International Web Journal Revue internationale www.sens-public.org Reality TV in Bulgaria: Social and Cultural Models and National Peculiarities MARIA POPOVA Abstract: The Reality TV appearance results from the media content changes, the infotainment development, the media use enlargement, the creation of quality, mass, thematic universal media products, sold at for low costs and for big profits. The Reality TV significant contribution is the discrepancy between public and private, the viewers’ possibility to see themselves and their problems into participants’ behavior. Although the Reality TV shows present voyeurism, scandal and conflict, media audience may control the program narrative. These programs are entertainment form, but they engage the society with charity, define the media agenda setting, and present definitive socio-cultural models, national peculiarities, which answer to the media audience needs, which are general as cultural sense and social behavior. There are different Reality TV forms worldwide. Most of them represent local edition for the local media audience. In Bulgaria the Reality TV started in 2004 and it has had significant influence of the media content ever since. The Reality TV places substantial problems at the media sphere, connected with media reliability, media post-colonialism, media manipulation, and media pluralism. Keywords: media – Reality TV – media content – media audience – Bulgarian television Contact :
[email protected] Reality TV in Bulgaria: Social and Cultural Models and National Peculiarities Maria Popova Media content – between media audience interest and social needs The changes in European media environment have been flowing in parallel directions in the last years. On one hand, the media fragmentarization increases in accordance with primarily declared and explored target media audience needs.