AZA Ungulates Marketing Update 2016 AZA Midyear Meeting, Omaha NE
RoxAnna Breitigan -The Living Desert Michelle Hatwood - Audubon Species Survival Center Brent Huffman -Toronto Zoo Many hooves, one herd COMMUNICATION Come to TAG meetings!
BUT it's not enough just to come to the meetings Consider participating! AZAUngulates.org
Presentations from 2014-present Details on upcoming events Husbandry manuals Mixed-species survey results Species profiles AZAUngulates.org Content needed! TAG pages Update meetings/workshops Other resources?
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Thanks to Matt Ardaiolo (Denver Zoo) for coordinating! Joining forces with IHAA International Hoofstock Awareness Association
internationalhoofstock.org facebook.com INITIATIVES AZA SAFE (Saving Animals From Extinction)
AZA initiative Launched in 2015
Out of 144 nominations received, 24 (17%) came from the Ungulate TAGs (all six TAGs had species nominated). Thank you to everyone who helped!!! Marketing Profiles
•Audience: decision makers •Focus institutional interest •Stop declining trend in captive ungulate populations
•63 species profiles now available online Marketing Profiles NEW for this year!
Antelope & Giraffe TAG Caprinae TAG Black duiker Markhor Bongo Common eland Gerenuk Equid TAG Giraffe Grevy’s zebra Greater kudu Mountain zebra Lesser Kudu Nyala Wild Cattle & Camelid TAG Okapi American bison Sable antelope Bactrian camel Waterbuck Gaur 2016 Marketing Profiles
2016 will be the LAST YEAR of new profiles! 18 SSP species left (coordinators have been notified)
Red-fronted gazelle Sichuan takin Thomson's gazelle Armenian mouflon (?) Grant's gazelle Moose Springbok Reeves’ muntjac Impala Plains zebra Gemsbok Cape buffalo Also: Roan antelope Guanaco ►Blackbuck Wildebeest Uganda kob ►Nilgai Red lechwe Jackson's hartebeest ►Vicuña Why do we need to market ungulates? A retrospective of what the Ungulate TAGs have lost over the past 16 years … Bawean deer Disappeared from AZA in 2003 Brent Huffman Bearded pig 3 individuals remaining in AZA Brent Huffman Beisa oryx Disappeared from AZA in 2013 Brent Huffman Bharal 7 individuals remaining in AZA Brent Huffman White-tailed gnu Disappeared from AZA in 2002 Vickie Shaw Blesbok 1 individual remaining in AZA Brent Huffman Bushbuck 7 individuals remaining in AZA Brent Huffman Bushpig Disappeared from AZA in 2008 Brent Huffman Calamian deer 7 individuals remaining in AZA Brent Huffman Cape hartebeest Disappeared from AZA in 2010 Gil Myers Chamois 4 individuals remaining in AZA Brent Huffman Cretan wild goat Disappeared from AZA in 2007 Brent Huffman Cuvier’s gazelle 4 individuals remaining in AZA Brent Huffman Dall’s sheep 9 individuals remaining in AZA Brent Huffman Dorcas gazelle Disappeared from AZA in 2006 Brent Huffman East Caucasian tur Disappeared from AZA in 2007 Brent Huffman European roe deer Disappeared from AZA in 2004 Brent Huffman Forest buffalo 1 individual remaining in AZA Brent Huffman Gray duiker Disappeared from AZA in 2013 Brent Huffman Guenther’s dik-dik 3 individuals remaining in AZA Brent Huffman Hirola Disappeared from AZA in 2002 Brent Huffman Javan rusa Disappeared from AZA in 2007 Brent Huffman Jentink’s duiker Disappeared from AZA in 2013 Brent Huffman Eastern kiang Disappeared from AZA in 2010 Brent Huffman Lesser Malayan chevrotain Disappeared from AZA in 2006 Brent Huffman Maxwell’s duiker Disappeared from AZA in 2015 Brent Huffman Mishmi takin Disappeared from AZA in 2009 Brent Huffman Nilgiri tahr Disappeared from AZA in 2007 Brent Huffman Persian fallow deer Disappeared from AZA in 2003 Alex Meyer Persian goitered gazelle 3 individuals remaining in AZA Alex Meyer Red brocket 10 individuals remaining in AZA Brent Huffman Rhebok Disappeared from AZA in 2010 Brent Huffman Royal antelope 4 individuals remaining in AZA Brent Huffman Saiga antelope Disappeared from AZA in 2003 Brent Huffman Sand gazelle 1 individual remaining in AZA Brent Huffman Siberian ibex Disappeared from AZA in 2006 Brent Huffman Snow sheep Disappeared from AZA in 2001 Alex Meyer Spanish ibex Disappeared from AZA in 2006 Brent Huffman Suni antelope Disappeared from AZA in 2008 Brent Huffman Topi 1 individual remaining in AZA Brent Huffman Wisent Disappeared from AZA in 2012 Brent Huffman Zebra duiker Disappeared from AZA in 2003 Brent Huffman If not us, then who? 27 ungulate populations have disappeared from AZA facilities since 2000 At least another 15 species are “functionally extinct”
We still have over 80 ungulate populations in our collections In the past 16 years, ungulate diversity in AZA facilities has declined by 1/3
We still are struggling to reach sustainability with our populations: Nearly half of them are RED SSPs.
Do we need to intentionally lose additional species in order to reach sustainability with what is left? Populations are most at risk when they have:
►Small number of animals ►Small number of institutions Priority Species
•Species of conservation concern •Program has animals available •Only a few institutions are currently working with the species •Program Leader is actively working on getting new facilities Priority Species Postcards Priority Species Postcards
253 postcards 160 facilities 3 countries Priority Species
“How can I help?” EVERYONE can play a part!
KNOW what the priority species are LOOK at your facility with these species in mind SHOW OFF your postcard to decision-makers TALK to your staff to generate ideas CONTACT the species coordinators! If not us, then who? SUPPORT THE TAGs! $$ Marketing budget $$
$571 donated to the Marketing Committee in 2015 Special thanks to Bill Houston, Martha Fischer, Penny Kalk, Buddha P., Conrad Schmitt, keepers at DAK Lodge, and an anonymous donor Expenditures: Priority Postcard printing: $166.99 Postcard postage: Donated Ribbons: $134.97 Buy some swag!
TAG Mart • Sunday + Monday • 12:00 – 1:00
Branded merchandise is always available via Zazzle on azaungulates.org "We're movin' forward people!"
Ideas for new promotions? Continue postcards? Posters? Promotional items? Advertisements? Budget? Dedicated account? What are we fundraising for? Stewardship
We need a team of champions!
Challenge: identify current, relevant, and reliable projects for each TAG species Vetting process once projects are identified Need ongoing review of organizations or projects Think outside the box: links to in situ focus species, projects with similar species, or habitat-level projects Questions? Thoughts? Ideas?
Homework pending.