Marketing Programme Managers Informa Business Intelligence FTSE 100

Marketing Programme Managers – Informa Business Intelligence FTSE 100 Informa Business Intelligence currently has exciting opportunities in our London office for talented Marketing Programme Managers looking to join a world leader in Business Intelligence. We are an expanding global business, offering excellent opportunities for career-driven Automation Marketers looking to establish a fruitful career in a market leading and ever-growing company.

About Informa There has never been a more exciting time to join Informa. Informa Business Intelligence, part of the wider Informa group, is a FTSE 100 global digital publishing company providing market intelligence, news and analysis, bespoke consulting services, industry events and specialist online training to millions of customers worldwide. The company is executing a multi-million pound growth acceleration plan and is looking for talented Marketing Programme Managers to help grow the business and achieve their personal goals.

The Role Reporting into the Marketing Automation Manager, the successful Marketing Programme Managers will create smart, compelling customer focused marketing automation journeys that deliver a return on investment. They will be responsible for ensuring each identified customer segment has a strategic customer driven journey that builds awareness, creates demand for our products and services and nurtures and converts leads into sales. They will continually use analytics and testing to improve and enhance returns from campaigns including lead scoring and nurturing activity.

Key responsibilities:  Manage all elements of marketing automation programs including emails to the database and other lead generation campaigns  Manage and create the full lifecycle of customer journeys within marketing automation from planning, to development, to implementation and tracking results  Improve and demonstrate marketing’s contribution to pipeline and revenue through expert knowledge and implementation of marketing automation  Support adoption across the vertical sales, client services and marketing teams to ensure they are using marketing automation to its full potential  Review, adapt and evolve performance to drive a higher return on investment.

The ideal candidate will possess the following:  Bachelor’s level education or equivalent  Expert on using Marketing Automation (ideally Oracle: Eloqua)  Strong background in lead generation programs, email marketing best practices, and inbound marketing is crucial, along with experience improving marketing and sales alignment through continuous business process improvement  Experience in Marketing Operations with experience with email campaign execution, A/B testing, segmentation, and reporting  Highly analytical and process driven and able to derive meaning from data through testing and optimization  Technically capable, excellent communicator and a desire to improve processes  Creative thinker, with an ability to use data to inform all decisions  Able to deal with ambiguity and work in a matrix organization, adaptable and flexible

These are excellent opportunities for experienced Automation Marketing specialists who enjoy the fast-paced nature of Marketing and want to take the lead on automation marketing for leading brands in an organisation with fantastic career development opportunities.

To apply for this opportunity and develop your career within an industry-leading global brand, please APPLY HERE.