et al.: Short List

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hen the USA Net­ aboard at USA," says Barkann. "We've A Perfect work breaks from been friends since the moment we met." play-by-play cover­ Barkann sees 30-second on-air chats age of the U.S. Open with locals as an entertaining diversion Match Tennis Champion­ for tennis fans, while celebrity inter­ ships, the cameras likely cut to either views with the likes of Barbra Streisand, host Jon Frankel '86 in the studio or Jack Nicholson, and Bill Murray help ALumni broadcMter.1 roving reporter Mike Barkann '82 in the characterize the glitz of New York. "Cell crowd. Frankel acts as traffic cop, phones ring, people dress to impress, it's Jon FrankeL and updating scores, presenting highlights, abuzz," he says. At WLVI, Barkann or bringing in the occasional Andre caters to an extremely serious sports Mike Barkann team up Agassi, Pete Sampras, or Michael town, so he looks forward to this sum­ Chang for a post-match interview. mer stint. "It's the best of both worlds," for the U.S. Open Barkann is the man in the stands, giving he says. "If I never go anywhere else, I'll viewers a sense of the color and energy be happy." of the New York City event through Frankel, on the other hand, is a die­ interviews and commentaries. hard New Yorker, attending the U.S. Open nearly every year since he was a boy. He is well aware of the difference between the British sophistication of a Wimbledon tennis match a nd the flash of the sport in America. "It's brash and it's loud," he says of the Open. "When you've won, and have overcome the smell, the noise, and the crowd, you've really won." Frankel may not have the sweet seats Barkann enjoys, but happily settles for the challenge and excitement of being event host. "I feed off adrenaline doing the program live," he say s. Player inter­ views allow him to dissect how a com­ petitor's mind works on the court, a curiosity that stems in part from his per­ sonal interest in the game. Active and athletic (he claims to have fared pretty well in a pickup set with tennis great John McEnroe), Frankel was originally hired to do outdoor adventure pieces for the Today show - ice-climbing, scuba diving, snowboarding-but executives quickly recognized his ability to cover broader subject matter and his assign­ ments now run the gamut. Frankel may be following in the foot­ Jon Frankel, left, and Mike Barkann provide coverage of the U.S. Open Tennis Championships for the USA Net­ steps of fe llow alumnus Bob Costas '74, work. While Frankel hosts the studio broadcasts, Barkann roams the stands for interviews and stories. who made the successful transition from sportscaster to nationally recognized Both men excel at taking on roles that broadcaster. "If anyone can do it, Jon are different from their regular broad­ can," says Barkann. "He's got the look casting jobs- Frankel as a correspon­ (Frankel was one of People magazine's dent on the Today show, and Barkann as "50 Most Beautiful People" in 1995), sports director for WLVI-TV in Boston. the voice, the connections, and, most These two broadcasting majors graduat­ importantly, the work ethic." ed four years apart, but knew of one Frankel is equally impressed by another through the grapevine of their Barkann's abilities. "Mike is truly one of fraternity, D elta Upsilon. "I was thrilled the nicest, funniest, brightest guys I when I found out Jon was coming know," he says. -SCOTT LAJOIE

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Published by SURFACE, 1997 SYRA C USE UN IVER S ITY MAGA Z INE 1 Syracuse University Magazine, Vol. 13, Iss. 4 [1997], Art. 6

Why Spy?

Ira WinkLer '84

sst... wanna find out a major cor­ > From it.:~ origin.:~ 111 year.J ago in Pporation's confidential strategic a Georgia drugstore, Coca-Cola has evolved plan for the coming year? Ira into one of the most recognized trademarks Winkler can show you how. In fact, in the world. As the company's official Winkler is so good at ferreting out com­ archivist, Philip Mooney G'69 helps track the pany secrets that firms hire him to pin­ soft drink's status with the public and its point their weaknesses and tell them place in popular culture and history. "My how to prevent corporate espionage. job is to capture that nostalgia," says An Internet security strategist for the Mooney, now in his 20th year with the National Computer Security Associa­ Atlanta-based multinational corporation. tion (NCSA), Winkler uses all means In addition to managing written records of available to secure inside information, the beverage company, Mooney collects var­ including computer hacking, tons of ious curios of Coca-Cola lore, from old research, and what he ingenuously calls posters and novelty items to advertise­ "social engineering"-his euphemism for ments and television spots-all crucial to lying. "I merely work situations to my corporate licensing, marketing, and iden­ own benefit," he says. When Winkler graduated from SU in tity. But his favorite task is maintaining the 1984, he had a degree in psychology and World of Coca-Cola museum in downtown Atlanta, which attracts an interest in intelligence work. While more than one million visitors a year. "We see it as a way to communi­ working for the National Security cate who we are to our consumers," he says. Agency (NSA), he discovered an apti­ Mooney admits he never would have believed 20 years ago that tude for computers and an instinct for someday he'd be one of the leading experts on a beverage company. using psychology to convince people to "The only thing I knew about Coca-Cola when I started was that it tell him things. came in bottles and cans," he laughs. -Scott Lajoie He left NSA in 1990 to work for gov­ ernment contractors like the CIA and U.S. Department of Defense before join­ ing NCSA in 1996. He describes his cur­ rent clients as multibillion-dollar firms, mostly Fortune 100 companies, for whom he does vulnerability assessments. "People think industr ial espionage is being committed by genius computer h ackers or super spies like James Bond," he says. "But I usually get my information by much simpler means." Winkler checks doors late at night. He goes through unlocked desks and gets into computers that don't have passwords. He walks past security guards, acting as if he belongs there. "All you need is a clipboard, a sense of authority, and nerve," he says. In many cases, Winkler finds no-cost solutions to multibillion-dollar prob­ lems. H e emphasizes the importance of getting lower management support for security cha nges. " It's not enough for the CEO to send a memo," he says. "The front-line managers have to test desks and doors and give friendly reminders if they're not locked. Someone has to spell In a book released this spring , Ira Winkler documents his experiences in the world of corporate espionage.

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out specific actions and make sure Sage Advice Photog rap herd-a documentary that fol­ they're carried out." lowed the exploits of a number of maga­ One of his recent cases focused on the Juo.Jon John.Jton '80 zine photographers. importance of security badges. When a Today Johnston works as a segment newly hired employee questioned some­ en Judson Johnston began editor on CoaJt to CoaJt, a CBS news mag­ one without one, she was lambasted W ooking for a job after gradu­ azine that premiered in January. He got because the person she confronted was a ting from the S.l. Newhouse the job by following a lead from fellow founder of the company. "She went to School of Public Communications, he SU alumnus Steve Kroft '67 of 60 Minuted. Human Resources afraid she'd compro­ remembered this tip from Professor "I saw him at the Emmys and asked him mised her career," Winkler says. Dan Schuffman: Don't ask someone for for advice, and he suggested CoaJt to CoaJt," "Instead, she found herself called to the a job, ask them for advice. Johnston says. "He was nice enough to president's office and thanked for her Johnston -who had lived all his life give me this referral, not knowing me, action, and the man she'd challenged within a two-mile radius of SU -did but knowing that I was an SU alum. was gently reminded the company had just that, knocking on doors in New "Again, the advice I was given in col­ grown so much that every officer was York City, asking not for a job but for lege was the very same I followed after not immediately recognizable." tips on the best use for his communica­ I had won the Emmy, using the award Winkler details his exploits in a book, tions major and music minor. The con­ as a ticket." -GARY PALLASSINO Corporate &pwnage, released in April and tacts soon paid off with a minimum­ partially serialized in the magazine Inc. wage job as a messenger at a video pro­ "When I'm on a job, I usually take some­ duction house- barely enough to live on one with me so in case a problem comes in the Big Apple, but it was a beginning. Care Giver up, they know what I'm doing," he says. He went on to become a video editor, "The one thing I don't have is the desire and last fall Johnston's work was recog­ E. Linoa Frier.Jon '82 to profit from my work. It's too easy to nized by the National Academy of beacrook." - CAROLNORTHSCHMUCKLER Television Arts and Sciences, which s an ambulatory care nurse at awarded him an Emmy for editing the A Memorial Sloan-Kettering Can­ National Geographic documentary The cer Center in New York City, E. PhotographerJ. "It was one of the high­ Linda Frierson is dedicated to lessening lights of my life," Johnston recalls. the suffering of cancer patients. "I do Johnston didn't plan to become an everything from A to Z," says the 1982 Emmy-winning video editor. In fact, he graduate of the College of Nursing. "I didn't plan to become a video editor at respond to patients' psychological, so­ all. "I originally wanted to get involved cial, and emotional needs, as well as with audio engineering and production their physical pain. It really is an incred­ -records and music," he says. "In the ibly wide range of care." late seventies, the recession decimated According to the National Cancer In­ the recording industry. Somebody stitute, more than seven million people in suggested checking out this one the United States suffer from some form particular place because they had of cancer. In 1996, Sloan-Kettering both audio and video. It just so treated close to 250,000 cancer patients. happened they had no openings "When I began in nursing I worked with in audio, but they did in video." young men afflicted with testicular can­ Eventually Johnston became cer," Frierson says. "I had other choices, an on-line (post-production) for instance in geriatrics or pediatrics, editor, preparing music series but I found working with these young for cable, local advertisements, patients the most rewarding." a sports program featuring At one time, a cancer diagnosis meant the New York Giants, and a one-way trip to the sterile confines of other projects. "It was not a hospital. Today, however, many can­ very creative," he says. cer patients work with nurses like From there he moved to Frierson through outpatient treatment the weekly National Geo­ programs. Because the disease is so dis­ graphic series ExpLorer on ruptive to people's lives, Frierson tries WTBS, where he began doing to maintain some semblance of normal­ creative editing for various cy for at-home patients by doing every­ clients. He edited a number of thing from tracking medical progress by documentaries there, and was phone to ordering medication from the eventually asked to work on The pharmacy. "We give presentations to

12 Published by SURFACE, 1997 UNIVERS ITY MA GA Z I NE 3 Syracuse University Magazine, Vol. 13, Iss. 4 [1997], Art. 6

patients about ou r role in their care, how the disease process evolves, and how chemotherapy works," she says. "We also have a unique situation at Sloan-Kettering where nurses are certi­ fied to administer chemotherapy. Most hospitals have only one nurse who han­ dles that type of care." This independent approach to care­ giving reflects Sloan-Kettering's pro­ gressive attitude toward treatment and illustrates nursing's changing role in the health care field. "We've been the leader in a lot of different areas because of the autonomy nurses are allowed here," says Frierson. "From 'pumps and pearls' -as E. Linda Frierson works daily with cancer patients as an ambulatory care nurse at Memorial Sloan-Kettering Cancer Center in New York City. nursing used to be called - to research­ ing, d iagnosing, a nd teaching, we have been empowered to make many deci­ sions for ourselves and our patients." Sloan-Kettering embraces a "learn­ rJ IJ ~ [] ing environment" approach, encourag­ I ing staff members to participate in con­ tinuous education, from attending in­ > Penelope Klein G'90 wa.~ harilly a favorite to win her age house seminars and local and national group in the 1996 U.S. Senior Judo Championships in San Jose, con ferences to reading medical journals. California. Her opponent, a fifth-degree black belt, was a 30-year Frierson- who is studying for a mas­ judo veteran. Klein was a novice green belt with less than two years' ter's degree in nursing at Columbia judo experience. When the women met on the mat to vie for the University-points out that all the hos­ national championship, onlookers were amazed to see Klein emerge pital's nurses are certified in HIV/AIDS as the victor. counseling because of the disease's Klein and her opponent were the only two women older than 40 crossover with cancer. "Certain types of in the competition. "Women make up less than 5 percent of judo cancer have a high incidence of HIV competitors in the United States because few are willing to risk the infection, so we have to be knowledge­ potential for injury," she says. But for Klein, who earned a doctoral able about the latest trends," Frierson degree from the School of Education, the throwing and grabbing says. "Treatment differs if you have techniques involved in judo help improve her physical control and HIV, and w e have to take the time to mental concentration. "Judo puts me in balance so I am flexible find out a person's history- that's a enough to handle the stresses of life," she says. major part of nursing." The responsibility doesn't lie just with Klein, a physical therapy instructor at D'Youville College in health care professionals-everyone Buffalo, New York, wants to earn more medals at must be educated, Frierson says. With this year's Se- early detection and ongoing advance­ nior National ~' - ments in medicine and caregiving, the Champion- ~~ disease can be dealt with expediently . "If ships and the 1998 ~....__.....,.. you are starting to have an increased World Judo Champ­ frequency of symptoms," she says, "you ionships. Prepara­ need to be responsible and seek a pro­ tion for the event fessional opinion." consists of a daily two-hour regimen of runni--ng, weight­ Frierson witnesses suffering ev ery day, but accepts it as part of her role as lifting, and perfecting her judo skills. Klein a nurse and a compassionate human also hopes to receive blue and brown belts before the championships, where being. "All people must learn to deal u. with death, dying, and pain on some she will compete against women 0 level," she say s, "a nd it helps if y ou between the ages of 15 and 30, most ::J~ of whom hold black belts. 0 appreciate the good things about your (.) own life while y ou move forward." -Elaine Cipriano !5 - NATAL/E A . VALENTINE if

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