Hat® Enterprise Linux® 7.5 could analyze data versus an older 12th generation Dell EMC PowerEdge R720xd running Windows Server® 2012 R2 with SQL Server 2008 R2.

Compared to the legacy solution, a new Dell EMC + Microsoft + Red Hat solution reduced the amount of time it took to analyze data from nearly three hours to just 13 minutes. Plus, the updated Dell EMC + Microsoft + Red Hat solution used fewer resources, leaving room to handle other tasks as business grows. This means that if you upgrade to the new solution, you—and your customers—could get the answers you need faster than ever, which can help make your business more profitable.

* when running a business analytics workload, compared to a legacy solution consisting of a 12th generation Dell EMC PowerEdge R720xd running Microsoft SQL Server 2008 R2 on Microsoft Windows Server 2012 R2 † in our example test

0101010001101000011001010010000001101111011 0001101110100011011110111000001110101011100 1100100000011010010111001100100000011000010Analyze data faster by upgrading to a Dell EMC PowerEdge R740xd running Microsoft SQL Server 2017 Standard October 2018 (Revised) on Red Hat Enterprise Linux 7.5 0100000011100110110111101100110011101000010 1101011000100110111101100100011010010110010 1011001000010110000100000011001010110100101 1001110110100001110100001011010110000101110 0100110110101100101011001000010000001101101 0110111101101100011011000111010101110011011 0001100100000011011110110011000100000011101 0001101000011001010010000001101111011100100 1100100011001010111001000100000010011110110 0011011101000110111101110000011011110110010 0011000010010111000100000010000010111001001 1011110111010101101110011001000010000000110 0110011000000110000001000000111001101110000 0110010101100011011010010110010101110011001 0000001100001011100100110010100100000011100 1001100101011000110110111101100111011011100 1101001011100110110010101100100001000000110 0001011011100110010000100000011101000110100 0011001010010000001101111011100100110010001 1001010111001000100000011010010111001100100 0000110011101110010011011110111010101110000 New feature alert:

Meet data challenges with fast query times Microsoft SQL Server 2017 now supports Red Hat The hardware and software solution you employ to collect and sort Enterprise Linux your data can have a big impact on your business’s bottom line, depending on what you do with your data. If you’re looking to Long-time Linux users now have make correlations and discover hidden insights in your data to help more options when it comes to plan your next course of action, a speedy and powerful solution choosing a database platform. can help you do so more quickly. Or perhaps you have an online While previous Microsoft SQL 0101010001101000011001010010000001101111011 retail business, where analyzing past-purchase data can offer your Server0101010001101000011001010010000001101111011 releases required a 0001101110100011011110111000001110101011100 customers suggestions to help them find something they’d like to Windows0001101110100011011110111000001110101011100 Server operating system,1100100000011010010111001100100000011000010 11001000000110100101110011001000000110000100100000011100110110111101100110011101000010 buy, which leads directly to increased sales. SQL Server 2017 is now supported 01000000111001101101111011001100111010000101101011000100110111101100100011010010110010 by Red1101011000100110111101100100011010010110010 Hat Enterprise Linux 7.5.1011001000010110000100000011001010110100101 Technology improvements happen quickly. In fact, a 2016 IDC This compatibility1011001000010110000100000011001010110100101 gives you one1001110110100001110100001011010110000101110 study found that by failing to upgrade in a timely manner, “IT 10011101101000011101000010110101100001011100100110110101100101011001000010000001101101 more way to run your datacenter0110111101101100011011000111010101110011011 organizations can lose up to 39 percent of peak performance and 0100110110101100101011001000010000001101101 exactly0110111101101100011011000111010101110011011 how you want. 0001100100000011011110110011000100000011101 add up to 40 percent in application management costs and up to 00011001000000110111101100110001000000111010001101000011001010010000001101111011100100 148 percent in server administration costs."1 00011010000110010100100000011011110111001001100100011001010111001000100000010011110110 11001000110010101110010001000000100111101100011011101000110111101110000011011110110010 What does all this mean? That if you’re looking to analyze data 00110111010001101111011100000110111101100100011000010010111000100000010000010111001001 1011110111010101101110011001000010000000110 quickly, updating the hardware and software you use is a simple way 0011000010010111000100000010000010111001001 10111101110101011011100110010000100000001100110011000000110000001000000111001101110000 to speed up the process. 01100110000001100000010000001110011011100000110010101100011011010010110010101110011001 01100101011000110110100101100101011100110010000001100001011100100110010100100000011100 00000011000010111001001100101001000000111001001100101011000110110111101100111011011100 10011001010110001101101111011001110110111001101001011100110110010101100100001000000110 11010010111001101100101011001000010000001100001011011100110010000100000011101000110100 00010110111001100100001000000111010001101000011001010010000001101111011100100110010001 00110010100100000011011110111001001100100011001010111001000100000011010010111001100100 Query time (in seconds) 10010101110010001000000110100101110011001000000110011101110010011011110111010101110000 Lower is better 0000110011101110010011011110111010101110000 110 10,169 Boost data analysis speeds with 100 a new Dell EMC PowerEdge 90 R740xd running Microsoft SQL 80 Server 2017 Standard on Red Hat 70 Enterprise Linux 7.5 60 Our tests proved that upgrading to a completely new

50 solution based on the latest technology from Dell EMC, Microsoft, and Red Hat could have you clocking 40 data analysis at speeds you didn’t dream of in the past. 30 We ran 22 queries using HammerDB and a TPC-H-like 20 workload and found that the upgraded Dell EMC + 799 Microsoft + Red Hat solution cut database query time 10 from nearly three hours to just over 13 minutes. 0 Dell EMC PowerEdge Dell EMC PowerEdge R740xd solution R720xd solution

Analyze data faster by upgrading to a Dell EMC PowerEdge R740xd running Microsoft SQL Server 2017 Standard October 2018 (Revised) | 2 on Red Hat Enterprise Linux 7.5 The data analysis didn’t tax the upgraded solution—speed About the HammerDB benchmark increased while drive read latency improved, shortening the HammerDB is an open-source wait time by 99 percent (averaged over the course of the test) tool that tests the database compared to the 12th generation server and older software. performance of many leading databases, including Oracle® Database, Microsoft® SQL Server®, Average drive read latency (ms) PostgreSQL®, and MySQL™. Lower is better The benchmark includes two 40 36 built-in workloads derived from industry-standards: a

30 1 transactional (TPC-C-like) workload and an analytic (TPC-H-like) workload. Our 20 test results do not represent official TPC results and 0 10 are not comparable in any manner to the official 0.35 TPC-audited results. For 0 Dell EMC PowerEdge Dell EMC PowerEdge more information about R740xd solution R720xd solution HammerDB, visit www. hammerdb.com.

We understand that higher disk throughput numbers are often a sign of stronger performance, but sometimes new features can reduce throughput needs and leave headroom on your drives for other activities, making a decrease in throughput desirable. Average drive read throughput (MB/s) SQL Server 2017 on Linux has such a feature, Lower is better Clustered Columnstore Indexes (CCI), which provides 60 higher compression rates and query performance by organizing data in columns. Using this feature with our 50 TPC-H-like workload significantly lowered the load 439 on the drives while increasing workload performance. 40 For instance, we experimented with CCI on the 14th 0101010001101000011001010010000001101111011generation solution with SQL Server 2017 on Linux 01010100011010000110010100100000011011110110001101110100011011110111000001110101011100and found that using it reduced throughput from 3,345 30 00011011101000110111101110000011101010111001100100000011010010111001100100000011000010 11001000000110100101110011001000000110000100100000011100110110111101100110011101000010MB/s to 160 MB/s. Likewise, moving from the legacy 01000000111001101101111011001100111010000101101011000100110111101100100011010010110010solution running SQL Server 2008 to the new solution 20 160 1011001000010110000100000011001010110100101 1101011000100110111101100100011010010110010 running SQL Server 2017 on Linux using CCI reduced 10110010000101100001000000110010101101001011001110110100001110100001011010110000101110 10011101101000011101000010110101100001011100100110110101100101011001000010000001101101throughput by 63 percent. Putting less load on your 10 01001101101011001010110010000100000011011010110111101101100011011000111010101110011011drives means that ultimately, you can do more work. 01101111011011000110110001110101011100110110001100100000011011110110011000100000011101 0 00011001000000110111101100110001000000111010001101000011001010010000001101111011100100 Dell EMC PowerEdge Dell EMC PowerEdge 00011010000110010100100000011011110111001001100100011001010111001000100000010011110110 R740xd solution R720xd solution 11001000110010101110010001000000100111101100011011101000110111101110000011011110110010 00110111010001101111011100000110111101100100011000010010111000100000010000010111001001 00110000100101110001000000100000101110010011011110111010101101110011001000010000000110 10111101110101011011100110010000100000001100110011000000110000001000000111001101110000 01100110000001100000010000001110011011100000110010101100011011010010110010101110011001 01100101011000110110100101100101011100110010000001100001011100100110010100100000011100 1001100101011000110110111101100111011011100 0000001100001011100100110010100100000011100Analyze data faster by upgrading to a Dell EMC PowerEdge R740xd running Microsoft SQL Server 2017 Standard October 2018 (Revised) | 3 10011001010110001101101111011001110110111001101001011100110110010101100100001000000110on Red Hat Enterprise Linux 7.5 11010010111001101100101011001000010000001100001011011100110010000100000011101000110100 00010110111001100100001000000111010001101000011001010010000001101111011100100110010001 00110010100100000011011110111001001100100011001010111001000100000011010010111001100100 10010101110010001000000110100101110011001000000110011101110010011011110111010101110000 0000110011101110010011011110111010101110000 0101010001101000011001010010000001101111011 01010100011010000110010100100000011011110110001101110100011011110111000001110101011100 00011011101000110111101110000011101010111001100100000011010010111001100100000011000010 11001000000110100101110011001000000110000100100000011100110110111101100110011101000010 01000000111001101101111011001100111010000101101011000100110111101100100011010010110010 11010110001001101111011001000110100101100101011001000010110000100000011001010110100101 10110010000101100001000000110010101101001011001110110100001110100001011010110000101110 10011101101000011101000010110101100001011100100110110101100101011001000010000001101101 01001101101011001010110010000100000011011010110111101101100011011000111010101110011011 01101111011011000110110001110101011100110110001100100000011011110110011000100000011101 00011001000000110111101100110001000000111010001101000011001010010000001101111011100100 00011010000110010100100000011011110111001001100100011001010111001000100000010011110110 11001000110010101110010001000000100111101100011011101000110111101110000011011110110010 00110111010001101111011100000110111101100100011000010010111000100000010000010111001001 00110000100101110001000000100000101110010011011110111010101101110011001000010000000110 10111101110101011011100110010000100000001100110011000000110000001000000111001101110000 01100110000001100000010000001110011011100000110010101100011011010010110010101110011001 01100101011000110110100101100101011100110010000001100001011100100110010100100000011100 00000011000010111001001100101001000000111001001100101011000110110111101100111011011100 10011001010110001101101111011001110110111001101001011100110110010101100100001000000110 11010010111001101100101011001000010000001100001011011100110010000100000011101000110100 00010110111001100100001000000111010001101000011001010010000001101111011100100110010001 00110010100100000011011110111001001100100011001010111001000100000011010010111001100100 010011010110110101101101011000100110111101110010101110010001000000110100101110011001000000110011101110010011011110111010101110000 10000001011000010000001100010011000010010000000110011101110010011011110111010101110000 0001100100011101010110001001100001001000000 About the new solution 1100100011011110111000000010100100001001100 0010010000001100100011101010010000001100010 0110111101110000001011000010000001100010011 The Dell EMC Red Hat Enterprise 0000100100000011001000111010101100010011000Microsoft SQL Server 2017 PowerEdge R740xd Linux 7.5 0100100000011001000110111101110000000101001Standard on Linux 0000100110000100100000011001000111010100100 0000110001001101111011100000010110000100000 The 14th generation Dell EMC According to Red Hat, the 7.5 0110001001100001001000000110010001110101011According to Microsoft, SQL PowerEdge R740xd offers strong release of the open-source 0001001100001001000000110010001101111011100Server 2017 Standard on database performance with a OS offers improvements 0000010100100001001100001001000000110010001Linux helps users “find rich 1101010010110000100000011110010110010101100 variety of storage configuration “including enhanced security 0010110100000010100100110101101101011011010programming capabilities, security options. It can support up to 24 and compliance, usability at 1100010011011110111000000101100001000000110innovations, and fast performance NVMe drives (we tested with two scale, continued integration 0010011000010010000001100100011101010110001for mid-tier applications and data 0011000010010000001100100011011110111000000 SAS HDDs and 12 SATA SSDs) with Windows infrastructure on- 0101001000010011000010010000001100100011101marts” with features like end-to- and is powered by Intel® Xeon® premise and in Microsoft Azure®, 0100100000011000100110111101110000001011000end database security, enhanced Scalable processors.2 and new functionality for storage 0100000011000100110000100100000011001000111in-memory performance, basic 0101001000000110010001101111011100000001010 3 cost controls.” 0100001001100001001000000110010001110101001reporting and analytics, and 0000001100010011011110111000000101100001000hybrid scenarios.4

Stop sluggish data analysis by refreshing your hardware and software If your datacenter uses 12th generation or earlier hardware and outdated software versions of Microsoft Windows Server and Microsoft SQL Server, you aren’t reaping the benefits that updated tech and new software features can provide. As we found in our tests, a new Dell EMC PowerEdge R740xd running Microsoft SQL Server 2017 Standard on Red Hat Enterprise Linux 7.5 was able to dramatically reduce the time it took to answer queries during our business analytics workload compared to a legacy hardware and software solution. By moving to a new solution now, you can speed up data analysis, use resources more efficiently, and even plan for future growth. Remember, you can’t wait forever to analyze your data—your customers won’t wait that long.

1 IDC, “Why Upgrade Your Server Infrastructure Now?” accessed May 8, 2018, https://www.emc.com/collateral/analyst-re- ports/idc-why-upgrade-server-infrastructure.pdf 2 Dell EMC, “Dell EMC R740xd spec sheet,” accessed May 8, 2018, http://i.dell.com/sites/doccontent/shared-content/da- ta-sheets/en/Documents/poweredge-r740xd-spec-sheet.pdf?newtab=true 3 Red Hat, “Red Hat Enterprise Linux 7.5 released,” accessed May 8, 2018, https://access.redhat.com/announce- ments/3405871 4 Microsoft SQL Server datasheet, accessed May 8, 2018, https://www.microsoft.com/en-us/sql-server/sql-server-2017

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Analyze data faster by upgrading to a Dell EMC PowerEdge R740xd running Microsoft SQL Server 2017 Standard October 2018 (Revised) | 4 on Red Hat Enterprise Linux 7.5