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GENERAL MANAGER’S REPORT ON MATTERS FOR DETERMINATION SUBMITTED TO THE ECONOMIC DEVELOPMENT AND TOURISM COMMITTEE MEETING TO BE HELD ON TUESDAY 11 JUNE, 2013 Page 1 TABLE OF CONTENTS ITEM 1 APPLICATIONS FOR LEAVE OF ABSENCE .............................. 2 ITEM 2 DECLARATIONS OF INTEREST .................................................. 2 ITEM 3 DECLARATIONS FOR POLITICAL DONATIONS ........................ 3 ITEM 4 TASTE ORANGE @ SYDNEY 2013 ............................................. 3 ITEM 5 BUSINESS PAPER ITEMS FOR NOTING .................................... 9 THIS IS PAGE NO 1 OF THE GENERAL MANAGER’S REPORT ON MATTERS FOR DETERMINATION TO THE ECONOMIC DEVELOPMENT AND TOURISM COMMITTEE MEETING OF CABONNE COUNCIL TO BE HELD ON 11 JUNE, 2013 GENERAL MANAGER’S REPORT ON MATTERS FOR DETERMINATION SUBMITTED TO THE ECONOMIC DEVELOPMENT AND TOURISM COMMITTEE MEETING TO BE HELD ON TUESDAY 11 JUNE, 2013 Page 2 ITEM 1 - APPLICATIONS FOR LEAVE OF ABSENCE REPORT IN BRIEF Reason For Report To allow tendering of apologies for Councillors not present. Policy Implications Nil Budget Implications Nil IPR Linkage 4.5.1.f - Code of Meeting Practice adopted and implemented. Annexures Nil File Number \OFFICIAL RECORDS LIBRARY\GOVERNANCE\COUNCIL MEETINGS\COUNCIL - COUNCILLORS LEAVE OF ABSENCE - 457081 RECOMMENDATION THAT any apologies tendered be accepted and the necessary leave of absence be granted. GENERAL MANAGER'S REPORT A call for apologies be made. ITEM 2 - DECLARATIONS OF INTEREST REPORT IN BRIEF Reason For Report To allow an opportunity for Councillors to declare an interest in any items to be determined at this meeting. Policy Implications Nil Budget Implications Nil IPR Linkage 4.5.1.f - Code of Meeting Practice adopted and implemented. Annexures Nil File Number \OFFICIAL RECORDS LIBRARY\GOVERNANCE\COUNCIL MEETINGS\COUNCIL - COUNCILLORS DECLARATION OF INTEREST - 457085 RECOMMENDATION THAT the Declarations of Interest be noted. THIS IS PAGE NO 2 OF THE GENERAL MANAGER’S REPORT ON MATTERS FOR DETERMINATION TO THE ECONOMIC DEVELOPMENT AND TOURISM COMMITTEE MEETING OF CABONNE COUNCIL TO BE HELD ON 11 JUNE, 2013 GENERAL MANAGER’S REPORT ON MATTERS FOR DETERMINATION SUBMITTED TO THE ECONOMIC DEVELOPMENT AND TOURISM COMMITTEE MEETING TO BE HELD ON TUESDAY 11 JUNE, 2013 Page 3 GENERAL MANAGER'S REPORT A call for Declarations of Interest. ITEM 3 - DECLARATIONS FOR POLITICAL DONATIONS REPORT IN BRIEF Reason For Report To allow an opportunity for Councillors to declare any Political Donations received. Policy Implications Nil Budget Implications Nil IPR Linkage 4.5.1.f - Code of Meeting Practice adopted and implemented. Annexures Nil File Number \OFFICIAL RECORDS LIBRARY\GOVERNANCE\COUNCIL MEETINGS\COUNCIL - COUNCILLORS DECLARATION OF POLITICAL DONATIONS - 457090 RECOMMENDATION THAT any Political Donations be noted. GENERAL MANAGER'S REPORT A call for Declarations of any Political Donations. ITEM 4 - TASTE ORANGE @ SYDNEY 2013 REPORT IN BRIEF Reason For Report Updating Councillors on activities proposed for the Taste Orange @ Sydney 2013 tourism marketing event. Policy Implications Nil Budget Implications Funding request of $10,000 from the 2013/14 financial year. IPR Linkage Cabonne Community Strategic Plan 2025 2.2 Cooridinated tourism product and a thriving visitor industry in Cabonne. Annexures Nil File Number \OFFICIAL RECORDS LIBRARY\ECONOMIC DEVELOPMENT\REPORTING - 472916 THIS IS PAGE NO 3 OF THE GENERAL MANAGER’S REPORT ON MATTERS FOR DETERMINATION TO THE ECONOMIC DEVELOPMENT AND TOURISM COMMITTEE MEETING OF CABONNE COUNCIL TO BE HELD ON 11 JUNE, 2013 GENERAL MANAGER’S REPORT ON MATTERS FOR DETERMINATION SUBMITTED TO THE ECONOMIC DEVELOPMENT AND TOURISM COMMITTEE MEETING TO BE HELD ON TUESDAY 11 JUNE, 2013 Page 4 RECOMMENDATION THAT the ED & T Committee approve funding for the following projects under the Events Assistance Program from the 2013/14 financial year allocation: 1. Taste Orange@Sydney – approved level of funding of $10,000. ECONOMIC DEVELOPMENT MANAGER'S REPORT Taste Orange @ Sydney TP Action: 1.1.3, 5.3.1 and 5.3.2 Taste Orange is the organisation charged with promotion and marketing activities on behalf of both Orange City Council and Orange Regional Vignerons Association. As such they stage and/or event manage 4 major promotional festivals each year with the objective of assisting in the economic development of the Orange region. These festivals include Wine Week, FOOD Week, Frost Fest and Slow Summer. For the past 5 years Taste Orange have also hosted a metropolitan showcase event, this being Taste Orange @ Bondi for 4 years and Taste Orange @ Sydney (Martin Place) for 1 year. Taste Orange @ Sydney 2013 will be held on Wednesday 21 and Thursday 22 August in Martin Place. A submission from Taste Orange has requested for Cabonne Council to consider financially contributing $10,000 (from the 2013/14 financial year) to this event, as per the 2012 arrangements. To assist with this decision, an evaluation of the 2012 event has found the following: Held 23 &24 August in Martin Place from 11.30am to 2.30pm. Also a VIP event held with tourism industry and media in the evening that attracted 150 attendees. And a VIP event held at Icebergs for wine buyers. The outdoor site was set up like a cellar door / farmers market experience with free wine and food tastings, music and entertainment as well as cooking demonstrations by 2011 Master Chef Winner Kate Bracks. People, producers, winemakers, businesses and celebrities of Orange were also on hand to speak face to face with attendees and promote tourism in Orange/ Cabonne / Blayney. THIS IS PAGE NO 4 OF THE GENERAL MANAGER’S REPORT ON MATTERS FOR DETERMINATION TO THE ECONOMIC DEVELOPMENT AND TOURISM COMMITTEE MEETING OF CABONNE COUNCIL TO BE HELD ON 11 JUNE, 2013 GENERAL MANAGER’S REPORT ON MATTERS FOR DETERMINATION SUBMITTED TO THE ECONOMIC DEVELOPMENT AND TOURISM COMMITTEE MEETING TO BE HELD ON TUESDAY 11 JUNE, 2013 Page 5 A large number of regional enterprises took part including wineries, chefs, restaurants, accommodation providers, village business owners, travel and transport operators, retailers, golf clubs, education providers and health services. The wineries on show included Philip Shaw, Ross Hill, Cumulus, Angullong, Patina, Small Acres Cyder, Belgravia, Brangayne, Printhie, Gordon Hills, Borrodell on the Mount, Twisted River, De Salis, Faisan and Highland Heritage. Their wines were matched with food prepared by local producers including Mandagery Creek Venison, Racine Bread, Paling Yards Oil, Trunkey Creek Pork, Waru Organics, Gaskill Greens, Orange Apples, Jannei Goat Dairy and Hillside Orchard. The event saw the development and release of a Bonus Card and development of tour packages to visit Orange. Cabonne Council combined resources with Blayney Council and business owners from Millthorpe and Carcoar to promote the attributes and advantages of the region’s villages. The “Villages” product was one of many stands arranged to support the generous wine and food offering. Over 250 flyers were distributed, introducing our villages to potential visitors. A copy of the flyer will be available to the Committee. Project budget was $120,000 with $50,000 coming from local government, $10,000 from industry and $60,000 from Destination NSW. Media generated included production of tourism video, media clippings, media releases, newsletters, website, facebook page, twitter page, printed artwork, event program, radio and You Tube. Taste Orange website recorded a total of 19,977 unique visits to the website. This consists of 3467 visits in July (launch), 6448 in August, 4290 in September and 5772 in October. Wine Week 2012 which was the first seasonal event to follow on from Taste Orange @ Sydney saw an increase of 5% visitation from Sydney residents. These results were collected and collated at Wine Week 2012. No package bookings were received and the engagement of a wholesaler to develop this concept further is required. Visitation to the Orange Visitor Centre for September 2012 was 6608 (an increase of 3042 when compared to September 2011) and THIS IS PAGE NO 5 OF THE GENERAL MANAGER’S REPORT ON MATTERS FOR DETERMINATION TO THE ECONOMIC DEVELOPMENT AND TOURISM COMMITTEE MEETING OF CABONNE COUNCIL TO BE HELD ON 11 JUNE, 2013 GENERAL MANAGER’S REPORT ON MATTERS FOR DETERMINATION SUBMITTED TO THE ECONOMIC DEVELOPMENT AND TOURISM COMMITTEE MEETING TO BE HELD ON TUESDAY 11 JUNE, 2013 Page 6 October 2012 recorded 7746 (an increase of 1646 when compared to October 2011). Social media results found Facebook friends increased by 23% from July to October 2012. Twitter followers increased 9.6% for the same period. The Taste Orange consumer database increased by 1228 people. A summary of the event by photographs is illustrated below: THIS IS PAGE NO 6 OF THE GENERAL MANAGER’S REPORT ON MATTERS FOR DETERMINATION TO THE ECONOMIC DEVELOPMENT AND TOURISM COMMITTEE MEETING OF CABONNE COUNCIL TO BE HELD ON 11 JUNE, 2013 GENERAL MANAGER’S REPORT ON MATTERS FOR DETERMINATION SUBMITTED TO THE ECONOMIC DEVELOPMENT AND TOURISM COMMITTEE MEETING TO BE HELD ON TUESDAY 11 JUNE, 2013 Page 7 THIS IS PAGE NO 7 OF THE GENERAL MANAGER’S REPORT ON MATTERS FOR DETERMINATION TO THE ECONOMIC DEVELOPMENT AND TOURISM COMMITTEE MEETING OF CABONNE COUNCIL TO BE HELD ON 11 JUNE, 2013 GENERAL MANAGER’S REPORT ON MATTERS FOR DETERMINATION SUBMITTED TO THE ECONOMIC DEVELOPMENT AND TOURISM COMMITTEE MEETING TO BE HELD ON TUESDAY 11 JUNE, 2013 Page 8 THIS IS PAGE NO 8 OF THE GENERAL MANAGER’S REPORT ON MATTERS FOR DETERMINATION TO THE ECONOMIC DEVELOPMENT AND TOURISM COMMITTEE MEETING OF CABONNE COUNCIL TO BE HELD ON 11 JUNE, 2013 GENERAL MANAGER’S REPORT ON MATTERS FOR DETERMINATION SUBMITTED TO THE ECONOMIC DEVELOPMENT AND TOURISM COMMITTEE MEETING TO BE HELD ON TUESDAY 11 JUNE, 2013 Page 9 Taste Orange Executive Officer; Rhonda Sear will be attending the June ED & T Committee meeting to brief the Committee on the proposed event plans for 2013. ITEM 5 - BUSINESS PAPER ITEMS FOR NOTING REPORT IN BRIEF Reason For Report Provides an opportunity for Councillors to call items for noting for discussion and recommends remainder to be noted.