Mesa County, Colorado Mesa County, AREAPLACE

Presented by Presented

Nielsen Scarborough 2016 Edition 2016 Scarborough Nielsen

MARKET

TION

JUNC GRAND GRAND JUNCTIONWelcome

Local businesses face an array of confusing choices when it comes to the most effective medium to reach the right consumers for their offering.

& MESA COUNTYHow do you know if your marketing mix is right for the people you want to expose to your products? How do you reach the most local eyeballs for your dollar?

The Nielsen Scarborough market study provides real, timely, granular, reliable data about Mesa and Montrose Counties.

The Daily Sentinel is pleased to partner with you to MARKETPLACEmake certain you are maximizing your advertising dollars. We want your business, yes, but we want you to have the right information to make the right advertising choices.

Warmest regards,

Jay Seaton AREA Publisher STUDY GRAND JUNCTION About the 2015 Mesa County Market Study For over 120 years The Daily Sentinel has provided news and advertising to residents and businesses across the Western Slope. As Mesa County’s leading communication medium, we utilize research conducted by nationally & MESA COUNTY recognized groups to gain an accurate overview of the area’s active consumers, their shopping behavior and their media and internet use. We share this information with area businesses so they can more effectively reach consumers.

How this study was conducted The 2015 Mesa County Market Study was conducted by Nielsen Scarborough. Scarborough is a Nielsen MARKETPLACE service and is the authority on local marketing research, measuring over 120 local markets across the United States. The Grand Junction/Montrose DMA study consisted of a mailed questionnaire to consumers 18+ in Mesa and Montrose counties. The total number of respondents was 1,035. Based on the number of respondents the Nielsen Scarborough group provides projections about residents in our area. The survey contained 25 pages of multiple-choice questions on demographics, shopping habits, lifestyle and media usage.

The information in this edition is specific to Mesa County. If you would like the results for Montrose County, or additional information not included in this overview, please contact your Daily Sentinel advertising AREA representative at 970-256-4289. STUDY Grand Junction Area Marketplace • 3 Much of the Grand Junction Adult Population Characteristics area’s marketplace is driven by our quality of Mesa County % Mesa County life. Tourism and recreation Residents Residents Gender Male 57,811 50.60% — hiking, biking, climbing Female 56,481 49.40% and skiing as well as area golf, hunting, fishing and Age 18-24 14,541 12.70% rafting — are responsible 25-34 20,624 18.0% for a major portion of our 35-44 17,032 14.90% 45-54 17,273 15.10% commerce. 55-64 19,986 17.50% 65+ 24,836 21.70% The area’s attractiveness also has led to a growing Average Household Income for Mesa County Adults Less than $30,000 30,795 26.90% LOCAL number of retirees who bring stability to our $30,000 - $50,000 22,010 19.30% market and support to our $50,000 - $75,000 21,928 19.20% cultural and healthcare $75,000 - $100,000 14,273 12.50% facilities. $100,000 or more 25,286 22.10%

Education Ours is, indeed, a robust High school or less 47,357 41.40% and diverse marketplace. Some college, 2 year degree or tech school 41,514 36.30% Graduated 4 year college 13,120 11.50% Post-graduate study or degree 12,301 10.80%

Average household income for MARKET $54,949.15 Mesa County residents

Marital Status Married 65,603 57.40% Single, never married 20,015 17.50% Widowed, separated or divorced 21,397 18.70% Living in a partnered relationship 7,277 6.40%

Employment Status Employed Full-time 50,497 44.20% Employed Part-time 14,990 13.10% Full-time student 5,126 4.50% Homemaker 11,002 9.60% STATS Retired 27,782 24.30% Temporarily not employed 5,636 4.90% Other 7,674 6.70%

Race of Mesa White 104,530 91.50% County Black or African-American 350 0.30% residents have Asian 1,301 1.10% 58.6%This includes some college, 2 year Other 8,111 7.10% degree, tech school, 4-year degree attended and post-graduate study or degree. college. Spanish/Hispanic Origin Yes 12,948 11.30% No 101,344 88.70% Presence of School-Age Children Ages 6-17 34,361 30.1% Presence of Children Under School-Age (0- 5) 19,823 17.3% Adult Child in College 8,841 7.7% 4 • Grand Junction Area Marketplace Mesa County Population

Mesa County % Mesa County Residents Residents 2010 144,440 Gender Male 57,811 50.60% Female 56,481 49.40% Mesa County % Mesa % That 2017 149,249 County County Also Read The Age 18-24 14,541 12.70% Source: Grand Junction Area Chamber of Adults Adults Daily Sentinel Commerce Community Profile 2010 & 2017 25-34 20,624 18.0% Lifestyle Changes/Events 35-44 17,032 14.90% Personally Plan to Do Next 12 Months 45-54 17,273 15.10% Attend adult continuing education classes 10,413 7.1% 60.5% 55-64 19,986 17.50% Birth of a child 3,719 3.3% 37.5% 65+ 24,836 21.70% Cost of Living Index Birth of a grandchild 3,833 3.4% 67.2% Index Average 102 Buy house, condo or co-op 9,915 8.7% 49.9% Average Household Income for Mesa County Adults Miscellaneous Goods Get married 5,814 5.1% 62.7% Less than $30,000 30,795 26.90% LOCAL & Services 106 Go back to school (for degree/certification) 9,961 8.7% 48.0% $30,000 - $50,000 22,010 19.30% Transportation 103.6 Last child finish college 901 0.8% 71.3% Make last home mortgage payment 1,484 1.3% 100% $50,000 - $75,000 21,928 19.20% Housing 102 Health Care 97 Move/change address 15,266 13.4% 53.0% $75,000 - $100,000 14,273 12.50% Utilities 101 Refinance home mortgage 4,397 3.8% 62.4% $100,000 or more 25,286 22.10% Grocery Items 94 Retire or take early retirement 3,503 3.1% 50.2%

Source: Grand Junction Economic Partnership 2016 Shop for Nursing Care, Assisted Living Education or Retirement Facility 894 0.8% 89.1% High school or less 47,357 41.40% Some college, 2 year degree or tech school 41,514 36.30% Vehicle Type Graduated 4 year college 13,120 11.50% Household Plans to Buy Post-graduate study or degree 12,301 10.80% Major Employers New/Lease/Used Next 12 Months Compact car 4,176 3.7% 65.3% Employer Employees Mesa County School District #51 2,502 Full-size car 1,615 1.4% 87.7% MARKET St. Mary's Hospital 1,655 Luxury vehicle (any size) 2,197 1.9% 79.6% State of Colorado 1,004 Midsize car 4,853 4.2% 43.0% Mesa County (All Departments) 998 Pickup truck 10,085 8.8% 62.2% Community Hospital 800 Sport utility vehicle 8,915 7.8% 63.7% Marital Status Van or mini-van 2,156 1.9% 48.0% Married 65,603 57.40% StarTek USA, Inc. 700 Single, never married 20,015 17.50% Hilltop Community Resources, Inc. 680 Items/Services VA Medical Center - Grand Junction 650 Widowed, separated or divorced 21,397 18.70% Household Plans to Buy in Next 12 Months Living in a partnered relationship 7,277 6.40% City Markets, Inc. 648 Blu-ray/DVD player 2,590 2.3% 65.6% Colorado Mesa University 647 Digital camera 5,649 4.9% 78.8% Employment Status City of Grand Junction 640 Energy saving appliance 4,323 3.8% 76.0% Employed Full-time 50,497 44.20% West Star Aviation 425 eReader (Kindle, Nook, etc.) 2,166 1.9% 47.8% Employed Part-time 14,990 13.10% Rocky Mountain Health Plans, Inc. 404 Furniture 11,288 9.9% 64.5% Full-time student 5,126 4.50% STRiVE 377 HD radio 796 0.7% 41.0% Homemaker 11,002 9.60% Family Health West 370 STATS Primary Care Partners 291 High-definition television (HDTV) 5,477 4.8% 73.3% Retired 27,782 24.30% Home security system 1,870 1.6% 58.0% Temporarily not employed 5,636 4.90% Mind Springs Health 272 HopeWest 263 Major appliance 7,299 6.4% 75.5% Other 7,674 6.70% Capco 254 Mattress 9,899 8.7% 67.6%

US Energy Department 175 Mobile/manufactured home 1,287 1.1% 51.0% Race United Companies 155 MP3 player (iPod, Sony, etc.) 1,727 1.5% 37.4% White 104,530 91.50% Stoller Newport News Nuclear 153 Primary house or condo: existing construction 5,228 4.6% 46.8% Black or African-American 350 0.30% Coors Tek Inc. 150 Primary house or condo: new construction 1,818 1.6% 66.7% Asian 1,301 1.10% Union Pacific Railroad 136 Satellite radio (Sirius XM) 1,345 1.2% 73.4% Other 8,111 7.10% Reynolds Polymer Technology 130 Satellite TV subscription 3,456 3.0% 70.6%

Mantey Heights Rehab & Care 130 Smartphone (Android, BlackBerry, iPhone, etc.) 6,803 6.0% 70.0% Spanish/Hispanic Origin Yes 12,948 11.30% The Daily Sentinel 128 Tablet (iPad, Galaxy Tab, Kindle Fire, etc.) 6,386 5.6% 62.1% No 101,344 88.70% Alsco 112 Video game system 4,112 3.6% 53.8% Presence of School-Age Wireless/cell phone service 1,437 1.3% 38.5% Children Ages 6-17 34,361 30.1% The data provided here is provided voluntarily Presence of Children and may not include ALL leading employers in the area. % That Also Read The Daily Sentinel: Percentage of the Mesa County adults Source: Grand Junction Area Chamber of Commerce that are in this category that also read The Daily Sentinel in the past seven days. Under School-Age (0- 5) 19,823 17.3% Community Profile 2017 Source: Nielsen Scarborough Market Study. Base: Adult Mesa County residents––– 114,292 Adult Child in College 8,841 7.7% Grand Junction Area Marketplace • 5 The Grand Junction area offers almost every shopping experience one can imagine.

Downtown bustles with galleries, boutiques, specialty shops, services and gourmet restaurants. Mesa % Mesa % That County County Also Read The Historic charm blends Adults Adults Daily Sentinel with cooling fountains, Products Shopped for Past 12 Months pedestrian walkways and Bookstores (not online) 87,550 76.6% 65.0% unique Art on the Corner Any home accessory store 99,453 87.0% 64.0% sculptures to create a Any pet supply store 80,586 70.5% 66.3% memorable scene. Any toy store 60,735 53.6% 62.2% Any beverage/liquor store 71,405 62.5% 63.9% Any bridal shop 3,231 2.8% 58.1% Mesa Mall houses four SHOPPING Any car rental service 15,537 13.6% 68.3% department stores and Any dry cleaner 15,286 13.4% 67.8% more than 75 specialty Any florist (excluding grocers) 18,373 16.1% 67.6% shops along with a variety Any jewelry store 24,993 21.9% 60.0% of dining options. Grand Any recreational vehicle store 11,601 10.2% 65.9% Any tattoo/body piercing shop 10,414 9.1% 65.3% Mesa Center features national retailers as well as Places Shopped Last Three Months local shops. North Avenue Downtown Grand Junction 60,710 53.1% 66.9% is another retail hub with Mesa Mall 89,229 78.1% 64.6% a mix of national discount& SERVICES department stores, Medical Specialists Used Past 12 Months grocery stores, strip malls Cardiologist 7,600 6.6% 66.8% and so much more. Chiropractor 22,114 19.3% 59.3% Corrective eye surgeon 5,416 4.7% 66.4% Cosmetic surgeon 921 0.8% 54.1% Mesa % Mesa % That Dentist 71,055 62.2% 66.2% County County Also Read The Eye doctor (ophthalmologist) 39,192 34.3% 68.0% Adults Adults Daily Sentinel Eye examiner (optometrist) 31,049 27.2% 66.2% Number of Times Used Quick Service Family planning 6,956 6.1% 43.3% Restaurant in Past 30 Days OB/GYN 16,380 14.3% 63.4% 1 - 2 times 19,092 16.7% 60.2% Physical therapist 11,663 10.2% 61.0% 3 - 4 times 29,792 26.1% 66.1% Psychologist/counselor 9,648 8.4% 66.3% 5 - 9 times 38,808 34.0% 60.8% Skin doctor (dermatologist) 11,449 10.0% 69.8% 10 times or more 20,090 17.6% 63.7% Visiting home nurse 2,268 2.0% 45.8% None 6,510 5.7% 54.4% Other specialist 19,403 17.0% 63.6%

Number of Times Used Sit-Down Professional Services Used by Household Restaurant in Past 30 Days Past 12 Months 1 - 2 times 44,667 39.1% 63.1% Accountant 16,669 14.6% 62.9% 3 - 4 times 32,716 28.6% 67.1% Financial planner 18,260 16.0% 74.4% 5 - 9 times 15,135 13.2% 65.3% Attorney 13,409 11.8% 65.0% 10 times or more 4,333 3.8% 51.3% Funeral Preplanning 2,343 21.0% 64.2% None 17,441 15.3% 50.9% Real Estate Agent 14,326 12.6% 59.7% Stockbroker 9,878 8.6% 75.0% % That Also Read The Daily Sentinel: Percentage of the Mesa County adults that are in this category that also read The Daily Travel Agent 3,792 3.3% 74.4% Sentinel in the past seven days. Source: Nielsen Scarborough Market Study. Base: Adult Mesa County residents — 114,292 Services Used in Past 3 Months Body massage 11,775 10.3% 59.9% LEISURE Mesa % Mesa % That County County Also Read The Adults Adults Daily Sentinel Products Shopped for Past 12 Months Bookstores (not online) 87,550 76.6% 65.0% Any home accessory store 99,453 87.0% 64.0% Any pet supply store 80,586 70.5% 66.3% Any toy store 60,735 53.6% 62.2% Participated in During the Past 30 Days Any beverage/liquor store 71,405 62.5% 63.9% ACTIVITIES Any bridal shop 3,231 2.8% 58.1% Mesa % Mesa % That County County Also Read The SHOPPING Any car rental service 15,537 13.6% 68.3% Adults Adults Daily Sentinel Any dry cleaner 15,286 13.4% 67.8% At Ease Any florist (excluding grocers) 18,373 16.1% 67.6% Enjoyed microbrew or craft beer 20,194 17.7% 71.9% Any jewelry store 24,993 21.9% 60.0% Enjoyed wine 32,928 28.8% 62.6% Any recreational vehicle store 11,601 10.2% 65.9% Any tattoo/body piercing shop 10,414 9.1% 65.3% Participated in During the Past 12 Months Places Shopped Last Three Months Downtown Grand Junction 60,710 53.1% 66.9% Out and Around Mesa Mall 89,229 78.1% 64.6% Belong to health/fitness club or gym 29,448 25.8% 66.4% & SERVICES Traveled to Aspen 12,498 10.9% 73.7% Medical Specialists Used Past 12 Months Traveled to Denver 50,993 44.6% 63.5% Traveled to Glenwood Springs 43,102 37.7% 62.9% Cardiologist 7,600 6.6% 66.8% Traveled to Moab 36,020 31.5% 63.0% Chiropractor 22,114 19.3% 59.3% Traveled to Ouray 26,888 23.5% 64.2% Corrective eye surgeon 5,416 4.7% 66.4% Traveled to Telluride 11,636 10.2% 61.3% Cosmetic surgeon 921 0.8% 54.1% Attended a high school sport event 17,725 15.5% 73.5% Dentist 71,055 62.2% 66.2% Visited a museum 10,882 9.5% 69.1% Eye doctor (ophthalmologist) 39,192 34.3% 68.0% Visited a winery 26,296 23.0% 64.9% Eye examiner (optometrist) 31,049 27.2% 66.2% Volunteer work 30,353 26.6% 63.2% Family planning 6,956 6.1% 43.3% OB/GYN 16,380 14.3% 63.4% Recreation Physical therapist 11,663 10.2% 61.0% Bicycling 38,295 33.5% 65.5% Psychologist/counselor 9,648 8.4% 66.3% Hiking - backpacking 51,284 44.9% 59.7% Skin doctor (dermatologist) 11,449 10.0% 69.8% Golfing 18,753 16.4% 72.6% Visiting home nurse 2,268 2.0% 45.8% Gardening 61,647 53.9% 65.4% Other specialist 19,403 17.0% 63.6% Hunting/Fishing 47,174 41.3% 59.6% Water sports 46,278 40.5% 59.8% Professional Services Used by Household Snow sports 18,828 16.5% 61.6% Past 12 Months Camping 49,165 43.0% 56.4%

Accountant 16,669 14.6% 62.9% % That Also Read The Daily Sentinel: Percentage of the Mesa County adults that Financial planner 18,260 16.0% 74.4% are in this category that also read The Daily Sentinel in the past seven days. Source: Nielsen Scarborough Market Study. Base: Adult Mesa County residents — 114,292 Attorney 13,409 11.8% 65.0% Funeral Preplanning 2,343 21.0% 64.2% Real Estate Agent 14,326 12.6% 59.7% over Stockbroker 9,878 8.6% 75.0% Travel Agent 3,792 3.3% 74.4% 65% of bikers Services Used in Past 3 Months in Mesa County Body massage 11,775 10.3% 59.9% read The Daily Sentinel Grand Junction Area Marketplace • 7 Real Estate, Employment, Automotive

Mesa % Mesa % That Market Values of Owned Homes County County Also Read The in Mesa County: Adults Adults Daily Sentinel Under $50,000: 2.4% Real Estate Information $50,000 - $99,999: 3.6% Plan to Do in the Next 12 Months $100,000 - $149,999: 11.3% Buy house, sell house or move: 12,363 10.8% 54.4% $150,000 - $199,999: 16.4% Buy primary house or condo $200,000 - $249,999: 11.9% existing construction: 5,228 4.6% 46.8% $250,000 - $299,999: 10.2% Buy primary house or condo $300,000 - $349,999: 6.4% new construction: 1,818 1.6% 66.7% $350,000 - $499,999: 4.4% Sell house, condo or co-op: 5,227 4.6% 70.7% THE DAILY $500,000 - $999,999: 5.2% Source: Nielsen Scarborough Market Study. Owner’s estimation of current market value. REALAutomotive Information Mesa County Plan to Do in the Next 12 Months adults own their Buy a car 25,426 22.4% 61.8% 71.9% own home. Amount Household Plans to Pay for Used Vehicle in Next 12 Months Under $10,000 9,186 8.0% 55.5% $10,000 - $14,999 3,700 3.2% 71.7% SENTINEL $15,000 - $19,999 2,135 1.9% 38.5% $20,000 - $24,999 2,106 1.8% 57.4% ESTATE $25,000 - $29,999 474 0.4% 37.9% $30,000 - $34,999 450 0.4% 100.0% $35,000 - $44,999 38 0.0% NAN $45,000 or more NAN NAN NAN

Amount Household Plans to Pay for New/Lease Vehicle in Next 12 Months Under $10,000 2,386 2.1% 20.7.% $10,000 - $14,999 1,241 1.1% 47.6% $15,000 - $19,999 508 0.4% 75.2% $20,000 - $24,999 1,737 1.5% 74.1% $25,000 - $29,999 791 0.7% 74.8% READER $30,000 - $34,999 1,375 1.2% 87.0% $35,000 - $44,999 504 0.4% 88.3% $45,000 or more 1,298 1.1% 77.9%

Vehicle Type Household Plans To Buy New/Lease/Used in Next 12 Months JOBS Compact car 4,176 3.7% 65.3% Full-size car 1,615 1.4% 87.7% Luxury vehicle (any size) 2,197 1.9% 79.6% Midsize car 4,853 4.2% 43.0% Pickup truck 10,085 8.8% 62.2% Sport utility vehicle 8,915 7.8% 63.7% Van or mini-van 2,156 1.9% 48.0%

% That Also Read The Daily Sentinel: Percentage of the Mesa County adults that are in this category that also read The Daily Sentinel in the past seven days. Employment Information Source: Nielsen Scarborough Market Study. Plan to Do in the Next 12 Months Base: Adult Mesa County residents — 114,292 Look for new job 25,308 22.1% 63.7% Activities Participated in During Past 12 months AUTO Adult continuing education 10,413 9.1% 60.5% 8 • Grand Junction Area Marketplace SHIP MOTIVE Demographics of Daily Sentinel Readership

Mesa % Mesa % That Integrated County County Also Read The (7 Day Print and 7 Day 4-Sunday 30 Day Adults Adults Daily Sentinel digital audience) Print Week Readers GJSentinel.com Real Estate Information Gender Male 50.2% 50.3% 51.4% 49.2% Plan to Do in the Next 12 Months Female 49.8% 49.7% 48.6% 50.8% Buy house, sell house or move: 12,363 10.8% 54.4% Age Buy primary house or condo 18-24 9.2% 9.5% 10.1% 9.9% existing construction: 5,228 4.6% 46.8% 25-34 14.1% 12.7% 12.4% 17.7% Buy primary house or condo 35-44 13.3% 12.8% 13.2% 15.6% new construction: 1,818 1.6% 66.7% 45-54 17.3% 17.2% 17.0% 21.4% By any measure – gender, age, Sell house, condo or co-op: 5,227 4.6% 70.7% THE DAILY 55-64 18.2% 18.6% 18.5% 13.6% income, education, marital 65+ 28.0% 29.0% 28.8% 21.8% status or employment –

Household Income The Daily Sentinel reaches Less than $30,000 22.9% 22.4% 22.2% 17.2% more than any other medium REALAutomotive Information $30,000 - $50,000 21.8% 21.8% 21.9% 17.5% in the area. Plan to Do in the Next 12 Months $50,000 - $74,999 19.9% 19.7% 18.9% 23.7% Buy a car 25,426 22.4% 61.8% $75,000 - $99,999 13.9% 14.0% 14.5% 12.3% $100,000 or more 21.5% 22.1% 22.6% 29.2% The Daily Sentinel is the Amount Household Plans to Pay region’s primary source for Average household for Used Vehicle in Next 12 Months advertising and shopping income for Daily Under $10,000 9,186 8.0% 55.5% Sentinel readers. information. When people $10,000 - $14,999 3,700 3.2% 71.7% SENTINEL$58,459.11 are looking for retail products, $15,000 - $19,999 2,135 1.9% 38.5% services, vehicles, real estate, $20,000 - $24,999 2,106 1.8% 57.4% Education ESTATE $25,000 - $29,999 474 0.4% 37.9% High school or less 34.2% 34.7% 34.8% 33.6% or employment, they’re $30,000 - $34,999 450 0.4% 100.0% Some college, looking at The Daily Sentinel $35,000 - $44,999 38 0.0% NAN 2-year degree or tech school 36.8% 36.9% 36.7% 33.9% or GJSentinel.com $45,000 or more NAN NAN NAN Graduated 4-year college 12.2% 11.8% 11.9% 15.9% Post-graduate study or degree 12.5% 12.7% 12.5% 15.2% Amount Household Plans to Pay Marital Status for New/Lease Vehicle in Next 12 Months Married 60.0% 60.1% 60.8% 65.6% 62.2% Under $10,000 2,386 2.1% 20.7.% Single, never married 13.7% 13.1% 13.3% 13.0% $10,000 - $14,999 1,241 1.1% 47.6% Widowed, separated or divorced 19.9% 20.0% 19.9% 13.5% people in Mesa $15,000 - $19,999 508 0.4% 75.2% Living in a partnered relationship 6.4% 6.8% 6.0% 8.0% County read The Daily $20,000 - $24,999 1,737 1.5% 74.1% Employment Status Sentinel in print or at $25,000 - $29,999 791 0.7% 74.8% READEREmployed full-time 42.8% 41.9% 41.5% 53.2% GJSentinel.com during $30,000 - $34,999 1,375 1.2% 87.0% Employed part-time 10.4% 10.6% 10.4% 8.0% an average week. $35,000 - $44,999 504 0.4% 88.3% Full-time student 4.1% 4.3% 4.5% 4.4% $45,000 or more 1,298 1.1% 77.9% Homemaker 9.4% 8.7% 8.8% 9.1% Retired 30.4% 31.8% 31.5% 22.8% The Daily Sentinel Vehicle Type Household Plans Temporarily not employed 5.6% 5.3% 5.5% 5.5% readership To Buy New/Lease/Used in Next 12 Months Other 4.6% 4.9% 5.1% 0.9% Readers Reach JOBS Compact car 4,176 3.7% 65.3% 7-Day Print In the Home Full-size car 1,615 1.4% 87.7% Presence of School-Age & Online 71,100 62.20% Luxury vehicle (any size) 2,197 1.9% 79.6% Children Ages (6-17) 29.0% 28.7% 29.8% 36.2% 7-Day Print Midsize car 4,853 4.2% 43.0% Presence of Children Week 68,516 59.90% Pickup truck 10,085 8.8% 62.2% Under School-Age (0-5) 15.2% 14.6% 15.5% 20.9% 4-Sunday Issue 67,874 59.40% Sport utility vehicle 8,915 7.8% 63.7% Adult Child in College 9.1% 9.1% 9.2% 8.3% 30-day online 25,406 22.20% Van or mini-van 2,156 1.9% 48.0% Base: Adult Mesa County residents — 114,292 Bases: 7-day print only readers: 71,100; Sunday readers – 68,516; Print and Online readers – Source: Nielsen Scarborough Market Study. Employment Information 67,874; Online only readers – 25,406. Source: Nielsen Scarborough Market Study. Plan to Do in the Next 12 Months of Daily Sentinel Look for new job 25,308 22.1% 63.7% Activities Participated in During Past 12 months readers have Adult continuing education 10,413 9.1% 60.5% 65.4% attended college. AUTO This includes some college, 2 year degree, tech school, 4-year degree and post-graduate study or degree. SHIP Grand Junction Area Marketplace • 9 MOTIVE Digital Information

Visitors to GJSentinel.com and Other Local Web Sites (Past 30 Days) % Mesa County Adults GJSentinel.com 22.2% KJCT 8 16.9% KREX TV 11.7% NBC11 News 11.6% Source: Nielsen Scarborough Market Study. Base: Mesa County adults — 114,292 Information Viewed on GJSentinel.com (Past 30 days) Unique Page visitors views Local News and Weather 97,607 215,629 DIGITAL Local Sports & Outdoors Information 16,481 31,728 209,000 Editorials and Columnists 10,796 26,652 Average number of monthly unique Lifestyles & Entertainment Information 11,134 15,239 Unique visitors refers to each individual person visiting the site. Page views refers to the visitors to GJSentinel.com in 2016 total number of pages viewed.Source: Google Analytics Source: Nielsen Scarborough Market Study. Base: Mesa County adults — 114,292 Other Websites Visited by Mesa County Adults (Past 30 days) Mesa County % Mesa County Adults Adults AutoTrader 6,258 5.5% 1.5 Million Cars.com 2,209 1.9% GJSentinel.com average number CNN 9,424 8.2% of page views each month DenverPost 6,782 5.9% Source: Google Analytics FOXNews 18,730 16.4% Yahoo 34,533 30.2% Any local city guide site 9,507 8.3% Source: Nielsen Scarborough Market Study. Base: Mesa County adults — 114,292

Social Networking & The Daily Sentinel in Mesa County

Mesa % Mesa % That County County Also Read The Adults Adults Daily Sentinel Time Spent on Social Media in an Average Day 10,950 Less than 1 hour 36,872 32.3% 66.2% 1 - 2 hours 25,557 22.4% 58.2% Mesa County Adults 3 - 4 hours 10,024 8.8% 57.9% follow 5 hours or more 5,106 4.5% 60.7% None 26,592 23.3% 62.­8% The Daily Sentinel on Facebook in of all visits to GJSentinel.com 2016 website were social media 17.8% referrals Source: Google Analytics 4,505 Top Five Social Media Referral Sites Facebook Mesa County Adults Twitter follow Linkedin The Daily Sentinel Reddit on Twitter Pinterest Source: Google Analytics

10 • Grand Junction Area Marketplace Ways used Internet/Apps in the Past 30 Days on Any Device

DIGITAL Mesa % Mesa % That Mesa % Mesa % That County County Also Read The County County Also Read The Adults Adults Daily Sentinel Adults Adults Daily Sentinel Automobile information 20,260 17.7% 76.5% Movies 29,153 25.5% 61.9% Banking 66,301 58.0% 63.2% Music 44,892 39.3% 61.5% Cable TV network site 8,362 7.3% 72.0% National news 35,927 31.4% 71.6% Consumer reviews 17,691 15.5% 63.3% Personal ads/dating 7,626 6.7% 64.2% Daily deals 11,664 10.2% 63.5% Podcasts 7,050 6.2% 56.3% Download newspaper, radio, Read a newspaper 26,875 23.5% 69.6% or TV apps 8,839 7.7% 83.9% Real estate listings 19,206 16.8% 61.2% Financial Restaurant information 32,733 28.6% 63.5% information/services 22,601 19.8% 67.6% Search 88,174 77.1% 62.2% Find a business address Shopping 51,320 44.9% 61.2% or phone number 48,971 42.8% 62.6% Social networking 71,136 62.2% 60.5% Games 55,849 48.9% 60.4% Sports scores/updates 17,633 15.4% 77.2% Job/employment search 25,308 22.1% 60.5% Take college courses 6,738 5.9% 56.6% Listen to a local radio Traffic 12,519 11.0% 66.6% station online 18,873 16.5% 66.2% Travel reservations 32,100 28.1% 67.3% Listen to Internet radio 34,633 30.3% 58.8% Video clips 47,496 41.6% 58.0% Listen to online music service 26,370 23.1% 62.2% Watch free TV programs 19,375 17.0% 64.4% Listen to radio (local or Watch live sports 11,322 9.9% 63.4% internet radio) 39,254 34.3% 60.6% Watch TV programs Local news 29,761 26.0% 67.8% using online Local/community events 23,340 20.4% 61.1% subscription service 14,173 12.4% 66.1% Maps/GPS 64,702 56.6% 55.7% Weather 73,187 64.0% 63.6% Medical services/information 17,955 15.7% 69.8% Other coupons 20,588 18.0% 65.4% Movie listings 39,942 34.9% 57.9% Other use 20,314 17.8% 71.9%

Time Spent on the Internet in an Average Week Less than 1 hour 5,645 4.9% 54.3% 1 - 4 hours 24,136 21.1% 64.9% 5 - 9 hours 26,121 22.9% 62.6% 10 - 19 hours 24,772 19.9% 64.2% 20 hours or more 22,814 20.0% 66.0% None 683 .6% 45.7% % That Also Read The Daily Sentinel: Percentage of the Mesa County adults that are in this category that also read The Daily Sentinel in the past seven days. Source: Nielsen Scarborough. Base: Adult Mesa County residents — 114,292

Grand Junction Area Marketplace • 11 Time Spent Traveling to Work Mesa % Mesa % That County County Also Read The Adults Adults Daily Sentinel Less than 10 minutes 18,364 16.1% 63.3% 10 - 19 minutes 26,231 23.0% 58.6% 20 minutes or more 16,887 14.8% 57.8% Do not commute 3,405 46.2% 65.1%

Radio Listening by Station, Monday-Friday by Time of Day

Mesa % Mesa % That Mesa % Mesa % That County County Also Read The County County Also Read The RADIOAdults Adults Daily Sentinel Adults Adults Daily Sentinel KEKB FM KJOL AM 6 a.m. - 10 a.m. 12,124 10.6% 60.5% 6 a.m. - 10 a.m. 2,298 2.0% 87.1% 10 a.m. - 3 p.m. 10,964 9.6% 57.6% 10 a.m. - 3 p.m. 2,033 1.8% 65.7% 3 p.m. - 7 p.m. 11,449 10.1% 46.3% 3 p.m. - 7 p.m. 1,265 1.1% 69.9% 7 p.m. - Midnight 3,875 3.4% 41.7% 7 p.m. - Midnight 299 0.2% 100% KKVT FM KAFM FM 6 a.m. - 10 a.m. 6,068 5.3% 60.2% 6 a.m. - 10 a.m. 2,833 2.5% 41.8% 10 a.m. - 3 p.m. 6,622 5.8% 50.9% 10 a.m. - 3 p.m. 1,939 1.7% 44.7% 3 p.m. - 7 p.m. 6,699 5.9% 61.2% 3 p.m. - 7 p.m. 1,725 1.5% 42.7% 7 p.m. - Midnight 2,054 1.8% 56.8% 7 p.m. - Midnight 1,281 1.1% 31.5% KNZZ AM KBKL FM 6 a.m. - 10 a.m. 6,778 5.9% 66.1% 6 a.m. - 10 a.m. 10,399 9.1% 72.3% 10 a.m. - 3 p.m. 8,898 7.8% 67.1% 10 a.m. - 3 p.m. 11,333 9.9% 70.4% 3 p.m. - 7 p.m. 6,533 5.7% 66.3% 3 p.m. - 7 p.m. 10,750 9.4% 66.3% 7 p.m. - Midnight 2,143 1.9% 60.5% 7 p.m. - Midnight 3,663 3.2% 66.9% KMXY FM KSTR FM 6 a.m. - 10 a.m. 10,820 9.5% 64.0% 6 a.m. - 10 a.m. 6,361 5.6% 70.7% 10 a.m. - 3 p.m. 9,120 8.0% 44.1% 10 a.m. - 3 p.m. 6,848 6.0% 75.2% 3 p.m. - 7 p.m. 8,919 7.9% 53.9% 3 p.m. - 7 p.m. 7,885 6.9% 64.1% 7 p.m. - Midnight 3,407 3.0% 50.6% 7 p.m. - Midnight 3,738 3.3% 68.2% KMOZ FM KPRN FM 6 a.m. - 10 a.m. 10,771 9.4% 54.8% 6 a.m. - 10 a.m. 8,107 7.1% 59.9% 10 a.m. - 3 p.m. 11,234 9.8% 65.1% 10 a.m. - 3 p.m. 7,481 6.5% 49.6% 3 p.m. - 7 p.m. 10,027 8.8% 58.9% 3 p.m. - 7 p.m. 7,960 6.9% 47.8% 7 p.m. - Midnight 3,518 3.1% 49.9% 7 p.m. - Midnight 3,443 3.0% 58.3% KMGJ FM KLFV FM 6 a.m. - 10 a.m. 13,574 11.9% 61.9% 6 a.m. - 10 a.m. 5,791 5.1% 34.6% 10 a.m. - 3 p.m. 11,967 10.5% 51.1% 10 a.m. - 3 p.m. 4,991 4.4% 57.7% 3 p.m. - 7 p.m. 14,836 13.0% 56.4% 3 p.m. - 7 p.m. 5,218 4.6% 46.9% 7 p.m. - Midnight 6,605 5.8% 56.5% 7 p.m. - Midnight 2,867 2.5% 49.8% KEXO AM 6 a.m. - 10 a.m. 1,151 1.0% 100% 10 a.m. - 3 p.m. 1,119 1.0% 74.5% 3 p.m. - 7 p.m. 1,247 1.1% 100% 7 p.m. - Midnight 556 .5% 48.7%

% That Also Read Radio Listening: Satellite by Time Mesa % Mesa % That The Daily Sentinel: County County Also Read The Percentage of the Mesa Adults Adults Daily Sentinel County adults that are in this category that Radio Listening – Satellite 6 a.m. – 10 a.m 8,678 7.6% 72.2% also read The Daily Sentinel in the past seven Radio Listening – Satellite 10 a.m. – 3 p.m. 11,797 10.3% 75.7% days. Source: Nielsen Radio Listening – Satellite 3 p.m. – 7 p.m. 8,563 7.5% 64.4% Scarborough Market Study. Base: Adult Mesa Radio Listening – Satellite 7 p.m. – Midnight 4,108 3.6% 72.7% County residents — 114,292

12 • Grand Junction Area Marketplace BROADCAST, Local News Stations Watched Mesa % Mesa % That County County Also Read The Adults Adults Daily Sentinel Monday-Friday, Morning, 6 a.m. - 10 a.m. ABC (KJCT, channel 8) 19,542 17.1% 69.1% CBS (KREX, channel 2) 9,595 8.4% 83.7% NBC (KKCO, channel 11) 12,123 12.6% 73.2%CABLE &

Monday-Friday, Midday, 10 a.m. - 3 p.m. ABC (KJCT, channel 8) 3,298 2.9% 83.1% CBS (KREX, channel 2) 5,301 4.6% 69.6% NBC (KKCO, channel 11) 3,667 3.2% 81.8% Cable Networks Watched Monday-Friday, Early Evening, 3 p.m. - 7 p.m. in the Past 7 Days ABC (KJCT, channel 8) 25,347 22.2% 76.7% CBS (KREX, channelSATELLITE 2) 16,201 14.2% 76.0% Mesa %TV Mesa % That County County Also Read The NBC (KKCO, channel 11) 26,216 22.9% 72.6% Adults Adults Daily Sentinel A&E 25,303 22.1% 76.3% Monday-Friday, Late Night, 7 p.m. - Midnight AMC 14,609 12.8% 83.3% ABC (KJCT, channel 8) 11,975 10.5% 76.4% Animal Planet 15,078 13.2% 77.4% CMT 8220 7.2% 79.7% CBS (KREX, channel 2) 11,711 10.2% 75.1% CN (Cartoon Network) 5,758 5.0% 57.1% NBC (KKCO, channel 11) 16,997 14.9% 80.3% CNBC 7,399 6.5% 80.7% CNN 15,491 13.6% 75.9%

Source: Nielsen Scarborough Market Study. Base: Adult Mesa County Comedy Central 15,800 13.8% 72.0% residents — 114,292 Discovery Channel 28,579 25.0% 69.6% E! 7747 6.8% 73.5% ESPN 18,862 16.5% 78.5% Food Network 22,331 19.5% 71.4% FOX News Channel 26,190 22.9% 71.5% FOX Sports Network 10,675 9.3% 80.9% FX 11,687 10.2% 78.6% Hallmark Channel 16,334 14.3% 71.8% HGTV 18,665 16.3% 69.5% History 33,153 29.0% 71.4% HLN 6,639 5.8% 85.6% Lifetime 16,986 14.9% 65.9% MSNBC 8,310 7.3% 79.0% MTV 7,869 6.9% 69.9% Nick 8,303 7.3% 65.3% QVC 2,466 2.2% 72.5% Spike 13,338 11.7% 71.1% Syfy 11,741 10.3% 64.2% TBS 19,958 17.5% 72.2% TLC 13,140 13.5% 73.0% TNT 19,8441 17.0% 72.8% Travel Channel 10,042 8.8% 72.8% TruTV 12,079 10.6% 74.4% USA 19,393 17.0% 74.0% VH1 3,939 3.4% 81.4% The Weather Channel 20,260 17.7% 77.7%

Grand Junction Area Marketplace • 13 Broadcast, Cable, Satellite TV

Mesa % Mesa % That Mesa % Mesa % That County County Also Read The County County Also Read The Adults Adults Daily Sentinel Adults Adults Daily Sentinel BROADCAST,Type of TV Programs Viewers Like to Watch Household Owns Digital Video Movies 73,681 64.5% 63.0% Recorder (DVR) Comedies 68,193 59.7% 61.9% Yes 53,571 46.9% 67.4% Local news - evening 50,191 43.9% 73.7% No 60,721 53.0% 57.7% Mystery/suspense/crime 50,222 43.9% 64.5% Household Subscribes to Cable Sports 46,903 41.0% 70.2% CABLEand/or Satellite & Documentaries 45,688 40.0% 65.9% Both cable and satellite 5,243 4.6% 65.9% Cooking programs 39,280 34.4% 64.9% Any cable 56,176 49.2% 66.8% Science/nature 43,136 37.7% 65.1% Any satellite 24,117 21.1% 66.7% Dramas 36,343 31.8% 63.5% SATELLITE TV Local news - morning 35,845 31.4% 70.8%

Mesa County COUPONresidents use USE grocery coupons 58.7% more than once per month

Mesa County residents use coupons at least 37.7% once per month Coupon Frequency for Groceries More than once a week 12.70% Once a week 16.50% 2 to 3 times a month 20.10% Once a month 9.50% Less than once a month 16.10% Never 25.20% Coupon Frequency for Other Products More than once a week 7.10% Once a week 7.50% 2 to 3 times a month 14.1% Once a month 9.0% Less than once a month 16.2% Source: Nielsen Scarborough Market Study. Never 46.1% Base: Adult Mesa County residents — 114,292

Average amount household spends on groceries in $108.12 past seven days

14 • Grand Junction Area Marketplace The Daily Sentinel Overview The Daily News Sentinel Weekly and Weekly Features Pages The Sentinel Weekly total-market coverage Every day of the week is a great day newspaper allows advertisers to reach to advertise in The Daily Sentinel. No even more potential customers than ever matter where or when your ad appears, before. Delivered every Wednesday to it will reach more buyers than all other non-subscribing homes in Mesa County, local media combined! We also publish Sentinel Weekly features local news, content targeted at specific audiences classifieds and important grocery store every day of the week. If you want to inserts. reach people who enjoy activities such as gardening, outdoor recreation, cooking, arts Super Coupon Savings Book and entertainment, we have a day of the week just for you. This convenient coupon book is mailed six times a year to more than 59,000 Out & About households in Mesa County for less than a The Daily Sentinel’s Out & penny per household. You can also choose About — the one magazine to have your coupon published on-line at readers look to for the GJSentinel.com, giving you great added latest news about local exposure. With additional savings for events, movies, restaurants, multiple books, this is one of the most cost-effective concerts, entertainers and ways to reach your customers! television — has expanded coverage to include even more local happenings, reviews, and Real Estate Weekly performance. An integral part of The Daily Sentinel every Friday. This weekly publication is Western Colorado’s largest and most widely Special Sections and Event Guides read. Whether you’re selling homes, Throughout the year, land, or commercial property — or The Daily Sentinel have a business associated with any publishes a wide of the above — Real Estate Weekly is variety of special- a must. In addition to being published interest sections. every Sunday, each edition is also on These special sections, GJSentinel.com and distributed in more than 50 free-standing along with our rack locations. guides to local events and festivals, offer Classified Advertising unique advertising Simply put, nothing brings more buyers opportunities to reach and sellers together than a classified ad your customers. We’re sure to publish a in The Daily Sentinel. Whether you’re section that targets your clients. selling real estate, vehicles, merchandise, services or looking for employees, you’ll Pre-printed Inserts get the best reach and readership in The Daily Sentinel is the natural choice Western Colorado and beyond with a for your single-sheet flyers and multiple- combined buy in The Daily Sentinel and page inserts. Choose our full circulation or on GJSentinel.com. specific zip codes. We can even give you competitive rates on high quality, full-color GJSentinel.com printing. In an increasingly digital world, GJSentinel.com offers a variety of ways Special Promotion Inserts for you to reach both local and national Make a big impact with a professional customers. With average monthly unique and slick marketing piece that will visitors of 209,000 and over 1.5 million showcase your business in the finest page views each month, GJSentinel.com is the most viewed light. Working with you, we provide news site on the Western Slope. Our audience reaches visitors complete publication services, up to from all over Western Colorado plus nearby states like Utah, and including writing, photography Texas and Arizona. Our digital services team can put together a and design as well as printing and custom advertising package for you that even includes website distribution. design and maintenance or social media management.

Grand Junction Area Marketplace • 15 734 South Seventh Street • Grand Junction, CO 81501 Advertising (970) 256-4289 • Fax (970) 241-6860 Classified (970) 242-1313 • Circulation (970) 242-1919 GJSentinel.com