SWOT Analysis of NCC Bank Ltd
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SWOT Analysis of NCC Bank Ltd Prepared By Jannatul Ferdous Biva ID: 111143294 Supervised By Dr. Khandoker Mahmudur Rahman Associate Professor, SoBE United International University Internship Report Submitted in Partial Fulfillment of the Requirements for the Degree of Bachelor of Business Administration June 17, 2020 1 Letter of Transmittal 17th June, 2020 Dr. Khandoker Mahmudur Rahman Associate Professor School of Business and Economics United International University Subject: Submission of the Internship Report Dear Sir, I would like to submit my internship report titled “SWOT Analysis of NCC Bank Ltd”, which has been arranged as a prerequisite for the conclusion of the BBA Program of United International University. While working on the report, I tried to follow each and every instruction that you have advised. It has been a very educative experience to work in this different sector and I have enjoyed my internship period at NCC Bank Ltd. Sincerely, Jannatul Ferdous Biva ID No: 111143294 i ACKNOWLEDGEMENT I would like to thank my internship Supervisor, Dr. Khandoker Mahmudur Rahman who helped me in every step of my internship. I am very much grateful to Mr. Talib Ali Khan for giving me the opportunity to complete my internship at NCC Bank Ltd. I also want to thank and Mrs.Rehana Sultana(Executive Officer) and all individual of NCC Bank Ltd, for their support that I have been provided for preparing my report. I have practically work with them, try to share their opinion, feelings and on the basis of my insight, I have prepared report from my own point of view. Then at last I shall be grateful to those people who read this report and who shall get assistance from this report at present and in future. ii DECLARATION I am Jannatul Ferdous Biva, student of School of Business and Economic (Marketing) of United International University, Bangladesh, do hereby declare that the internship Report is an original work and has not been previously submitted for any degree, diploma, title, or recognition. Jannatul Ferdous Biva ID No: 111143294 School of Business and Economics United International University iii Table of Contents Letter of transmittal ....................................................................................................................................... i ACKNOWLEDGEMENT ................................................................................................................................... ii DECLARATION .............................................................................................................................................. iii Table of Contents ........................................................................................................................................... i Executive Summary ...................................................................................................................................... iv 1. BACKGROUND OF THE PROBLEM ............................................................................................................. 1 1.1. Introduction: ...................................................................................................................................... 1 1.2. Topic of the report ............................................................................................................................. 1 1.3. Origin of the report: ........................................................................................................................... 1 1.4. Background of the Report .................................................................................................................. 1 1.5. Objective of the Report: ..................................................................................................................... 2 1.6. Methodology ...................................................................................................................................... 2 1.6.1. The primary data ......................................................................................................................... 2 1.6.2. Secondary sources: ...................................................................................................................... 2 1.7. Data collecting instruments:............................................................................................................... 2 1.8. Scope of the report ............................................................................................................................ 2 1.9. Limitation ........................................................................................................................................... 2 2 ORGANIZATION PART ................................................................................................................................. 3 2.1. Organization Profile: .......................................................................................................................... 3 2.2. Mission & Vision ................................................................................................................................. 3 2.3. Goal of the Bank ................................................................................................................................. 4 2.4. Organogram of NCCBL ....................................................................................................................... 4 2.5. Corporate Information ....................................................................................................................... 6 Members of Executive Committee ....................................................................................................... 6 Members of Audit Committee of the Board ......................................................................................... 6 Members of Risk Management Committee of the Board ........................................................... 6 2.6. Corporate Strategy ............................................................................................................................. 6 2.7. SWOT Analysis................................................................................................................................ 7 2.7.1. Strengths ..................................................................................................................................... 8 i 2.7.2. Weakness .................................................................................................................................. 10 2.7.3. Opportunity ............................................................................................................................... 10 2.7.4. Threats ...................................................................................................................................... 12 2.8. Management of NCC Bank ............................................................................................................... 12 2.8.1. Managing Core Risks in Bank: ................................................................................................... 13 2.8.2. Information Technology: ........................................................................................................... 13 2.8.3. Corporate Social Responsibility (CSR): ...................................................................................... 13 2.9. Products and Services ...................................................................................................................... 14 2.9.1 Deposit Products ........................................................................................................................ 14 2.9.2 Loan Products ........................................................................................................................ 15 2.9.3 Services ...................................................................................................................................... 17 2.9.4 Cards .......................................................................................................................................... 17 2.9.5 Local Remittance ........................................................................................................................ 19 3. Portfolio .................................................................................................................................................. 20 3.1. Banking Sector In Bangladesh .......................................................................................................... 20 3.2. Banking Situation of National Credit and Commerce Bank Ltd. (NCC Bank Ltd.): .......... 20 3.3. Nature of Business: ...................................................................................................................... 21 3.5. Departments of NCCBL: ................................................................................................................... 22 4. Research Design for Suggestions ............................................................................................................ 23 4.1. Suggestion for NCC Bank .................................................................................................................. 23 4.2. Strong marketing activities: ............................................................................................................. 25 4.2.1. Television ..............................................................................................................................