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The Story of Lexus Ls

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The Story of Lexus Ls BY LEXUS 01 THE STORY OF LEXUS 02 THE YET PHILOSOPHY 03 L-FINESSE 05 THE WAY OF 10 OMOTENASHI THE HYBRID DRIVE STORY 07 12 MEET LEXUS MULTI STAGE CRAFTSMANSHIP HYBRID DRIVE SYSTEM 09 14 FIRST EVER LUXURY HYBRID THE EXTERIOR 17 THE INTERIOR 22 COLOR SELECTION 23 SPECIFICATIONS THE STORY OF LEXUS LS In 1983, Chairman of Toyota, Eiji Toyoda, Ichiro Suzuki set out to make this new car faster, challenged his team to build a car that is more economical, more aerodynamic, and quieter “better than the best of the world.” than any other luxury car in the market. Everyone said this was “impossible.” Why was it impossible? “BETTER THAN THE BEST OF THE WORLD.” A BIG ENGINE = LOUD Eiji Toyoda entrusted this project to Chief FAST = INNEFICIENT Engineer, Ichiro Suzuki. QUIET = HEAVY “I couldn’t compromise. If I did, it would be just a normal vehicle” Ichiro said. Because of Ichiro’s “no compromises” approach, a new philosophy was born: The YET Philosophy. EIJI TOYODA LEXUS LS: THE EVOLUTION OF A MASTERPIECE 01 THE YET PHILOSOPHY A commitment to achieve seemingly opposing or incompatible qualities through uncompromising product development. BETTER HANDLING YET COMFORTABLE FAST YET FUEL EFFICIENT QUIET YET LIGHT WEIGHT ELEGANT STYLE YET AERODYNAMIC A team of 20 designers and engineers flew to These designers and engineers observed how the USA to study the behavior of the American the super affluent Americans lived, they observed luxury customers. how they picked up their children from school, youth soccer games, they visited homes, Staying at a large home in Laguna Beach, they shopping centers, and more. observed American car culture from a distance, asking questions like: What does the car mean They bought plastic fingernails at a pharmacy to to them? How do they use it? How do they feel cater the material for the steering wheel for the when they ride it? American woman. And even more detailed questions how does a woman step in to the car with a fur coat on? LEXUS LS: THE EVOLUTION OF A MASTERPIECE 02 L-finesse can be described as ‘leading-edge design and technology applied with finesse’ a philosophy unlocked through a greater appreciation of craftsmanship. Within this sphere of design, ‘finesse’ refers to the depth of thinking behind the luxury found in Lexus vehicles. It is a philosophy that draws heavily on the deeply rooted principles of Japanese hospitality and aesthetics, while simultaneously having the ability to expand into a highly dynamic, evolving concept. SEAMLESS ANTICIPATION Lexus endeavors to anticipate and seamlessly deliver one’s needs and desires. Whatever is required is always immediately available, whether that be smooth and responsive power or a discrete guiding sequence of interior lighting. SS ANTICIP LE AT AM IO SE N E I N C C N I S finesse A I V G E E L S E IM P G L IN IC U I G TY RI INT INCISIVE SIMPLICITY INTRIGUING ELEGANCE Lexus continually expands the possibilities of automotive technology Lexus vehicles have become well-known for their power to catch the and design. Lexus believes that everything it creates must be a eye. But once captured, the challenge is to hold a person’s attention; pleasure to behold and is joyfully intuitive to use – regardless of the because the more you look, the more you are drawn into the complexity of the product. experience. LEXUS LS: THE EVOLUTION OF A MASTERPIECE 03 LEXUS LS 500 h LEXUS LS: THE EVOLUTION OF A MASTERPIECE 04 LEXUS LS: THE EVOLUTION OF A MASTERPIECE 05 THE WAY OF OMOTENASHI Omotenashi is the Japanese spirit of hospitality Omotenashi is a key element which is also that anticipates and fulfills people’s needs by woven into the design of Lexus vehicles. We bowing down the body, literally. It is as if they endeavour to do more than simply meet a have completely given themselves over to you, person’s needs and desires. In this way, the idea the embodiment of being “at your service.” of ‘Yet’ philosophy lives at the heart of our uncompromising approach to luxury. So all of The Japanese tradition of omotenashi has had a the people can relish a refined blend of high strong influence on Lexus as a brand. The performance and enviromental sustainability. influence of omotenashi can be seen in every aspect of Lexus’ business. From the beginning, Omotenashi is valued by Lexus as a means of we were determined to treat customers better ensuring that our vehicles exceed expectations. than any other car company. It involves close attention to detail and a personalised approach which understands that every customer is different. The aim is to create a refined interior environment which places customers at the centre of the Lexus experience; calm, in complete control, and delighting in every moment. LEXUS LS: THE EVOLUTION OF A MASTERPIECE 06 MEET LEXUS CRAFTSMANSHIP: ARTWOOD In a world of advanced materials Inspired by the patterns seen in Shimamoku technologies, the rich, natural qualities of wood, it has artistically combined natural wood are still regarded as being symbolic of woodworking processes with sophisticated luxury and craftsmanship. That’s why car Japanese slicing and laser-cutting techniques manufacturers continue to use it as a signal to produce three contrasting finishes for use of the quality the vehicles they make. in the LS: Art Wood Organic, Art Wood Herringbone and Laser Cut Special Wood. For Lexus it is not simply a matter of applying pieces of wooden trim. For its new Art Wood Organic is inspired by a blazing LS flagship sedan it has explored at new fire and took more than a year’s work to ways of working with veneers to produce define. By layering the wood and applying a unique designs that distinguish the car from natural gloss coating to enhance the vibrancy any other, creating a new aesthetic that of the grain, an impression of flickering flames discerning owners will value. is produced. It has carefully selected the ideal raw The wood is sustainably and responsibly materials and applied the skills of its Takumi sourced from the Agathis tree, a species master craftsmen to create Art Wood, a native to Southeast Asia. Thin veneer sheets fusion of the natural beauty of wood and are stacked in multiple layers and then Lexus brave design. precision-sliced across the grain by the Takumi to produce the ultimate pattern. The striking curves and bold contrasts this process produces mark a new approach by Lexus, with strong appeal for people who value distinctive quality and forward-looking design. LEXUS LS: THE EVOLUTION OF A MASTERPIECE 07 The Takumi has focused on producing bold contrasts between light and dark, giving the grain patterns and colors a more vibrant appearance. LEXUS LS: THE EVOLUTION OF A MASTERPIECE 08 THE FIRST EVER LUXURY HYBRID SEDAN Throughout the years, the Lexus LS has remained In 2006, Lexus achieved a world’s first with the an icon of Japanese Automotive excellence, each 4th generation Lexus LS. with its own milestone. It was the first-ever Luxury Hybrid Sedan in the Imaginative Technology progresses with the world. The Lexus LS 600hL presence of a new LS generation. LEXUS LS: THE EVOLUTION OF A MASTERPIECE 09 THE HYBRID DRIVE STORY Lexus Hybrid Drive is the result of genuine and Hybrid technology was a strategy initiated in Today, Lexus Hybrid has been dubbed as the ongoing concern for the harmful effect that the early Nineties when parent company Toyota most sophisticated Hybrid system ever. vehicle emissions can have on the environment, began developing an innovative fusion between A self-charging technology that allows longer while simultaneously moving to to enhance internal combustion engine, high-voltage drivability without the need to stop to charge personal mobility. battery, and electric motor – all synchronized and less frequency for filling up. by cutting-edge software. WHAT IS LEXUS HYBRID DRIVE? A seamless combination of electric power and fuel creating a driving experience unlike any other. + ELECTRIC POWER FUEL Experience more torque on demand with the Enhanced driving longevity with minimal electric motor. With minimal emissions and a frequency for fuel stops. Guaranteed self-charging battery, it’s one half of our reliable power, anytime, anywhere. eco-friendly Lexus Hybrid Drive system. LEXUS LS: THE EVOLUTION OF A MASTERPIECE 10 LEXUS LS 500 h LEXUS LS: THE EVOLUTION OF A MASTERPIECE 11 MULTI-STAGE HYBRID SYSTEM Built for performance and equipped only on the The result is a much more direct connection Lexus LC 500h an the Lexus LS 500h, Lexus between accelerator pedal inputs and vehicle Multi-Stage Hybrid System delivers the sharpest acceleration. and most refined drive from a full hybrid yet, with much stronger and direct acceleration The Multi Stage Hybrid Drive System is the first Lexus full hybrid system to provide a The difference is found in the additional ‘Manual’ transmission mode, allowing the four-speed automatic gearbox mounted at the driver to make direct and responsive gear rear of the hybrid transmission. changes and enjoy the most sporting and engaging drive yet from a Lexus hybrid. The electric motor generates better acceleration feel than a conventional engine, and the introduction of physical gears allows for engine revs to be more closely matched to the driver’s use of the accelerator. MORE FROM DRIVER LESS FROM THE WORLD Usually, we give more to the world by sacrificing performance of cars. Lexus is doing both. We are giving more to the driver, yet taking less from the world. LEXUS LS: THE EVOLUTION OF A MASTERPIECE 12 PRE COLLISION SYSTEM LANE TRACING ASSIST DYNAMIC RADAR CRUISE CONTROL LEXUS SAFETY SYSTEM+ This integrated suite advanced safety systems have been designed to help in certain circumstances, from alerting you of pedestrians, to helping you maintain a preset speed and Lexus Safety System+ is a comprehensive suite of active safety following distance from the vehicle ahead and can even help equipment crafted to move even closer to realizing our keep your vehicle centered in its lane on highways with ultimate vision: an accident-free world.
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