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INTRODUCTION the BMW Group Is a Manufacturer of Luxury Automobiles and Motorcycles
Marketing Activities Of BMW INTRODUCTION The BMW Group is a manufacturer of luxury automobiles and motorcycles. It has 24 production facilities spread over thirteen countries and the company‟s products are sold in more than 140 countries. BMW Group owns three brands namely BMW, MINI and Rolls- Royce. This project contains detailed information about the marketing and promotional activities of BMW. It contains the history of BMW, its evolution after the world war and its growth as one of the leading automobile brands. This project also contains the information about the growth of BMW as a brand in India and its awards and recognitions that it received in India and how it became the market leader. This project also contains the launch of the mini cooper showroom in India and also the information about the establishment of the first Aston martin showroom in India, both owned by infinity cars. It contains information about infinity cars as a BMW dealership and the success stories of the owners. Apart from this, information about the major events and activities are also mentioned in the project, the 3 series launch which was a major event has also been covered in the project. The two project reports that I had prepared for the company are also a part of this project, The referral program project which is an innovative marketing technique to get more customers is a part of this project and the other project report is about the competitor analysis which contains the marketing and promotional activities of the competitors of BMW like Audi, Mercedes and JLR About BMW BMW (Bavarian Motor Works) is a German automobile, motorcycle and engine manufacturing company founded in 1917. -
New BMW 2 Series Convertible.Pdf
A subsidiary of BMW AG BMW U.S. Press Information For Release: September 9, 2014 6:00pm EDT/3:00pm PDT Contact: Matthew Russell Product & Technology Communications Manager 201-307-3783 / [email protected] David J. Buchko Product & Technology Communications Spokesperson 201-307-3709 / [email protected] Julian Arguelles Product & Technology Communications Spokesperson 201-307-3755 / [email protected] The New BMW 2 Series Convertible Style and dynamics of the acclaimed BMW 2 Series Coupe combined with open-air driving Available in the US as 228i and M235i All-wheel drive 228i xDrive available from launch Woodcliff Lake, NJ – September 9, 2014 6:00pm EDT/3:00pm PDT. Few new cars have been more anticipated than the BMW 2 Series Coupe when it arrived in early 2014. Hot on the heels of the widely acclaimed BMW 228i and M235i Coupe, BMW announces the new BMW 2 Series Convertible. Available in the US as the 228i and M235i, the 2 Series Convertible blends the style and dynamic driving character for which the 2 Series Coupe is already renowned with the open-air pleasure of a folding soft-top. The BMW 2 Series Convertible will make its world debut at the Paris Motor Show. The 2015 M235i and 228i as well as the 228i xDrive, featuring BMW’s intelligent all-wheel drive system, will arrive in US showrooms in early 2015. The 2015 BMW 2 Series Convertible will be offered at a Manufacturer’s Suggested Retail Price of $38,850 for the 228i, $40,650 for the 228i xDrive, $48,650 for the M235i, including $950 destination and handling. -
The New BMW 5 Series Sedan. Lighter, More Dynamic, More
BMW Media The new BMW 5 Series Sedan. Information Lighter, more dynamic, more 10/2016 Page 1 economical and fully connected. The seventh generation of the BMW 5 Series Sedan will cut a sporty, elegant and stylish figure when it hits the roads in markets around the world in February 2017. Further enhanced dynamics, an unbeatable line-up of assistance systems, an unmatched degree of connectivity and a new and innovative operating system are the most important new features. The new BMW 5 Series Sedan therefore has all the tools it needs to continue the remarkable success recorded by its predecessors; more than 7.6 million BMW 5 Series cars were sold across its first six generations. “The seventh generation of the BMW 5 Series points the way into the future, as we have defined it with our NUMBER ONE > NEXT strategy. We see technological leadership, emotionally rich products and digitalisation as essential factors in achieving success. With the expansion of our model portfolio in the large- vehicle classes, we are satisfying the wishes of many customers. I’m in no doubt that the new BMW 5 Series will set new benchmarks technologically, but also have huge emotional appeal. It remains the epitome of the business sedan,” says Harald Krüger, Chairman of the Board of Management at BMW AG. Superior driving pleasure and unsurpassed aerodynamics. Rigorous application of the BMW EfficientLightweight lightweight design concept, with increased use of aluminium and high-strength steels, reduces the weight of the 5 Series Sedan by up to 100 kilograms from that of its predecessor. -
The New 2016 BMW M4 GTS International Press Launch, Barcelona, Spain
A subsidiary of BMW AG BMW U.S. Press Information For Release: April 13, 2016 6:01 pm EDT/ 3:01 pm PDT. Contact: Hector Arellano-Belloc BMW Product & Technology Spokesperson 201-307-3755 / [email protected] Rebecca Kiehne BMW Product & Technology Spokesperson 201-307-3709 / [email protected] Alex Schmuck BMW Product & Technology Communications Manager 201-307-3783 [email protected] The new 2016 BMW M4 GTS International Press Launch, Barcelona, Spain. Woodcliff Lake, NJ … April 13, 2016 6:01 pm EDT/ 3:01 pm PDT… The new BMW M4 GTS joins a family of exclusive BMW M3 Special Editions which have been setting the pace for 30 years. Production of the first BMW M3 (E30) got under way in 1986, establishing M on both the street and the track. The BMW M3 – and now the BMW M4 – has since set the benchmark in its segment throughout its lifespan and across every model generation. The BMW M4 GTS is the first Special Edition M3 / M4 to be made available in the US market. Approximaterly 300 cars will be available to US customers with delivery starting in the second quarter of 2016. With its powerful, motorsport-inspired looks and high-performance technology, the BMW M4 GTS has its sights set squarely on the race track. Thanks to an innovative water injection system helping boost power to 493 hp and track ready chassis, this Special Edition M vehicle recorded a lap time of 7 minutes 28 seconds around the legendary Nürburgring- Nordschleife, the world’s most challenging race circuit, making a clear statement about this model’s exceptional dynamic abilities. -
Mobile Tradition Live Facts and Background
History moves with us www.bmw-mobiletradition.com | Mobile Tradition | Year 02 | Issue 03 | October 2004 Mobile Tradition live Facts and background J. A. Cropp photographs BMW The photographer who found the right visual imagery for the BMW 700 and the New Class Page 10 – 13 Aero-engines for the Soviets BMW built “Russian engines” for the Red Army Page 14 – 17 50 years of BMW V8 engines The engine concept behind the BMW eight-cylinder was the most advanced of the 1950s Page 20 – 24 Hanns Grewenig A qualified submarine engineer built up BMW's dealer network after the war – initially without products Page 28 – 33 Speedy Brit Jock West's victories in motorcycle Sheer luxury with the BMW 502 – including a powerful V8 engine. Page 20 racing made BMW popular in Britain Page 36 – 39 BMW aircraft engines for the Red Army Victory in the Alps A spectacular racing success for the first BMW car in 1929 made a name for BMW Page 40 – 42 Left: Dornier “Whale” powered by BMW engines. Centre: The BMW VI. Right: “Russian engine” no. 300. BMW Operations Management At the end of the First World War, BMW aero-engines. These relations grew into a A flexible team ensures that BMW clas- faced a crisis: aviation engines were virtu- flourishing business for BMW. Up until sics can be experienced live around the ally unsaleable. The armed forces all-but 1931, 50 to 60 percent of its engine out- globe Page 44 – 47 vanished overnight as buyers. The Treaty put went to Russia. Page 14 of Versailles forbade Germany from main- taining an air force, while other nations BMW Classic Calendar 2005 Anniversaries in 2004 slashed their military budgets. -
E-Segment Car Case
Social Data for marketing intelligence E-segment cars audience profiling Discover unique insights about your audiences and drive marketing effectiveness www.soprism.com Belgium - Audience report - 2018 About SoPRISM SoPRISM is an innovative technological company which provides a new understanding of audiences through its powerful and awarded profiling solution. Our mission aims at supporting leading agencies & brands to benefit from the full power of social data to drive marketing effectiveness. Automatic persona(s) & ads campaign generation Out of GDPR scope Standard partner of Facebook Proudly serving best in-class brands & agencies in EU 02 Table of contents 02 About SoPRISM 11 Personas identification 04 Introduction to methodology 12 Successful fathers - 1st Persona 05 Everything starts from data 13 Businessmen - 2nd Persona 06 Added value - Data-driven strategy 14 Car lovers - 3nd Persona 07 E-segment cars - Audiences definition 15 A new generation of market research 08 Socio-demographics - Overall audience 16 What’s next ? Introduction to methodology Be connected to an unprecedented source of data updated in real time from Facebook® & Instagram® active users in a faster, deeper and smarter way than ever. 01 02 03 AUDIENCE DEFINITION ANALYSIS LENS UNCOVER MEANINGFUL INSIGHTS Explore motivations and behaviors of Get to know what makes your target Deep dive into your audiences by learning strategic audiences as well as people who audience different to a benchmark audience their passions, way of life, consumption showed an interest for your brand or and gain accurate audience knowledge for h a b i t s , h o b b i e s , m e d i a a ffin i t i e s , website visitors or current customers or data-driven decisions. -
BMW to Showcase Iperformance Family of Plug-In Hybrid Electric Vehicles at the 2016 Los Angeles Auto Show’S Automobility LA
FROM: BMW of North America CONTACTS: Phil DiIanni: 201-571-5660; [email protected] BMW of North America Brady Littlefield: 212-843-9220; [email protected] Rubenstein Communications Request for Coverage BMW to Showcase iPerformance Family of Plug-In Hybrid Electric Vehicles at the 2016 Los Angeles Auto Show’s Automobility LA. Featured BMW Vehicles Include: BMW 740e xDrive, BMW 330e and BMW X5 xDrive40e. Additional Highlights include BMW M760i xDrive, BMW ALPINA B7 xDrive and BMW i8, as well as Updated Models Throughout the 2017 BMW model lineup. ReachNow to Announce Expansion and Launch of Several New Mobility Services at a Press Conference on November 15th at 9:50 a.m. The BMW-Designed Paralympic Racing Wheelchair Piloted by Members of Team USA to a Collective Seven Medals at the 2016 Paralympic Games in Rio will also be on display. BMW will showcase its iPerformance family of plug-in hybrid electric vehicles at the 2016 Los Angeles Auto Show, taking place at the Los Angeles Convention Center (located at 1201 South Figueroa Street). English-, German- and Spanish-speaking BMW representatives will be available for interviews on Wednesday, November 16 and Thursday, November 17 at the BMW Stand. BMW iPerformance, BMW’s plug-in hybrid models, apply eDrive technology from BMW i (BMW’s brand that emphasizes sustainability in visionary vehicle concepts and technologies) to the BMW core brand via the technical expertise regarding electric motors, battery cells, and electronic control systems. BMW iPerformance vehicles that will be displayed throughout the Los Angeles Auto Show include the BMW 740e xDrive, BMW 330e, and BMW X5 xDrive40e. -
BMW Connecteddrive. Contents
BMW Media BMW ConnectedDrive. Information Contents. 9/2009 Page 1 1. Successful networking for more convenience, infotainment and safety – innovations from BMW ConnectedDrive. ................................................ 3 · Innovations for even more driving pleasure. .................................................................... 3 · More convenience – the telephone information service. ............................................ 3 · More infotainment in the future – the Concept BMW Application Store. ................ 4 · More safety – Emergency Call. ........................................................................................... 4 2. Extended convenience – BMW ConnectedDrive. .................................................. 5 · Sought and found – the telephone information service. .............................................. 5 · At home any time, any place – Google Services. .......................................................... 5 · Arriving more quickly and more relaxed – Traffi c Info Plus. ......................................... 6 · BMW TeleServices – the security of being in good hands at all times. ................... 7 · Automatic BMW Teleservice Call – a BMW car knows when a specifi c service is due and contacts the BMW Service Partner. ........................... 7 · Manual BMW Teleservice Call – precise data for customised services. ................ 8 · BMW Teleservice Diagnosis incl. BMW Teleservice Help – quicker analysis and elimination of faults. ....................................................................... -
BMW Mobile Tradition Live 02/2006
www.bmw-mobiletradition.com Mobile Tradition | Year 04 | Issue 02 | 2006 Mobile Tradition live Facts and background The perfect line. BMW coupés 1938 – 2006 Page 16 30 Historic motor racing meets Formula One: BMW racers thrill thousands in Kuala Lumpur, Malaysia. 40 JU 52 in BMW Mobile Tradition design: the legendary aircraft takes to the skies as a brand ambassador. 44 The road to the BMW R 100 RS: in 1976 BMW unveils the fi rst production motor- cycle with full fairing as standard. 52 The story of the founding of Bayerische Motoren Werke: engineering prowess and bold enterprise distinguish the early years. The new BMW 3 Series Coupé Sheer www.bmw.com Driving Pleasure What is Elegance? Is elegance more than skin deep? The new BMW 3 Series Coupe is elegance in motion. Consider the smooth acceleration of its turbocharged, fuel-injected 6-cylinder engine and exceptional stability and control of its sport suspension and active steering system. It’s all part of the continuing quest for driving performance that is the legacy of the BMW 3 Series. Elegance? At BMW, it’s the inevitable outcome of performance. Elegance driven by performance. The new BMW 3 Series Coupé BMW Mobile Tradition I Editorial Dear Friends of BMW Group, Bayerische Motoren Werke – better known as BMW – looks back on a long and glorious past. The enterprise was founded 90 years ago based on three separate companies. This issue of Mobile Tradition live brings you further fas- cinating details on how the company came about and its turbulent early days. This year, attention focuses on BMW coupés. -
Efficient Dynamics
A subsidiary of BMW AG BMW U.S. Press Information BimmerFile.com Cross-Platform Standard and Optional Equipment Changes. Please refer to the individual model below for additional model year changes. Destination and Handling for all BMW models remains at $995. Rear View Camera is now standard on all models. ConnectedDrive Services (6AK), previously known as BMW Online and BMW Apps is now standard on all models. - 2 - For the 2018 model year, the 2018 BMW X1, BMW 2 Series, BMW 3 Series, BMW X3, BMW 5 Series (excl. BMW M550i xDrive), BMW 6 Series Gran Turismo, BMW X5, and BMW X6 package structure has been redesigned. Each model will now have a tiered package structure, with single options being unlocked after a specific tier is ordered. Lines and Package changes: Cold Weather Package (ZCW) is no longer available, as its contents have shifted to other packages or are being offered as single options. Technology Package (ZTP) is no longer available, as its contents have shifted to other packages. Parking Assistant Plus (5DN or 5DL+5DP) is offered as a Parking Assistance Package (ZPK). Pricing varies by model. Active Driving Assistant (5AS/8TH) is offered as a Driving Assistance Package (ZDA). In certain cases, Head-up display (610) is also included. Pricing varies by model. When available, Active Driving Assistant Plus (5AT) is offered as a Driving Assistance Plus Package (ZDB). Pricing varies by model. BMW i3, BMW 2 Series, BMW M2, BMW X1, BMW 3 Series, BMW M3, BMW 4 Series, BMW M4, BMW X3 and BMW X4. Convenience Package (ZCV) is the first tier, containing visual differentiation over the base model. -
The New BMW 5 Series. Highlights
BMW Media The new BMW 5 Series. Information Highlights. 05/2020 Page 1 BMW Media Information 05/2020 Page 2 BMW Media Information 05/2020 Page 3 • Premiere for the new BMW 5 Series: extensively updated exterior design with heightened presence and sporting allure, further enhanced premium feel for the interior, increased efficiency and dynamism through drive system electrification, cutting-edge innovations in the areas of driver assistance, control/operation and connectivity. • New chapter in the successful history of the BMW 5 Series (first introduced in 1972); worldwide sales of the current model generation have topped 600,000 units. Market launch of the new BMW 5 Series Sedan and new BMW 5 Series Touring from July 2020. • New, eye-catching design accents, clearly structured surfaces at the front and rear, newly designed BMW kidney grille now wider and taller, new LED headlights with slimmer contours, Adaptive LED Headlights with matrix technology added to the options list, BMW Laserlight now available as an option for all model variants, new three-dimensional sculpted rear lights, all model variants now with trapezoidal exhaust tailpipe finishers. • New exterior colours and additional BMW Individual paint finishes, M Sport package with new and muscular design features, additional model-specific accents for the flagship BMW M550i xDrive Sedan (fuel consumption, combined: 10.0 – 9.7 l/100 km [28.3 – 29.1 mpg imp]; CO2 emissions, combined: 229 – 221 g/km) with 390 kW/530 hp V8 BMW Media Information 05/2020 Page 4 engine. Optional M Sport brakes now with brake callipers painted in either blue or red. -
Parts Catalogue BMW F10 LCI / F11 LCI (From 07/13)
BMW ALPINA D5 BITURBO page group Parts catalogue BMW F10 LCI / F11 LCI (from 07/13) P R O Expression Parts number D5 D5 RL E S Touring M BMW ALPINA D5 BITURBO BMW ALPINA D5 BITURBO TOURING Issue 07/2013 Seite 1 BMW ALPINA D5 BITURBO page group The ALPINA parts catalogue is based on the BMW parts catalogue. Basic car for the BMW ALPINA D5 BITURBO is the BMW 5series F10 LCI Sedan 535d, for theBMW ALPINA D5 BITURBO Touring the BMW 5 series F11 LCI Touring 535d. Basic engine is the N57B30B (N57Z). Only ALPINA parts and not clear percetible BMW parts which are different to the basic car are listed. For BMW parts the BMW parts catalogue has to be used. The abbreviations used in several columns of the text lines have the following meanings: 1. item column (POS): picture number equal to the shown part, o.A.= not pictured 2. expression column 3. part number column 4. model column: wanted quantity, x = quantity as required 5. RL-column: RHD-vehicle x = only for RHD-vehicle 6. remarks column (REM): a, b, c, ... country specification, use from/ up to, other informations A: part number exchangeable with the one mentioned in the next line E: part number is cancelled W: part number is used alternatively by the one standing either befor it P R O Expressionor afterwards (also marked with "WW") Parts number D5 D5 RL E S The illustrations in this catalogue do not correspond to the original size and shape! Touring M Catalogue index 11 Engine 33 Rear axle 12 Fuel preparation system 34 Brakes 17 Cooling 36 Wheels 18 Exhaust system 41 Body shell 24 Automatic transmission 51 Vehicle trim 26 Drive shaft 62 Cluster gauge 31 Front axle 88 Information stickers/ handbooks 32 Steering Order nr.