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Draft Document Only ‐ Contents are copyright © 2011 ‐ 1 Touch Automation – www.1touch.co.nz – 64‐9‐4443034 How to distribute a “True High Definition Video” Signal from a Blu‐ray DVD Player or Sky Satellite Box around a Home or Business. Currently we can take the analogue signal from our Skybox or Blu‐ray DVD player – modulate the signal and distribute the signal using the TV antenna system. This only allows us to distribute a low quality analogue signal by this method. If we wish to distribute a higher quality signal we would need to run three cables for the Red – Green – Blue analogue signals to each TV. After 2013 all the highest quality video will have an encryption key embedded in the signal and the only way to view this signal is if you are using HDMI cables and equipment capable of handling the encryption. This effects video from your Blu‐ray DVD, individual programs on Sky (Live Games – Live Concerts – New Release Movies) and movies that are stream‐able over the internet. (Not available In New Zealand yet) Where the technology is going: The video available from some cellphones is now higher quality than is broadcast via conventional analogue TV. CCTV cameras are moving rapidly to an IP based distribution and dumping analogue technology along the way. Video from these new devices cannot be modulated and distributed around the premises as it would have been even two years ago without converting it down in quality. Why on earth should we have to lower the quality to send it around our building! We are being promised all sorts of bells and whistles with products like “Video Anywhere” and “Video on Demand”, we have this today in some forms and yes this can distribute it over a computer network. Tomorrow this video is going to be higher quality and will have encryption keys embedded in the signal. A good example of this comes from an American company called “Netflix”. Netflix offers its subscribers 24x7 access to movies of their choice from a vast library of videos, streamed to them over the Internet for US $8 per month. They are already responsible for 40% of all internet traffic in the North and South America. How easy would it be to “rip them” that is “copy them illegally” and repost them on the peer to peer networks? It is actually difficult and I personally have not heard of anyone succeeding. To be honest – at US $8 a month for 24x7 accesses to any movie you wanted to watch, why would you bother. Why is it difficult – because it already has the protection key embedded in the video stream! Yes you can use your laptop, Xbox, Wii and other devices to stream and watch these movies. This is because secure hardware components needed for a secure player are already built into these devices. When you log onto their site your player swaps its encryption key with the site and the video stream is modified to “only play” on your player – it will not work on anyone else’s player because their key is different. It can Draft Document Only ‐ Contents are copyright © 2011 ‐ 1 Touch Automation – www.1touch.co.nz – 64‐9‐4443034 Draft Document Only ‐ Contents are copyright © 2011 ‐ 1 Touch Automation – www.1touch.co.nz – 64‐9‐4443034 be recorded (saved) on your player but it will not play if copied to another player because it requires your key. In some cases your player will need to re‐logon to their site for permission to play the recorded content. The vast majority of users do not even notice that this takes place. Looking even further forward why would you want to record it when it is available to you 24x7. This is a video movie streaming company ‐ other business will start to offer news, sport, documentaries cartoons and many more types of streaming media. The one thing you can bank on is that the content will be delivered in increasingly Higher Definition with encryption. Look at Netflix, the image (Copied from the Netflix Site) below shows a laptop receiving the streaming signal video from Netflix and displaying it on a large screen TV. The important item I want to show you is “not” the Laptop or the TV but the HDMI cable that is specifically mentioned in the text. Connect your PC or Mac to your TV using an HDMI cable, select your desired TV episode or movie on the computer and watch instantly on your TV. Why is this important – the encryption is all about stopping individuals copying the stream content! The laptop is receiving a secure feed; this feed can be watched on the laptop and possibly on an external monitor via a VGA connector. (It may only show you the video in standard definition over the VGA connector). If the laptop has an HDMI socket then it is a very easy method to connect it to the TV or computer monitor if they also have a HDMI socket. After 2013 the encrypted video will play on the laptop but the signal will stop coming out of the VGA socket. It will be available over the HDMI cable as long as the TV or monitor meets the encryption standards. The HDMI cable enables a secure connection between the player and the TV. At this stage the signal cannot be downscaled and modulated around the premises or sent over a computer network! Draft Document Only ‐ Contents are copyright © 2011 ‐ 1 Touch Automation – www.1touch.co.nz – 64‐9‐4443034 Draft Document Only ‐ Contents are copyright © 2011 ‐ 1 Touch Automation – www.1touch.co.nz – 64‐9‐4443034 The hardware to achieve this encryption is already present in our computers, cellphones, tablets, TV’s and monitors ‐ it has simply not being implemented until all the pieces are in place. After 2013 the game changes. REMEMBER! This only affects video that is encrypted. Your standard DVD’s and anything that you produce yourself will not have this encryption and will not have these hassles. Do not be surprised that the DVD will give way to the Blu‐ray DVD that has the encryption ‐ sometime before 2013! SONY, EMI and Columbia have stated that they will stop manufacturing CD’s in 2013. (EMI now bust) Expect to see music videos on Blu‐ray replacing them. The future of the Blu‐ray DVD is also limited. In the near future when you purchase a movie you will only receive an access key. This key will enable you to stream the movie to any location at any time over the Internet – there will be no physical disk! This technology is called “Ultra Violet Blu‐ray” and is now available as of November 2011. Samsung have released a Blu‐ray DVD player capable of receiving this stream in January 2012. http://uvdemystified.com/uvfaq.html#1.1.1 So where are we? ‐ after 2013 you will require video equipment capable of secure connections to watch Blu‐ray DVD’s, specific Sky programs and specific streamed content from the Internet. Scenario 1: Today we have our (Sky Box, Media Center, VCR, DVD) box in the lounge it feeds our main TV and we take a feed from the video out and modulate it so we can watch the signal on any TV in the house. Little Johnny is sick and we switch “On” his TV and select the appropriate TV channel. In 2013 this will cease to happen. As the installer of the system are you going to tell your client that with all this new technology that it actually offers less functionality? (Remember that it is only protected content, but has time goes on more and more of the content will be protected) Scenario 2: The owner of the local tavern has 5 TV’s around his bar they are all tuned to Sky Sports – They are fed from a single Sky Decoder. That signal could be modulated or we could even feed a composite or even component video to the TVs. After 2013 the analogue signal will disappear from games that are high profile. They will be Widescreen, High Definition and Encrypted to prevent individuals recording and re‐ streaming the content in real time in lower quality. English Student faces extradition to USA and 10 years jail for website that showed where video streams were available. http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=10778786 They could hire 5 Sky boxes one for each TV but this limits the system. What do they do if they have a promotional Blu‐ray DVD that he wishes to play or even stream video from the Internet? Draft Document Only ‐ Contents are copyright © 2011 ‐ 1 Touch Automation – www.1touch.co.nz – 64‐9‐4443034 Draft Document Only ‐ Contents are copyright © 2011 ‐ 1 Touch Automation – www.1touch.co.nz – 64‐9‐4443034 Scenario 3: Corporate Client: This could be a block of Apartments’, Hotel, Shopping Mall, Manufacturing Plant. The needs of such clients will vary with the services they offer. Distributing the CCTV footage over the computer network is possible but will it interact nicely with the host of web enabled devices their clients will be using. Any streaming content generated by the body corporate (building) will need to integrate seamlessly with the individual clients needs. Apartment buildings are treated as single entities and instead of individual fiber links to each apartment only 3 or 4 cores may be allocated. A small apartment building of 30 apartments each streaming 40Mbit/ sec = 1.2Gbit/sec Internet feed.

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