TROY UNIVERSITY SORRELL COLLEGE OF BUSINESS

MKT3361—Principles of Marketing Summer 2012

Description: A managerial focus on the external environments and decision elements of marketing (promotion, price, product, distribution) faced by marketing management at the corporate and entrepreneurial levels of business.

Class Information Instructor: Doris N. Wright Office: BG 238-H Office Hours: M-Th: 10:30-11:30 Or by appointment Telephone: 334-808-6481 E-mail: [email protected] Class Time: 8:00 – 10:20 MTWTh Class Location: BG 245

Purpose: To provide a broad foundation of marketing principles. Marketing majors can use this foundation when studying in advanced marketing courses. Non-marketing majors will need knowledge of these principles to coordinate properly other areas of business with the marketing function. Core requirement for all undergraduate business programs.

Objectives: On completion of the course, the student should be able to:

1. List and describe the components of marketing. 2. Explain the role of marketing in society and its functions within individual businesses. 3. Discuss the components of marketing, its role, and its functions in terms of macro- and microeconomics. 4. Describe the marketing process, considering the different perspectives of the firm, competitors, and society in marketing decision-making processes.

Approved Text

Lamb, C.W., Hair, J. F., McDaniel, C. (2012). MKTG (5.). Mason, OH: South-Western Publishing Co.

Sorrell College of Business Vision Statement Sorrell College of Business will be the first choice for higher business education students in their quest to succeed in a dynamic and global economy. Sorrell College of Business will create the model for 21st century business education and community service. MKT 3361 2

Sorrell College of Business Mission Statement Through operations that span the State of Alabama, the United States, and the world, Sorrell College of Business equips our students with the knowledge, skills, abilities and competencies to become organizational and community leaders who make a difference in the global village and global economy. Through this endeavor, we serve students, employers, faculty, and Troy University at large as well as the local and global communities.

Course Requirements  Attendance at all class sessions, and participation in class discussion are required. Each student is expected to be an active participant and make meaningful contributions.  Students are expected to complete all assignments when due. Late work will not be accepted.  Written exams will be given.

Assignment of Grades and Method of Evaluation There will be seven written exams using MC, TF, SA questions. Do not think that the light- natured tone of the class will be reflected in the tests or the grading standards. Grades will be awarded on the 90% = A, 80% = B…

Final Grades are determined using total points: Exams 550 In Class Activities/Assignments 100

A = 90% of total points possible B = 80% of total points possible C = 70% of total points possible D = 60% of total points possible F = less that 60% of total points possible

Make-Up Policy It is usually beneficial to show up to class and show up on time. Quizzes and in class exercises cannot be made up. If you know ahead of time you will miss a scheduled test for school activities, arrange with me a time you can take the test early. I do not drop a test.

Class Procedure The method of instruction for the class will consist of lecture and discussion activities. It is essential that each student prepare for class to insure active participation. Please respect the rights of others to express their views and provide the setting for meaningful discussions.

Attendance Policy Attendance is mandatory. Students must attend all classes during the course. No automatic absences are authorized. Excessive absences will be reported to appropriate university officials. Arrangements for excused absences must be made PRIOR to the absence. It is the responsibility of the student to obtain all information and materials presented during his/her absence.

Incomplete Grade Policy An incomplete grade indicates that the student has not completed all of the assigned class work or has not taken all class examinations. Only the instructor can determine whether an MKT 3361 3 incomplete grade is justified. It will not be automatically assigned, but rather must be requested by the student by submitting to the instructor the Petition for and Work to Remove an Incomplete Grade form. A grade of incomplete may not be removed by repeating the course.

It is the student's responsibility to contact the instructor regarding the deadline for completing all course requirements. Any student who receives a grade of “Incomplete” must adhere to the work completion deadline set by the instructor, not to exceed the end of the following term. This deadline applies whether or not the student re-enrolls for the semester following the assignment of the incomplete grade(s). Failure to clear the incomplete within the specified time period will result in the assignment of a grade of F for the course.

Americans with Disabilities Act (ADA): Troy University supports Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, which insure that postsecondary students with disabilities have equal access to all academic programs, physical access to all buildings, facilities and events, and are not discriminated against on the basis of disability. Eligible students, with appropriate documentation, will be provided equal opportunity to demonstrate their academic skills and potential through the provision of academic adaptations and reasonable accommodations. Further information, including appropriate contact information, can be found at the link for Troy University’s Office of Human Resources at http://www.troy.edu/humanresources/ADAPolicy2003.htm

Cell Phone and Other Electronic Device Use of any electronic devise by students in the instructional environment is prohibited unless explicitly approved on a case-by-case basis by the instructor of record or by the Office of Disability Services in collaboration with the instructor. Cellular phones, pagers, and other communication devices may be used for emergencies, however, sending or receiving non- emergency messages is forbidden by the University. Use of a communication device to violate the Troy University “Standards of Conduct” will result in appropriate disciplinary action.

In order to receive emergency messages from the University or family members, devices must be in the vibration mode or other unobtrusive mode of indication. Students receiving calls that they believe to be emergency calls must answer quietly without disturbing the teaching environment. If the call is an emergency, they must move unobtrusively and quietly from the instructional area and notify the instructor as soon as reasonably possible. Students who are expecting an emergency call should inform the instructor before the start of the instructional period.

Standards of Conduct The commission of or the attempt to commit any cheating and/or plagiarism are in violation of the Standard of Conduct at Troy University, and may be disciplined up to and including suspension and expulsion. Plagiarism is the passing off of the thoughts or works of another as one’s own. Plagiarism involves giving the impression that a person has thought, written, or produced something that has, in fact, been borrowed from another. Plagiarism may result from poor technique of citation or more serious cases as: copying the work of another person; submitting the work of another person; or closely paraphrasing a piece of work without due acknowledgement.

Plagiarism MKT 3361 4

Depending on the circumstances, the penalty imposed for plagiarism may include warning, resubmission, loss of points, failure on a particular assignment or course, or a charge of misconduct to be dealt with by Troy University. Syllabus Changes The instructor may make amendments to this syllabus. Students absent on that day are responsible for syllabus changes, like they are for homework and other assignments.

Daily Assignments This class will follow the University calendar for all drop dates and holidays. Below are the currently scheduled dates for all lectures and tests; flexibility may be required.

Class Date Tentative Class Activity 05.29.2012 Orientation; Introduction to Course; Chapter 1 05.30.2012 Chapters 2-3 05.31.2012 Chapters 4-5 06.04.2012 Exam 1; Chapter 6 06.05.2012 Chapters 7-8 06.06.2012 Chapters 8-9 06.07.2012 Exam 2; Discussion of Chapter 10 06.11.2012 Chapter 11-12 06.12.2012 Exam 3; Chapter 13 06.13.2012 Chapter 14-15 06.14.2012 Exam 4 06.18.2012 Chapter 16-17 06.19.2012 Chapter 17-18 06.20.2012 Exam 5; Chapter 19 06.21.2012 Chapter 19-20 06.25.2012 Chapter 22 06.26.2012 Final Exam