Air and Power Tools
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AIR AND POWER TOOLS Actuated Tools Drill Presses Routers Air Nailers Drills Sanders Air Pumps/Inflators Grease Guns Saws Air Tool Kits Grinders Screw Guns Air Tools Heat Guns Shears Bench Grinders Impact Tools Soldering Irons Caulk Guns Jointers Specialty Tools Combo Kits Lathes Staplers Concrete & Masonry Tools Nibblers Welding Irons Corded Tools Planers Wrenches Cordless Tools Pneumatic Paint Sprayers Demolition Breakers Polishers Demolition Hammer Rotary Tools
The Home Depot Canada STYLE SHEET FOR PRODUCT MARKETING CONTENT
CONTENTS CHECKLIST FOR ONLINE SKU REQUIREMENTS...... 2 ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP)...... 3 NUMBER AND MEASUREMENT GUIDELINES...... 4 PRODUCT NAME AND MARKETING COPY...... 6 PRODUCT FEATURE / BENEFIT BULLET STATEMENTS...... 8 PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.CA...... 8 HTML COLOUR TABLES...... 9 PRODUCT FILE FORMAT AND REQUIRED ASSETS...... 9
Last Updated: January 2017 Data Standard: Air & Power Tools Page 1 of 12 CHECKLIST FOR ONLINE SKU REQUIREMENTS
AIR & POWER TOOLS – ALL PRODUCTS REQUIRED Accessories
Accessories should be added when applicable. Please limit the number of accessory items to 12 or fewer.
Collections
Collections are recommended for this category. Please attempt to limit the number of items in the collection to 12 or fewer. Coordinating Items Coordinating items are optional for this category. Please attempt to limit the number of items in the coordinating group to 12 or fewer. Images and Assets The preferred number of alternate images for this category is 4. Mandatory - 4 alternate images Key Note: Combo kits required any batteries or chargers included to show in the primary image area Video Product videos detailing model-specific features preferred. Refer to Vendor Onboarding Guide for more details regarding Product Video requirements.
Last Updated: January 2017 Data Standard: Air & Power Tools Page 2 of 12 ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP) Helping our customers get more out of their home improvement projects is what The Home Depot Canada is about. It’s only natural to express that helpfulness with a genuine and friendly voice. We don’t talk at customers. We talk to them. We strive to remain Best in Class and our wish is that your items uphold the same standards.
As you create the marketing components associated with your product information, use the perfect SKU example below to ensure your products are picture-perfect, optimizing the customers shopping experience.
Last Updated: January 2017 Data Standard: Air & Power Tools Page 3 of 12 NUMBER AND MEASUREMENT GUIDELINES
Keep the measuring system consistent with what is supplied by the vendor (metric if they use metric, imperial if they use imperial). Keep your measurements consistent as either decimals or fractions within category attributes, product name, bullets and marketing copy. Do not alternate using decimals and fractions.
Spelling Out Numbers - Do not spell out numbers in bullets, unless the number precedes another number (i.e. 100W bulb). Exceptions to this rule are phrases that include a number which is not being used in a numeric sense (i.e. zero tolerance).
Numbers Preceding Numbers – When indicating a number of items that are also preceded by measurements in numbers (i.e. 100W bulb), spell out the number that precedes the numeral (i.e. four 100W bulbs). However, if the number preceding the number is greater than the number 10, then you do not have to spell it out (i.e. 60 12 oz. cans).
Whole Numbers with Fractions – A whole number with a fraction should be written with the whole number first, followed by the top number of the fraction, a forward slash, then the bottom number. Do not include spaces between characters (i.e. 10 1/2-inches D Pot). When showing ranges, use the word “to” between the measurements (i.e. 3 1/2-inches to 5 1/2-inches).
Four-Digit Numbers and Larger – Four-digit numbers and larger should include a comma between the first and second digit, indicating the “thousands” place (i.e. 1,500W). Larger numbers should also include commas as necessary. Do not use “K” to indicate the thousands place (i.e. 15K – it should read 15,000).
Battery Quantities – Battery quantity and type should be listed without a hyphen between the quantity and battery type (i.e. 4 AAA batteries).
Units of Measure (UOM) - Should typically be lowercase, abbreviated and with a period (i.e. 2 ft.). Exception: Always spell out and hyphenate “-inch” or “-inches”.
Unit of Measure (UOM) Description Example Inches and Feet Always use “-inch” or “-inches” for inch/inches when 7 ft. 10-inch x 10 ft. Evanston Saturn Ivory Area Rug the measurement is used as an adjective Use “inches” when simply listing a measurement Use “ft.” for foot/feet Use a period after the abbreviation Do not use hash marks (”or “) to represent inches and feet Never use a hyphen between the number and “ft.” (this does not apply to “-inch”) Always use “cu. ft.” for cubic feet
Dimension Abbreviations Use a space and then the abbreviations “L,” “W,” “H,” “D” or “Dia” when indicating length, width, height, depth or diameter 72-inches H x 96-inches W Essential Plus Closet Kit in They should always be capitalized (“Dia” should have Classic White an initial cap) The “x” between dimensions should always be lowercase with a single space on either side of it Metric Measurements Always use lowercase abbreviations, except for litres, Space between boards is 2 cm which is signified by an uppercase “L”. Always put a 20-mm gap space between the number and unit of measure Stain and scale remover (1L) (except for litres). Use a hyphen if the measurement is used as an adjective (except for litres). ● Length: mm, cm, m, km ● Mass: g, kg ● Liquid Volume: mL, L
Pounds Do not use the pound sign (#) to represent pounds 600 lb. Capacity Heavy Duty Folding Platform Cart when referring to weight Use “lb.” or “lbs.” with the period
Last Updated: January 2017 Data Standard: Air & Power Tools Page 4 of 12 Ounce and Fluid Ounce Always use "oz." for ounce and "fl. oz." for fluid ounce 8 fl. oz. Compact Black Sensor Pump for Soap Lotion or Use a period after the abbreviation Sanitizer Never use a hyphen between the number and unit of measure 50 oz. Liquid Laundry Detergent Original Scent Bottle Gal. and Quart Always use "Gal." for Gal. and "Qt." for quart 6 Qt. Clear Latch Box (12 Pack) Use a period after the abbreviation 18 Gal. Latch and Carry Tote (6 Pack) Never use a hyphen between the number and "Gal." or "Qt." Watts, Volts and Amps Always use the “60W”, “9V”, “20 amp” or “60Hz” 12-inch 20V Electric Cordless Trimmer/Edger options (amp should be capitalised in a product 10-inch 2.2 amp Corded Electric String Trimmer headline) 75W Equivalent Soft White Circline CFL Light Bulb Always use “Ah” for amp Hours Use a space and “kW” for kW and “kWh” for kW hours
Horsepower Always use "HP" 10,000 Watt 16 HP Gasoline Powered Electric Start Never use a period after the abbreviation Portable Generator with Wheel Kit Included Never use a hyphen between the number and "HP" Temperature and Degrees Use the degree symbol and not the word “degree(s)” Outdoor temp range down to 39.8°F when indicating degrees, either in temperature or for Super sharp 23° Streaker Point angles Do not use spaces between the number, the degree symbol, and either “F” or “C,” indicating Fahrenheit or Celsius Percentages Always use the percent symbol (%) instead of the word 30% Residential Energy Efficient “percent” Do not include a space between the measurement and the percent symbol Exponents Do not use the shorthand for repeated multiplication Strips and cuts 20 - 30 AWG Solid ( 1/20 - .14 mm sq.) (i.e. mm², 52, etc.) Always use the abbreviation for the exponent (mm sq. inch cu., etc.)
Last Updated: January 2017 Data Standard: Air & Power Tools Page 5 of 12 PRODUCT NAME AND MARKETING COPY
PRODUCT NAME The headline is a maximum of 100 characters long.
The product name formula supports the best experience by allowing customers to quickly locate specific products of interest at the category page view without having to load the product detail page to confirm type of product. DO NOT include the manufacturer brand name in the product name. The manufacturer brand name must be entered in the MFG Brand Name attribute during data collection and will be automatically added to the Product Name when the information is displayed on homedepot.ca. Always capitalise headings. Avoid using punctuation in headings, with the exception of full-stops to indicate abbreviations (e.g. 30 cu. ft.) and dashes where needed (e.g. Door-in-Door Style). Imitate spelling and capitalisation of vendor’s product name; for example iON Snow Blower with EcoSharp® battery
MAX Lithium-Ion batteries
NiCad batteries
A note on ENERGY STAR®: displayed in all CAPS with a registered trademark symbol in all instances
Product Name Legend Items in brackets [ ] are considered required elements of the product name Items in parentheses { } are considered desired and may only be supplied if it is applicable to that product Items in quotations “ “ are to be added as listed
Cordless Combo Kit: Corded Routers: Product Naming Formula Product Naming Formula {Series} + {"Reconditioned"} + [# of Volts "V"] + {Battery Type} + [Amperage “ amp” ] + {Peak Horsepower "HP"} + [Router Base ["Cordless"] + ["Combo Kit"] + [# of Tools/Pieces "(-Tool)" or "(- Type “Fixed or Plunge Base”] + ["Corded"] + [Product] Piece)"] Product Naming Example Product Naming Example 8.5 amp 1.5 HP Fixed Base Corded Router 19.2V Cordless Power Tool Kit (3-Piece) M18 18V NiCad Cordless Combo Kit (4-Tool) Corded Combo Kit: Reconditioned 18V Lithium-Ion Cordless Drill/Driver Combo Kit (2- Product Naming Formula Tool) {Series} + {"Reconditioned"} + [# of Amps " amp"] + ["Corded"] + ["Combo Kit"] + [# of Tools/Pieces "(-Tool)" or "(-Piece)"] Cordless Drill, Driver and Impact Wrench: Product Naming Formula Product Naming Example {Series} + {"Reconditioned"} + [# of Volts "V"] + {Battery Type} + 12 amp Corded Power Tool Kit (3-Piece) [Chuck Size] + {“Cordless”} + [Product] M18 12 amp Corded Combo Kit (4-Tool) Reconditioned 12 amp Corded Drill/Driver Combo Kit (2-Tool) Product Naming Example 18V Hyper Lithium-Ion X4 1/2-inch Cordless Hammer Drill Kit Corded Drill, Driver and Impact Wrench: 12V Max Lithium-Ion 1/4-inch Cordless Impact Driver Kit (2-Tool) Product Naming Formula M18 8V Lithium-Ion 7/16-inch Cordless Hex High Torque Impact {Series} + {"Reconditioned"} + [# of Amps " amp"] + [Chuck Size] + Wrench {"Corded"} + [Product] M18 7.2V Lithium-Ion 3/4-inch Cordless Torque Impact Wrench (Tool Only) Product Naming Example Reconditioned 18V 4-inch Compact Cordless Drill/Driver 18 amp 1/2-inch Corded Hammer Drill Kit 12 amp 1/4-inch Corded Impact Driver Kit (2-Tool) Drill Press and Lathe: M18 8 amp 7/16-inch Corded Hex High Torque Impact Wrench Product Naming Formula M18 7.2 amp 3/4-inch Corded Torque Impact Wrench (Tool Only) {Series} + {"Reconditioned"} + {Height-inch} + {Max. Swing-inch "x" Reconditioned 18 amp 4-inch Compact Corded Drill/Driver Max. Spread Between Centers-inch} + {Lathe Type} + [“Lathe” or “Drill Press”] Corded Grinder, Sander and Polisher: Product Naming Formula
Last Updated: January 2017 Data Standard: Air & Power Tools Page 6 of 12 Product Naming Example {Series} + {"Reconditioned"} + [# of Amps " amp"] + ["Corded"] + 20-inch x 36-inch Woodfast Lathe [Size-inch] + [Grinder or Sander or Polisher Type] + [“Grinder” or 10-inch Variable Speed Drill Press “Sander” or “Polisher”] + {"with" Feature or "(Battery/Charger Reconditioned 10-inch Drill Press with Laser Not Included)"}
Cordless Grinder, Sander and Polisher: Product Naming Example Product Naming Formula 7 amp Corded 4 1/2-inch Small Angle Grinder {Series} + {"Reconditioned"} + [# of Volts "V"] + {Battery Type} + 15 amp Corded 7-inch Angle Grinder ["Cordless"] + [Size-inch] + [Grinder or Sander or Polisher Type] + 2.6 Amp Corded 5-inch Random Orbital Sander [“Grinder” or “Sander” or “Polisher”] + {"with" Feature or Reconditioned 8.5 amp Corded 4 1/2-inch Angle Grinder with No- "(Battery/Charger Not Included)"} Lock-On Paddle Switch 7 amp Corded 4 1/2-inch Cut-Off/Angle Grinder (Tool Only) Product Naming Example 7 amp Corded 4 1/2-inch Cut-Off Tool Kit 18V Cordless 4 1/2-inch Small Angle Grinder 18V Cordless 7-inch Angle Grinder Corded Joiner, Jointer and Planer: 18V Cordless 5-inch Random Orbital Sander Product Naming Formula Reconditioned 18V Cordless 4 1/2-inch Angle Grinder with No- {Series} + {"Reconditioned"} + {# of Amps "Amp} + [Maximum Lock-On Paddle Switch Cutting Width-inch] + {Style} + [“Corded”] + {Joiner Type} + 18V LXT Lithium-Ion Cordless 4 1/2-inch Cut-Off/Angle Grinder ["Planer" or “Joiner”] (Tool Only) 18V XRP Ni-Cad Cordless 4 1/2-inch Cut-Off Tool Kit Product Naming Example 15 Amp 12 1/2-inch Corded Planer Cordless Joiner, Jointer and Planer: 6 Amp Corded Plate Joiner Product Naming Formula Max Select 1 1/2-inch Corded Hand Planer {Series} + {"Reconditioned"} + {# of Volts "V"} + [Maximum Cutting Reconditioned 8-inch Corded Precision Jointer Width-inch] + {Style} + [“Cordless”] + {Joiner Type} + ["Planer" or “Joiner”] Corded Nailer: Product Naming Formula Product Naming Example {Series} + {"Reconditioned"} + {Power Type or Power "Amp"} + ["- 18V 12 1/2-inch Cordless Planer Gauge" or "-Degree"] + [Product Type] + [“Nailer”] 18V Cordless Plate Joiner Max Select 1 1/2-inch Cordless Hand Planer Product Naming Example Reconditioned 8-inch Cordless Precision Jointer 12 Amp 18-Gauge Corded Brad Nailer Pneumatic 18-Gauge Corded Brad Nailer Cordless Nailer: Corded 18 Amp 16-Gauge Straight Finish Nailer Product Naming Formula Pneumatic 21-Degree Corded Full-Head Framing Nailer {Series} + {"Reconditioned"} + {Power Type or Power "V"} + ["- Reconditioned 1 3/4-inch Corded Roofing Coil Nailer Gauge" or "-Degree"] + ["Cordless"] + [Product Type] + [“Nailer”] Corded Rotary Tool: Product Naming Example Product Naming Formula 18V 18-Gauge Cordless Brad Nailer {Series} + {"Reconditioned"} + [# of Amps "Amp" or # of Speeds "- Pneumatic 18-Gauge Cordless Brad Nailer Speed"] + {Chuck Size-inch} + {"Corded"} + [“Rotary”] + [Product Cordless 18V 16-Gauge Cordless Straight Finish Nailer Type, "Tool", or "Tool Kit"] Pneumatic 21-Degree Full-Head Cordless Framing Nailer Reconditioned 1 3/4-inch Cordless Roofing Coil Nailer Product Naming Example 4000 Series 12 Amp Corded Rotary Tool Kit Cordless Rotary Tool: 18 Amp 7/8-inch Corded SDS Rotary Hammer Product Naming Formula 200 Series Reconditioned 2-Speed Corded Rotary Tool with 15 {Series} + {"Reconditioned"} + [# of Volts "V" or # of Speeds "- Assorted Accessories Speed"] + {Chuck Size-inch} + {"Cordless"} + [“Rotary”] + [Product Type, "Tool", or "Tool Kit"] Cordless Saw: Product Naming Formula Product Naming Example {Series} + {"Reconditioned"} + [Power "V"] + {Blade Diameter- 4000 Series 12V Cordless Rotary Tool Kit inch} + {“Cordless”} + { Saw Type} + [" Saw"] + {"Kit" or "Tool 18V 7/8-inch Cordless SDS Rotary Hammer Only"} + {“with” Feature} 200 Series Reconditioned 2-Speed Cordless Rotary Tool with 15 Assorted Accessories Product Naming Example 14V 10-inch Cordless Compound Miter Saw Corded Saw: 18V LXT Lithium-Ion Cordless Jig Saw Product Naming Formula 18V Cordless Band Saw (Tool Only)
Last Updated: January 2017 Data Standard: Air & Power Tools Page 7 of 12 {Series} + {"Reconditioned"} + [Power "Amp"] + {Blade Diameter- 18V Cordless Deep Cut Band Saw inch} + {“Corded”} + { Saw Type} + [" Saw"] + {"Kit" or "Tool Only"} Reconditioned 10-inch 18V Cordless Portable Table Saw with + {“with” Feature} Steel Table
Product Naming Example Corded Shear and Nibbler: 14 Amp 10-inch Corded Compound Miter Saw Product Naming Formula 14 Amp Corded Jig Saw {Series} + {"Reconditioned"} + [Power "Amp"] + {“Corded”} + 2.5 Amp Corded Band Saw (Tool Only) [Maximum Cutting Gauge "-Gauge"] + ["Shear" or "Nibbler"] 10.5 Amp Corded Deep Cut Band Saw Reconditioned 10-inch 13 Amp Corded Portable Table Saw with Product Naming Example Steel Table 6.8 Amp Corded 18-Gauge Shear Reconditioned 4 amp 10 Corded 12-Gauge Nibbler Cordless Shear and Nibbler: Product Naming Formula Cordless Routers: {Series} + {"Reconditioned"} + [Power "V"] + {“Cordless”} + Product Naming Formula [Maximum Cutting Gauge "-Gauge"] + ["Shear" or "Nibbler"] [Voltage “V” ] + {Peak Horsepower "HP"} + [Router Base Type “Fixed or Plunge Base”] + [Product] Product Naming Example 18V Cordless 18-Gauge Shear Product Naming Example Reconditioned 18V 10 Cordless 12-Gauge Nibbler 18V 1.5 HP Fixed Base Cordless Router
Other Air and PowerTools: Product Naming Formula {Series} + {"Reconditioned"} + {Size-inch} + {Product Type} + [Product] + {"with" Feature"}
Product Naming Example Air Gun Grease Gun Medium Duty Air Riveter Pro-MIG Wire Welder 75-Watt Soldering Gun Kit Pneumatic 1 qt. Industrial Paint Spray Gun Reconditioned Air Hammer with Quick Change and Chisel Set
MARKETING COPY The overview is a 1000-character description of the product, laying out its features. This will be provided by the vendor, but should be amended for style and accuracy. Full sentences MUST be used (no bullet points, lists, etc. are allowed to appear in the Overview).
The brand name and product name should also be called out within the Overview and must match that of the product headline. Model numbers are not required.
All use of the words “we”, “our/ours” should be removed - this is copy written from the perspective of the vendor/manufacturer, rather than the voice of Home Depot.
MARKETING COPY EXAMPLE The 6.5 Amp Reciprocating Saw (Reconditioned) features a powerful motor that provides 0 - 3,000 SPM of cutting power across a short, 1 3/16-inch stroke length. Equipped with a variable speed dial to select the optimum speed for the application, this robust tool offers front and rear over mold grip areas for added comfort, and it swaps blades without the need for wrenches. Pivoting front shoes provide great cut results in a variety of cutting positions while the 6 ft. cord provides slack while working. This tool includes a storage bag, metal-cutting blade, and wood-cutting blade for added value. PRODUCT FEATURE / BENEFIT BULLET STATEMENTS
FEATURE BULLET RANKING AND EXAMPLES
A minimum of 4 bullets is required for products in this category. You may add more features if they are relevant to the product
Last Updated: January 2017 Data Standard: Air & Power Tools Page 8 of 12 If you come across features that are not listed below but you feel they are important to the customer, please first try to combine it with an existing feature below or you may add it separately Do not include punctuation at the end of the bullet (no periods or semi-colons) Do not spell out numbers even when beginning a bullet. The only exception to this rule is when two numbers follow each other; always spell out the first number
Note: Only use the following feature bullets (that are applicable) listed in the sequence orders below:
1. What's Included: List all the products included, (What is being 15. Depth Adjustment feature and benefit shipped) Depth adjustment knob adjusts from 0 to 1/64-inch for abundant Included: 2 quick-change couplers, 2 quick-change male plugs, 2 flexibility quick-change female plugs, 2 inflation needles, two 1/4-inch male connectors, 1/4-inch female connector, blow gun, safety nozzle, 16. Durability feature and benefit tapered inflator, inflation adaptor, tire gauge and dual tire chuck, 3-wire grounded 'S' jacket rubber cord provides increased User’s manual, dust collection hood, Allen wrench, blade wrench durability and life in hot and cold climates and blade changing magnet 17. Required for Air Pumps/Inflators: Peak pressure feature and Included: 1 TE-SP SM 36 14-inch self-sharpening pointed chisel and benefit 1 TE-SP FM 36 14-inch self-sharpening flat chisel Inflates items to a maximum pressure of 14 PSl
2. Use/Function feature and benefit 18. Required for Air Tool Blow Guns, Grease Guns, and Rivet Finishes rough edges on ceramic and Saltillo tile Guns: Cartridge/Nozzle compatibility feature and benefit Dispenses 14 oz. cartridges and bulk grease 3. Project Type Narrow 3-inch nozzle Name a few home projects great for the product type 19. Required for Circular and Miter Saws: Stops/detents feature 4. Associated Battery & Charger (Sold Separately) and benefit Compatible Batteries: Compact (48-11-1815), Extra Capacity (48- Built-in positive miter angle stops at 0, 15, 22.5, 31.6 and 45 11-1828) - Sold separately degrees left and right, and bevel cuts at 45 degrees left
Compatible Chargers: M18/M12 MultiVage (48-59-1812), M18 20. Required for all Orbital Saws: Orbital/Shoe feature and AC/DC (2710-20) - Sold separately benefit 4-position orbital operation 5. Compatibility feature and benefit Adjustable and pivoting shoe Fits most popular plug styles, including automotive and industrial 21. Required for Grinders, Sanders, and Planers: Dust/shavings Compatible Batteries: Compact (48-11-1815), Extra Capacity (48- ejection/collection feature and benefit 11-1828) Dust collection hood with 2 1/4-inch shop vac port or quick flip-up dumping door for easy dust removal Compatible Chargers: M18/M12 MultiVage (48-59-1812), M18 AC/DC (2710-20) In-line dust port with flexible dust collection bag captures maximum amount of dust without compromising site line 6. Cutting feature and benefit 18-inch throat depth and 12-inch resaw capacity allow you to cut a 22. Required for Power Hammers: Blows per minute feature and wide range of stock sizes benefit Delivers up to 4,500 BPM 7. Speed/variable speed feature and benefit 18-inch throat depth and 12-inch resaw capacity allows you to cut 23. Required for Power Shears and Nibblers: Motor/strokes per a wide range of stock sizes minute (spm) feature and benefit 17 1/2-inch throat capacity with 10 3/4-inch maximum cut at 90 6.8 amp motor powers the device at speeds of up to 2,500 spm degrees 24. Required for Jointers & Lathes: Bed/Table feature and benefit 8. Capacity feature and benefit Long 45-inch bed offers greater support to large work pieces 13-inch wide and 6-inch thick feed capacity for planning large Rabbeting table ledge allows precise rabbets up to 1/2-inch deep stock, such as table legs 25. Required for Jointers and Saws: Fence feature and benefit 9. Power/Motor feature and benefit Center-mounted fence safely encloses the rear of the cutterhead 120V, 15 amp motor with overload protection provides maximum when working to the front of the machine Rip fence with micro
Last Updated: January 2017 Data Standard: Air & Power Tools Page 9 of 12 power for continuous operation adjust 36-inch rip capacity for ripping wider materials
10. Safety/Durability feature and benefit 26. Required for Saws: Blade Width Capacity feature and benefit Includes accidental disconnect protection, which also protects the Accepts blades ranging from 1/2-inch to 1 1/4-inch for use in a coupler sleeve variety of applications 97 1/2-inch blade length; accepts 1/8-inch to 3/4-inch blades 36-tooth, carbide-tipped blade for fast, accurate High-impact composite canister survives falls rip cuts
11. Comfort feature and benefit 27. Required for Table Saws: Maximum Depth Cut at 45 Degrees Handles designed with over mold for added comfort and 90 Degrees feature and benefit Maximum depth cut of 2 1/2-inch at 45 degrees and 3-inch at 90 12. Design/construction feature and benefit degrees for a variety of useful cuts Compact design fits between 12-inch O.C. joists Lightweight and well-balanced Tension-release lever allows for quick blade changes Exclusive wide clamps allow several sheets of sandpaper to be held at once, minimizing re-clamping
13. Convenience feature and benefit Turret depth stop allows you to return to your most frequently used depths with ease
On-board tool and knife storage conveniently stores parts for quick and easy access
14. Blade feature and benefit Dual-edge, quick-change blades are self-aligning and reversible for extended life
Electronically-counterbalanced single-blade system automatically positions blade at ideal cutting angle for added convenience and accuracy
PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.CA
To ensure an optimum customer experience on homedepot.ca, the following product image requirements have been established.
SIZE All images must be at least a minimum of 1000 pixels x 1000 pixels PHOTOGRAPHY: * All products must be digitally photographed out of the package with the exception of products that are typically represented in the package, such as extension cords, fasteners, etc. If an image is shot in the packaging, both the front and the back of the package should be shot to include any marketing copy or disclaimer included on the packaging. This is to be assessed on an as need basis by the vendor, merchant and homedepot.ca. * Main product images should only feature the product. No props or additional products (assortment groupings) are allowed within the primary image area. Alternate images of the product are encouraged to convey “lifestyle” images, and alternate views of important product features. * People and pets must not appear in any product image. * Images must represent the correct colour of the product.
BACKGROUND/BORDERS: * The product should be professionally presented on a white background. This can be accomplished by photographing the product on a white background or outlining the product image live area and placing it on a white background. * The background colour for product images should be #FFFFFF [Hex], 255, 255, 255 [RGB] or 0 [CMYK]. Acceptable alternatives for
Last Updated: January 2017 Data Standard: Air & Power Tools Page 10 of 12 white products are #F5F5DC R 245, G 245, B 220 (see HTML colour table below). * The product contrast should be adjusted to ensure that the image has clarity and sharpness and is not washed out. * The product should be centered inside the designated image area, with a buffer of comfortable white space around the product. A product that is taller than it is wide will have less white space at the top and bottom than it does on the right or left. A product that is wider than it is tall will have less white space on the right and left than it does on the top and bottom. * Do not put a stroke (outline) or shadow around the image. * All image canvas corners must be squared at a 90-degree angle.
HTML COLOUR TABLES
HTML Colour Table 1 Name Sample Hex Triplet RGB CMYK White #FFFFFF R-255 G-255 B-255 C-0 M- 0 Y- 0 K- 0 Beige #F5F5DC R-245 G-245 B-220 C-0 M- 0 Y- 10 K- 4
PRODUCT FILE FORMAT AND REQUIRED ASSETS
FILE FORMAT and NAME Image files MUST be in JPEG format. The format for naming your asset should enable users to quickly associate an asset to an item. 40 Character MAX - Name file names without any spaces (use underscores _ instead) – ensure each image name is unique and contains a shortened version of the product description Example: Stok_quattro_grill_123.jpg
IMAGE EXAMPLES
Product in use example 1
Product in use example 2
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