MBA 532 Marketing Communications Strategy

COURSE OUTLINE MBA 532 Marketing Communications Strategy Sep/Oct 2013

Professor: Duane Weaver Telephone: (250) 753-3245, ext 2601

Office Hours: Mon/Tue/Thu 4:30-5:30 PM. or by appointment Office: B250/R448 Email: [email protected]

Department of Seminar Time: Monday 5:30-8:30 PM and MBA Programs Faculty of Wednesday 5:30-8:30PM. Management Seminar Room: B255 R150 MBA 532 Marketing Communications Strategy

MBA 532 Marketing Communications Strategy DIRECTED STUDY

Table of Contents

Purpose of This Course Outline...... 3

What is a learning Outcome?...... 3

Course Description...... 4

Course Objectives...... 4

Learning Outcomes...... 4

Reading List...... 4

Method of Evaluation...... 5  Essay Assignment  Student Lead Presentation  Marketing Communication Plan

Schedule of Activities...... 9

Marketing Journals...... 10

2 MBA 532 Marketing Communications Strategy

The Purpose of this Course Outline

The purpose of this course outline is to give you information about lecture/seminar/class details, assignment details, contact details for teaching staff and information about learning resources. The aim is to provide sufficient information to enable you to study effectively and to assist you with planning the work involved in assignments so you have adequate time to complete them. You may find that assignment hand-in dates can fall within a few days of each other, or even on the same days, and hence forward planning is all-important. One of the functions of this course outline is to help you plan your workload, by giving you sufficient information at the start of your studies.

It is important to realise that the course outline is just one mechanism to help you with your studies and that you need to utilize the full range of support that is available at Malaspina University-College. You need to read the Student Handbook as well.

Your main lines of support are as follows:  Course Professor/Instructor  Director, MBA Programs  Dean, Faculty of Management

What is a Learning Outcome?

You will note that this outline specifies “learning outcomes” for this course. A learning outcome characterizes what it is that you are expected to have learned at the end of the course, if you have successfully completed it. You will note that the learning outcomes are specified in terms of what knowledge/understanding and skills you will have acquired. This will then tell you beforehand what the course aims to teach you and what it is that you need to learn in order to succeed.

It is important to realize that the assignments for this course are designed to test your achievement of the stated learning outcomes.

Course Description

This course is designed to develop an understanding about the role of communications in the marketing mix. The course covers different types of promotional tools, media and methodologies of integrated marketing communication process. Students will learn an analytical approach to the study of marketing communications including how to integrate all of the marketing communication elements and how this is critical to an organization’s success.

Course Objectives

The major objectives of the course are:  To introduce students to the principle and basic concept of marketing communication process in a streamlined integrated marketing strategy.  To provide an understanding of integrated marketing communications (IMC) and its influences on other marketing functions and other promotional activities.

 To analyze and evaluate the fast-changing field of advertising and promotion which affects global marketing, society and economy.  To develop positive communication skills by extending the marketing communication approaches and techniques into effective marketing strategy and programs which are necessary to communicating to target audiences.

Learning Outcomes

(Where: I=Introduced, D=Developed, A=Assessed)

Knowledge and Understanding

Successful students will have a knowledge and understanding of:

 how to develop and understanding of the function of IMC and analyze the role of the IMC practitioner in an organization by applying logical and strategic thinking to solving communication problems (IDA),

Skills and Attributes

Successful students will be able to:

 critically evaluate marketing communications concepts and theory (DA),  identify and evaluate a range of marketing communications activities (DA), and  outline key components, features and processes of marketing promotional plans (DA).

Reading Lists

Suggested/Supplement Readings

Belch, G.E. and Belch, M.A. (2003), Advertising and Promotion: An Integrated Marketing Communications Perspective, New York: McGraw-Hill/Irwin.

Blair, M., Armstrong, R. and Murphy, M. (2003), The 360 Degree Brand in Asia: Creating More Effective Marketing Communications, Singapore: John Wiley & Son.

Clow, K. E., and Baack, D. (2004), Integrated Advertising, Promotion, and Marketing Communications, 2nd edition, New Jersey: Pearson Prentice Hall

Hulbert, J.M., Capon, N. and Piercy, N. (2003), Total Integrated Marketing: Breaking the Bounds of the Function, New York: Free Press.

O’Guinn, T.C., Allen, C.T. and Semenik, R.J. (2006), Advertising and Integrated Brand Promotion, 4th edition, Thomson South-Western, Ohio.

Pickton, D. and Broderick, A. (2001), Integrated Marketing Communications, London: Pearson Education.

Schultz, D.E., Tannenbaum, S.I. and Lauterborn, R.F. (1993), Integrated Marketing Communications, Chicago: NTC Publishing Group.

Semenik, R.J. (2002), Promotion and integrated Marketing Communications, Ohio: South-Western Thomson Learning.

Smith, P.R. and Tylor, J. (2002), Marketing Communications: An Integrated Approach, London: Kogan Page.

Tuckwell, K.J. (2005), Integrated Marketing Communications: Strategic Planning Perspectives, Toronto: Pearson Prentice Hall

In order to find practical examples to help develop strategies and creative communication tactics for the group project and exercises, students should also pay regular attention to additional sources, such as The Wall Street Journal, Business Week, Fortune, Forbes, Advertising Age, and television news. Valuable information regarding segmentation and market research search can also be found via the GMID (Global Management Information Database) and Euromonitor from the VIU library. In addition, a list of peer reviewed journals will be made available for the expertise assignment.

Grading Scheme

A+ 90 – 100% B+ 76 – 79.99% C+ 64 – 67.99% D Referrals A 85 – 89.99% B 72 – 75.99% C 60 – 63.99% F <55 Failure A- 80 – 84.99% B- 68 – 71.99% C- 55 – 59.99%

Method of Evaluation

Instrument & Weighting

1. Essay Assignment – 30% 2. Revised Print Ad – 10% 3. ELM Case and sample ad – 5% 4. Student Lead Presentation – 15% 5. Marketing Communications Plan – 40%

1. Essay Assignment (30%)

To assess students’ understanding of fundamental communications theory, each student is required to complete one essay assignment, in approximately 1,000 words, on integrated marketing communications (IMC). In the essay, students should be able to demonstrate a thorough understanding of a recent revolution from an IMC perspective to an integrated brand promotion (IBP) perspective. The distinction between IMC and IBP must be addressed in a written essay report. The report will include a summary of events and issues related to the IMC program, target audiences, and the analysis of advertising and promotional activities that would impact on buyer behaviour.

Due Date: Sep 16, 2013, before 5:30 pm

2. ELM Case and Sample Ad

The project teams will review and analyze the ELM Case. The final output will be the presentation of their solution (as a print advertisement)

3. Revised Print Ad (10%)

To enable students to demonstrate their ability to apply theory in practice. Students are expected to take the feedback from the sample worst case print ads and develop a revised mock-up of an appropriate print ad using an appropriate form of appeal and message strategy to meet the anticipated target audience needs. To effectively develop the mock up, students are expected to consider elements of an effective message strategy and utilize ELM or some other executional strategy found in advertising research. Either approach will require research into the needs of the target market and the benefits of the product/company. When presenting the advertisement a creative brief should be provided. Fellow students and the professor will assess the ads.

4. Expertise Assignment: Student Lead Presentation (15%)

To challenge students to demonstrate critical thinking skills based on the concept of marketing communications approaches each student will be assigned to select from a list of topics to lead a seminar and presentation (15 minutes max.). Seminar outlines must be submitted one week prior to presentation for review and feedback. This assignment aims to improve your ability of critical thinking and is also designed to specifically address: your ability to integrate basic knowledge and skills into marketing communications strategies, your ability to think critically in your discussion of the advertisement or a promotional campaign you choose, and your ability to think creatively in design your presentation and deliver the message to the audiences. You are expected to demonstrate focused "expertise" in one area of marketing communications demonstrating both historical context and up to date recent research discussions/issues.

Presentation Schedule: To be announced in class (either June 5, 10, 12, or 17)

5. Marketing Communications Plan (40%)

Students will be assigned (to teams of 3 or 4) to select a product or service and develop a marketing communications plan for it. The plan, in approximately 2,500 words, should consist of five sections: first, a brief but thorough overview of the current market situation. Second, the current segmentation, targeting, and positioning strategies. Third, the recommendations to the media strategy and plan. Fourth, students should elaborate in the creative strategy which is in line with the communication plan. Finally, students should provide a financial plan for their strategy showing the expected variance growth in customers, unit sales per customer, contribution margin per unit and a summary total profit less new expenses demonstrating the overall ROI (Return on Investment) over a specified period of time reflecting the APR (Annual Percentage Rate). These forecasts must be based on researched evidence to support your educated guess. Before you start working on the assignment, the chosen product or service must be approved by the instructor.

ROUGH DRAFT IS DUE: IN CLASS OCT. 10 th (BRING 4 PRINTED COPIES)

Due Date: October 18, 2013, before 5:30 PM – to be received as a digital file (WORD document please) via email NOTE: it must be received before 5:30PM….a good idea is to send it at least the day before due to internet technical difficulties that no doubt will occur – 1 minute early is early…1 second late is late and will receive a 10% penalty per day up to 3 days max. (then 0%).

Team Project Guidelines

The purpose of team project assignments is to develop and test your analytical application and synthesis skills within the context of a particular marketing/business situation. Thoroughness and insight will generate strong answers to the tasks you need to address. To substantiate your discussion and justification, you must include a minimum of two other “hard” published sources of reference in addition to your text. It is strongly recommended that you use “peer reviewed” literature as much as possible (whether sourced digitally or in hard bound print form).

NOTE: Your assignment should be presented to conform to both the Course Outline (i.e. plagiarism and deadlines) and the guidelines below. Please read these guidelines, as marks will be deducted for inferior presentation. In addition, the professor reserves the right to discuss issues and ask questions pertaining to the assignment with group members. Thus, each student within the group should ensure that he / she is familiar with the entire assignment.

 Keep in mind that the project is designed to develop and test not only your knowledge but also how you apply that knowledge in a practical way. Therefore, you must develop the ability to discuss issues in case-specific terms, rather than general and theoretical terms.

 Another purpose of project is to develop your insight and discernment. Satisfactory answers to case questions often depend on your ability to infer or conclude from the case, and then to consider and discuss potentially significant issues that may not necessarily be explicitly stated in the case. In other words, be prepared to look beyond what is immediately obvious, to consider inter- relationships of data, and to think about and comment on the pertinent implications arising from the case data and your analysis of it. Sometimes assumptions may be required. These should be logical

and explained clearly and concisely. Be careful not to make unnecessary or indefensible assumptions, or assumptions, which are contrary to facts already given in the case.

 Both the project and case work require time to digest the data, to consider and reflect upon it thoughtfully, and then to prepare thoroughly considered and well argued answers to the question with which you are faced. Do not try to do this at the last minute. Allow time over several days/weeks to read and re-read each case carefully, making sure that you understand the key issues and their marketing implications as well as deciphering the external research conducted.

 Construct your answers in a logical manner, avoiding sweeping generalities, and support them with a thorough and sound discussion or argument. Your discussion should always be supported with referenced theory. Do not be afraid to use references. Referencing prevents plagiarism and assists in substantiating an effective line of argument. Where appropriate to do so, always provide reasons for what you can conclude, propose or recommend.

 An executive summary is not required, but can be very useful for the team assignment.

 A contents page must be included and should demonstrate an ability to organize and structure your work suitably (use headings in your assignment).

 A reference page must be included at the end of your assignment. Make sure all in-text references are listed on the reference page.

 Marks will be awarded or deducted for overall structure, organization and presentation, as well as for literary style and quality of argument.

 Figures and exhibits can contribute beneficially to work of this nature. Look for opportunities to use them sparingly, but thoughtfully as a means of adding substance to your work and giving it a professional look.

 Please DOUBLE SPACE and use ARIAL 12 pt. font.

 This is a BUSINESS REPORT and as such should follow the convention of FLUSH LEFT MARGINS and ragged right. Headlines are appropriate and bullets should be used prudently.

 Document should be long enough to answer all the questions thoroughly and succinctly, but not too long that the reader loses interest. The key is to provide focus and depth of analysis.

Standards and Academic Conduct

 Assignments must be submitted by the allocated due dates. Extensions will only be granted on medical or compassionate grounds and will not be granted because of work or other commitments. Requests for extensions must be made in writing to the professor prior to the due date. Medical certificates or other evidence must be attached and must contain information that justifies the extension sought. Late assignments that have not been granted an extension

will, at the professor’s discretion, be penalized by ten per cent (10%) of total marks from the mark that would otherwise be awarded for each full day overdue. Assignments more than 3 days late will not be accepted (this includes weekends and holidays).

 Assignments must be free of spelling, punctuation and grammatical errors. Assignments containing such errors will receive penalties (i.e. mark deductions).

 Use a title page for assignments – staple – no folders please.

 Plagiarism refers to the practice of presenting the words of another author (it may be a text writer or another student) as your own. This is not permitted. At times you will be asked to learn about and discuss the views or theories of others. This should be done with appropriate acknowledgement of source materials. In other words, you must reference your work. Acknowledge your sources – both direct and indirect quotes – with in-text citations. Refer to the Referencing section contained in this course outline.

 “Free riders” are individuals who coast on or use the efforts of others. It can be a problem in academic settings when teamwork is submitted for credit. Therefore, it is important that each group member makes effective contributions to the assignment.

“Firing” a group member is permissible. However, the group must apply a fair disciplinary process before dismissal is allowed. This process includes presenting two written warnings explaining the unacceptable behaviour to the group member.

If, after two warnings have been presented to the group member, that member’s behaviour is still unacceptable, the professor must be notified of the group’s intent to dismiss the group member and present an explanation why the member is being “fired”. The discussion with the professor must be made at least one week prior to the assignment due date. The “fired” group member will receive a significant penalty in relation to the assignment’s grade.

Academic Misconduct

Academic misconduct will not be tolerated. Academic misconduct includes, but is not limited to: giving or receiving information during any quiz, test or exam; using unauthorized sources of information during any test or exam; and plagiarizing the work of another person. More details on this topic are set out in the Student Conduct Policy in Vancouver Island University’s Calendar and a full version of this policy can be viewed on the internet at http://www.mala.ca/policies/policy.asp?rdPolicyNumber=99.01 .

Schedule of Activities

Date Activity Resource Sep 05 Introduction and course overview Course Outline Discussion about Communications Worst Print Ad example Sep 09 Seminar Discussion about IMC/IBP Students to bring research questions to discuss-come well read and well prepared. Sep 12 Lecture/Seminar Discussion: Consumer Behaviour Students to bring researched questions to (hand in one typed question each at start of class) discuss (see class website) Sep 16 Essay Assignment Due (30%) Discuss Expertise Assignment Assign Marketing Plan Teams (select product) Students to bring questions regarding areas of expertise Sep 19 Lecture/Seminar Discussion: Market Segmentation, Students to bring Positioning and the Value Proposition researched questions to (hand in one typed question each at start of class) discuss Expertise Outline Due Sep 23 Lecture/Seminar Discussion: The Advertising Plan

Team work/planning time Sep 26 Lecture/Seminar Discussion: Message Strategy ELM Case due (bring sample ads) (5%) Sep 30 Lecture/Seminar Discussion: Media Planning Students to bring revised Strategy Print Ads (mock ups) Revised Print Ads DUE (10%) Oct 3 Student Lead Presentation (9) 15% Seminar lesson plan/outline Mktg. Pln. Discussion Oct 7 Student Lead Presentation (9) 15% Seminar lesson plan/outline Mktg. Pln. Discussion Oct 10 Student Lead Presentation (6) 15% Seminar lesson Mktg. Pln. ROUGH DRAFT DUE and review plan/outline ---Bring 4 printed copies of Mktg. Plan--- Bring 4 copies-Mktg Pln Oct 14 THANKSGIVING DAY University Closed Oct 17 Student Lead Presentation (6) 15% Seminar lesson plan/outline Mktg. Pln. Working Time Oct 18 Marketing Communications Plan Due before 1PM (digital copy via email) (40%) On the following page is a listing of marketing journals you may find useful for your assignments:

Marketing Journals ARC: Research: Journals: Other Marketing Journals Links to all known marketing journals and key journals from other fields Related ARContent: AMA Journals Journal Rankings Marketing Journals ARC: Research: Journals: Other Marketing Journals Links to all known marketing journals and key journals from other fields Related ARContent: AMA Journals Journal Rankings Marketing Journals Academics @ AMA Academy of Marketing Science Review Advances in Consumer Research Asia Pacific Journal of Marketing and Logistics Asian Journal of Marketing Australasian Marketing Journal Consumption, Markets and Cullture Corporate Reputation Review Direct Marketing: An International Journal European Journal of Marketing Health Marketing Quarterly Industrial Marketing Management International Journal of Advertising International Journal of Bank Marketing International Journal of Consumer Studies International Journal of Electronic Marketing and Retailing International Journal of Internet Marketing and Advertising International Journal of Market Research International Journal of Media Management International Journal of Mobile Marketing International Journal of Nonprofit and Voluntary Sector Marketing International Journal of Retail and Distribution Management International Journal of Research in Marketing International Journal of Sport Management and Marketing International Journal of Sport Marketing & Sponsorship International Journal of Technology Marketing International Journal of Wine Marketing International Marketing Review International Review of Retail, Distribution and Consumer Research International Review on Public and Non Profit Marketing Journal for Advancement of Marketing Education Journal of Advertising Journal of Advertising Research

Journal of Applied Marketing Theory Journal of Brand Management Journal of Business & Industrial Marketing Journal of Business-to-Business Marketing Journal of Consumer Behaviour Journal of Consumer Culture Journal of Consumer Marketing Journal of Consumer Psychology Journal of Consumer Research Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior Journal of Customer Behaviour Journal of Database Marketing and Customer Strategy Management Journal of Direct, Data and Digital Marketing Practice Journal of Empirical Generalisations in Marketing Science Journal of Euromarketing Journal of Fashion Marketing and Management Journal of Financial Services Marketing Journal of Food Distribution Research Journal of Food Products Marketing Journal of Global Academy of Marketing Science Journal of Global Marketing Journal of Historical Research in Marketing Journal of Hospital Marketing & Public Relations Journal of Hospitality and Leisure Marketing Journal of Interactive Advertising Journal of Interactive Marketing Journal of International Consumer Marketing Journal of International Food & Agribusiness Marketing Journal of International Marketing Journal of Internet Marketing Journal of Macromarketing Journal of Market-Focused Management Journal of Marketing Journal of Marketing Channels Journal of Marketing Communications Journal of Marketing for Higher Education Journal of Marketing Management Journal of Marketing Research Journal of Marketing Theory and Practice Journal of Medical Marketing Journal of Nonprofit & Public Sector Marketing Journal of Personal Selling & Sales Management Journal of Pharmaceutical Marketing & Management Journal of Political Marketing Journal of Product & Brand Management Journal of Product Innovation Management

Journal of Promotion Management Journal of Public Policy & Marketing Journal of Relationship Marketing Journal of Research for Consumers Journal of Research in Marketing and Entrepreneurship Journal of Restaurant and Foodservice Marketing Journal of Retailing Journal of Retailing and Consumer Services Journal of Segmentation in Marketing Journal of Service Research Journal of Services Marketing Journal of Strategic Marketing Journal of Targeting, Measurement and Analysis for Marketing Journal of the Academy of Marketing Science Journal of Travel & Tourism Marketing Journal of Vacation Marketing Marketing Management Journal Managing Service Quality Marketing Marketing Bulletin Marketing Education Review Marketing Intelligence & Planning Marketing Letters Marketing Review Marketing Science Marketing Theory Marketing Zeitschrift fuer Forschung und Praxis (German) Der Markt (in German) Psychology and Marketing Public Relations Review Qualitative Market Research Quantitative Marketing and Economics Recherche et Applications en Marketing (in French) Review of Marketing Research Review of Marketing Science Revue Française du Marketing Services Marketing Quarterly Social Marketing Quarterly Sport Marketing Quarterly Young Consumers Other Journals Academy of Management Journal Academy of Management Review Administrative Science Quarterly American Economic Review Annual Review of Anthropology

Annual Review of Psychology Annual Review of Sociology Applied Economics Research Bulletin Business Horizons California Management Review Cornell Hospitality Quarterly Decision Analysis Decision Sciences Econometrica Electronic Commerce Research and Applications Electronic Markets Entrepreneurship Theory and Practice E-Service Journal EuroMed Journal of Business Experimental Economics e-Review of Tourism Research European Journal of Innovation Management European Management Journal Games and Economic Behavior Harvard Business Review Information Technology and Tourism International Business Review International Journal of Arts Management International Journal of e-Business Research International Journal of Electronic Commerce International Journal of Forecasting International Journal of Hospitality Management International Journal of Innovation Management International Journal of Internet and Enterprise Management International Journal of Logistics International Journal of Physical Distribution & Logistics Management International Journal of Product Development International Journal of Services and Operations Management International Journal of Tourism Research International Journal of Value Chain Management International Journal on Media Management International Small Business Journal Internet Research Journal of Applied Psychology Journal of Behavioral Decision Making Journal of Business & Economic Statistics Journal of Business and Entrepreneurship Journal of Business and Psychology Journal of Business Ethics Journal of Business Research Journal of Business Venturing

Journal of Classification Journal of Consumer Policy Journal of Consumer Affairs Journal of Econometrics Journal of Economic Psychology Journal of Electronic Commerce Research Journal of Experimental Psychology: Learning, Memory and Cognition Journal of International Business Studies Journal of International Management Journal of Internet Commerce Journal of Management Journal of Management Studies Journal of Operations Management Journal of Personality and Social Psychology Journal of Political Economy Journal of Public Affairs Journal of Public Relations Research Journal of Purchasing & Supply Management Journal of Research for Consumers Journal of Revenue and Pricing Management Journal of Small Business and Entrepreneurial Development Journal of Sport Management Journal of Supply Chain Management Journal of Teaching in International Business Judgment and Decision Making Long Range Planning Management Decision Management Science Manufacturing and Service Operations Management MIS Quarterly Multivariate Behavioral Research Omega Organization Science Organizational Behavior and Human Decision Processes Organizational Research Methods Psychological Bulletin Psychological Review Psychometrika Public Opinion Quarterly Research Policy Seoul Journal of Business Service Business Service Industries Journal Service Science Sloan Management Review Strategic Management Journal

Strategy & Leadership Structural Equation Modeling Supply Chain Management Technological Forecasting and Social Change Technovation Tourism and Hospitality Research Tourism Analysis Tourism Management Transportation Research Part E: Logistics and Transportation Review Academics @ AMA Academy of Marketing Science Review Advances in Consumer Research Asia Pacific Journal of Marketing and Logistics Asian Journal of Marketing Australasian Marketing Journal Consumption, Markets and Cullture Corporate Reputation Review Direct Marketing: An International Journal European Journal of Marketing Health Marketing Quarterly Industrial Marketing Management International Journal of Advertising International Journal of Bank Marketing International Journal of Consumer Studies International Journal of Electronic Marketing and Retailing International Journal of Internet Marketing and Advertising International Journal of Market Research International Journal of Media Management International Journal of Mobile Marketing International Journal of Nonprofit and Voluntary Sector Marketing International Journal of Retail and Distribution Management International Journal of Research in Marketing International Journal of Sport Management and Marketing International Journal of Sport Marketing & Sponsorship International Journal of Technology Marketing International Journal of Wine Marketing International Marketing Review International Review of Retail, Distribution and Consumer Research International Review on Public and Non Profit Marketing Journal of Advertising Journal of Advertising Research Journal of Applied Marketing Theory Journal of Brand Management Journal of Business & Industrial Marketing Journal of Business-to-Business Marketing Journal of Consumer Behaviour

Journal of Consumer Culture Journal of Consumer Marketing Journal of Consumer Psychology Journal of Consumer Research Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior Journal of Customer Behaviour Journal of Database Marketing and Customer Strategy Management Journal of Direct, Data and Digital Marketing Practice Journal of Empirical Generalisations in Marketing Science Journal of Euromarketing Journal of Fashion Marketing and Management Journal of Financial Services Marketing Journal of Food Distribution Research Journal of Food Products Marketing Journal of Global Marketing Journal of Historical Research in Marketing Journal of Hospital Marketing & Public Relations Journal of Hospitality and Leisure Marketing Journal of Interactive Advertising Journal of Interactive Marketing Journal of International Consumer Marketing Journal of International Food & Agribusiness Marketing Journal of International Marketing Journal of Internet Marketing Journal of Global Academy of Marketing Science Journal of Macromarketing Journal of Market-Focused Management Journal of Marketing Journal of Marketing Channels Journal of Marketing Communications Journal of Marketing Education Journal of Marketing for Higher Education Journal of Marketing Management Journal of Marketing Research Journal of Marketing Theory and Practice Journal of Medical Marketing Journal of Nonprofit & Public Sector Marketing Journal of Personal Selling & Sales Management Journal of Pharmaceutical Marketing & Management Journal of Political Marketing Journal of Product & Brand Management Journal of Product Innovation Management Journal of Promotion Management Journal of Public Policy & Marketing Journal of Relationship Marketing Journal of Research for Consumers

Journal of Research in Marketing and Entrepreneurship Journal of Restaurant and Foodservice Marketing Journal of Retailing Journal of Retailing and Consumer Services Journal of Segmentation in Marketing Journal of Service Research Journal of Services Marketing Journal of Strategic Marketing Journal of Targeting, Measurement and Analysis for Marketing Journal of the Academy of Marketing Science Journal of Travel & Tourism Marketing Journal of Vacation Marketing Journal of Website Promotion Managing Service Quality Marketing Marketing Bulletin Marketing Education Review Marketing Intelligence & Planning Marketing Letters Marketing Review Marketing Science Marketing Theory Marketing Zeitschrift fuer Forschung und Praxis (German) Der Markt (in German) Psychology and Marketing Public Relations Review Qualitative Market Research Quantitative Marketing and Economics Recherche et Applications en Marketing (in French) Review of Marketing Research Review of Marketing Science Revue Française du Marketing Services Marketing Quarterly Social Marketing Quarterly Sport Marketing Quarterly Young Consumers Other Journals Academy of Management Journal Academy of Management Review Administrative Science Quarterly American Economic Review Annual Review of Anthropology Annual Review of Psychology Annual Review of Sociology Applied Economics Research Bulletin Business Horizons

California Management Review Cornell Hospitality Quarterly Decision Analysis Decision Sciences Econometrica Electronic Commerce Research and Applications Electronic Markets Entrepreneurship Theory and Practice E-Service Journal EuroMed Journal of Business Experimental Economics e-Review of Tourism Research European Journal of Innovation Management European Management Journal Games and Economic Behavior Harvard Business Review Information Technology and Tourism International Business Review International Journal of Arts Management International Journal of e-Business Research International Journal of Electronic Commerce International Journal of Forecasting International Journal of Hospitality Management International Journal of Innovation Management International Journal of Internet and Enterprise Management International Journal of Logistics International Journal of Physical Distribution & Logistics Management International Journal of Product Development International Journal of Services and Operations Management International Journal of Tourism Research International Journal of Value Chain Management International Journal on Media Management International Small Business Journal Internet Research Journal of Applied Psychology Journal of Behavioral Decision Making Journal of Business & Economic Statistics Journal of Business and Entrepreneurship Journal of Business and Psychology Journal of Business Ethics Journal of Business Research Journal of Business Venturing Journal of Classification Journal of Consumer Policy Journal of Consumer Affairs Journal of Econometrics

Journal of Economic Psychology Journal of Electronic Commerce Research Journal of Experimental Psychology: Learning, Memory and Cognition Journal of International Business Studies Journal of International Management Journal of Internet Commerce Journal of Management Journal of Management Studies Journal of Operations Management Journal of Personality and Social Psychology Journal of Political Economy Journal of Public Affairs Journal of Public Relations Research Journal of Purchasing & Supply Management Journal of Research for Consumers Journal of Revenue and Pricing Management Journal of Small Business and Entrepreneurial Development Journal of Sport Management Journal of Supply Chain Management Journal of Teaching in International Business Judgment and Decision Making Long Range Planning Management Decision Management Science Manufacturing and Service Operations Management MIS Quarterly Multivariate Behavioral Research Omega Organization Science Organizational Behavior and Human Decision Processes Organizational Research Methods Psychological Bulletin Psychological Review Psychometrika Public Opinion Quarterly Research Policy Seoul Journal of Business Service Business Service Industries Journal Service Science Sloan Management Review Strategic Management Journal Strategy & Leadership Structural Equation Modeling Supply Chain Management Technological Forecasting and Social Change

Technovation Tourism and Hospitality Research Tourism Analysis Tourism Management Transportation Research Part E: Logistics and Transportation Review