City , St Name ZIPFOUR

NEWSLETTER 7, 2010

June 17, 2010

«company» «street» «suite» «street3» «city», «st_name» «ZIPFOUR»

Dear «FIRST NAME»,

Choice Christian Greetings.

The letter you are holding in your hands is the most important letter that I have written to our partners in a long time.

«FIRST NAME», this letter is so important that I’m praying that you will ask the Holy Spirit to guide you as you read along.

As you know, we very seldom ask directly for financial help, instead, we offer Ministry items for you to purchase, believing that the profit will be enough to defray the expenses of the Ministry. Generally it does, but, at times it doesn’t. AND THIS IS ONE OF THOSE TIMES.

WE HAVE GOT TO RAISE A MINIMUM OF A MILLION DOLLARS OR THE VERY FUTURE OF OUR TELEVISION MINISTRY IS AT STAKE!

I’m pleading with you, «FIRST NAME», to not lay this plea aside and do nothing, but I’m pleading with you to seek the Lord as to what He would have you to do.

THE TRUTH IS, IF WE DO NOT GET THIS HELP AND AS QUICKLY AS POSSIBLE, THERE IS A POSSIBILITY THAT OUR TELEVISION PROGRAM WILL NO LONGER AIR ON THE STATION THAT YOU WATCH US ON.

Please understand, «FIRST NAME», I’m not just crying wolf, I am completely serious, we must have your help right now. Actually, your gift right now could well be the most important gift you have ever given to this Ministry.

Let me ask you a question!

Are you blessed by this Message of the Cross? Has it helped you to grow in Grace and the knowledge of the Lord? Since we have brought you this Message, can you look at your own life and know that you have grown Spiritually?

I believe the answer to all of these questions is a positive, “yes!” To lose that would be an irreplaceable loss, and I think you would agree. The truth is, we had made up our minds to cancel several Television Networks; however, at about 4 a.m. this morning (as I write this letter to you), seeking the Lord as to what He would have us do, I believe He told me not to cancel the programming, but rather let you know our need, and that He would do the rest. I KNOW THAT THE LORD IS GOING TO SPEAK TO YOUR HEART, AND I BELIEVE THAT YOU WILL FAVORABLY RESPOND.

I believe that you understand how important this Ministry is. And when I say that, I’m not talking about myself personally, but rather the Message that we bring to you.

There are many, many of you, who have been greatly blessed by this Ministry, and you really have given very little, if anything, to help us continue to come to you. There are others of you who have done, and are doing, all that you can do for the Cause of Christ. In fact, you are the backbone of this Ministry. But, if the truth be known, out of all of our viewers, some few respond, and many don’t. I’m asking you please, if you fall into this latter category, we now need your help very, very much.

There are many of you who hold this letter in your hands, who could give $1,000 or more. We desperately need that help at this time. In fact, the need is critical. Others of you cannot give that much, but you can give a good offering to the Work of the Lord.

I believe that I can count on every one of you. In fact, I know I can.

The Lord would not have spoken to my heart at about 4 a.m. this morning, were that not the case.

Thank you, «FIRST NAME», so much for reading this letter, and doing so carefully. Thank you for seeking the Face of the Lord asking Him, as to what He would have you do. And thank you for obeying that which He tells you to do.

Because the need is so great if, you could call the office and place your gift on a credit card (Visa, MasterCard, Discover, American Express) it would help us quicker. The number to call is 1- 800-288-8350, Baton Rouge residents call (225) 768-7000.

In the Master’s Service, yours,

Jimmy Swaggart

P.S. LET ME RESTATE TO YOU THE URGENCY OF THIS REQUEST. THE VERY FUTURE OF THE TELECAST IS AT STAKE. I’M NOT CRYING WOLF, I’M BEING AS HONEST AS I CAN. WE MUST RAISE THESE FUNDS FOR THE MINISTRY TO CONTINUE AIRING EACH WEEK IN YOUR CITY. PLEASE HELP US, PLEASE HELP THE WORK OF GOD. I KNOW I CAN COUNT ON YOU WITH YOUR BEST GIFT. THANK YOU SO MUCH FOR HELPING ME OUT AND THANK YOU IN ADVANCE FOR YOUR HELP.