Current Function: (To Be Revised by Employee and Executive Director at Time of Evaluation)

Communications and Marketing Coordinator Annual Evaluation Form

Year: 2013-2014

Name of Employee: Kyle Martin

Current Function: (To be revised by employee and Executive Director at time of evaluation)

1. To provide support to internal and external communication platforms.

2. To develop marketing strategies.

3. To provide communications and marketing support for all Center programs.

Employee Self-Evaluation of Highlights:

Job Function Highlights Revise and maintain ND Center for Nursing Website remains key to online communications. online communication platform including Website hit over 1-million hits in October of 2013. website, facebook, twitter and other social From July of 2013 to present, the ND Center for media accounts. Nursing’s website has received 1,724,498 hits, which has the site on track to exceed nearly 2 million hits by December of 2014. On June 1, 2013, the NDCN Facebook page had 31 likes. Today the NDCN Facebook page has 130 total likes. With the addition of using hashtags in Twitter postings, the ND Center for Nursing’s news has been retweeted by additional outlets and gained additional followers. As of now, the ND Center for Nursing has 19 Twitter followers. Since it’s beginning, the Twitter account has tweeted 484 times. Recently, the ND Department of Commerce worked with us to tweet information on nursing careers and education for prospective students and young adults. Other highlights of 2013 include the addition of an Instagram and LinkedIn account. Revise and maintain ND Center for Nursing The ND Center for Nursing Newsletter continues newsletter listserv and monthly enewsletter. to be a success, averaging a 21-23% open rate in 2013 – 2014. This number is on par with the non- profit industry average according to Constant Contact. With the addition of a new logo redesign, the newsletter in 2013 was also redesigned, allowing readers to quickly browse all news with links to full stories leading readers to the website. Develop and maintain comprehensive The ND Center for Nursing redesigned it’s logo in marketing plan including branding, banners, 2013, approved by the board of directors. Since flyers, exhibit materials, press releases and then, business cards, pens, padfolios, elevator other marketing tools. speech cards, rack cards and a new conference display banner have been designed, complimenting the center’s revised branding. Additionally, other materials including save the date cards, and flyers supplementing the center’s goals and objectives have also been designed.

A Giving Hearts Day short video was produced utilizing photos in a slideshow format. Customized thank-you cards for Giving Hearts Day donors were also designed and printed to send to all that donated.

Other areas of communication include taking photos at conferences, summits and other events for use in branded pieces and social media. Develop and maintain programmatic platforms Although the career center is maintained by the including career center, recruitment resources, NDCN’s third-party vendor, in 2013 I have been webinars and event registration. instrumental in designing and sending all job flashes to the ND Center for Nursing’s contact list to support the functions and benefits of the career center. In October of 2013, online registration for the Center for Nursing’s conference was utilized successfully to process registrations. The system proved useful. Only a handful of registrants needed assistance since they were unsure that they could use Paypal as a payment gateway – these registrations were handled personally by the communications coordinator and registrants were able to RSVP and attend. Disseminate information to media regarding Two press releases were developed to inform the center’s activities and initiatives. media about the ND Center for Nursing’s leadership summit and participation in Giving Hearts Day. Additionally, a media alert was sent to media outlets in the Minot area in regards to the ND Center for Nursing’s work with the American Nurse Project in New Town, ND. The American Nurse story was featured on KX News in Minot as a featured human interest story.

In 2014 I look forward to working with the media, specifically with the celebration event and Giving Hearts Day and also informing the media about general information about the center, what we do and partnering with them to disseminate additional information about nursing in 2014-2015. Assist Executive Director with day-to-day As communications coordinator, I also frequently functions. assist the Executive Director with day-to-day functions, including serving as the center’s primary contact when the director is on vacation/leave, taking notes at board meetings, assist with administrative tasks related conferences (gathering notes, handouts, assembling packets, folding/mailing items, making bank deposits, research logistical options for conferences and meetings, etc).

Review of job performance for major job functions by Executive Director:

Job Function Rating of Performance Comments Exceeds Met Did not meet Expectations Expectations Revise and maintain X Kyle’s expertise in developing ND Center for Nursing our mass communication online communication platform has proven invaluable platform including to the continuing growth of the website, facebook, Center. Kyle works on this twitter and other social media accounts. function independently. Revise and maintain X Kyle continues to excel in ND Center for Nursing developing the newsletter. newsletter listserv and During the next year, further monthly enewsletter. independence on this function will be emphasized. Develop and maintain X Kyle’s graphic design and comprehensive photography skills have served marketing plan the Center well. Increased including branding, independence in this function banners, flyers, exhibit will be emphasized over the materials, press releases and other next year. marketing tools. Develop and maintain X Kyle has provided key support programmatic to our programmatic platforms. platforms including Increased independence for this career center, function will be emphasized recruitment resources, over the next year. webinars and event registration. Disseminate X While there has been limited information to media media dissemination in the past regarding center’s year, a greater emphasis on this activities and will provide more opportunity initiatives. for Kyle to excel on this function. Assist Executive X Kyle provides prompt and Director with day-to- complete response to day-today functions. day functions.

Developmental Goals, Strategies and Timelines (To be completed during evaluation discussion between Executive Director and employee):

Goal Strategies to Meet Goal Timeline Greater independent work on the Kyle will develop the monthly Start to develop enewsletter list- enewsletter. enewsletter list inside our task July 2014 and then monthly list and take the lead in suggesting stories and interviews. Greater independent work on Kyle will develop a marketing Marketing plan developed branding and marketing of the plan of the Center including July/August 2014 and then Center. timelines and deliverables. This implemented throughout year. plan should also include a plan for use of the newsletter, Prairie Rose and Dakota Nurse Connection. Kyle would then independently carry out the plan. Greater independent work on Kyle will work independently Legendary Nurse Platform and programmatic platforms. on the development of the Career Center- targeted work to legendary nurse platform and begin early fall through Winter career center with group coordination help from Patricia. Coursework to increase Kyle will select at least one Select and complete course by administrative and leadership online course that includes June 2015. skills to provide background for administrative or leadership future promotion. skills during the next year.

Annual Salary Raise Recommendation by Executive Director: 3% base and 2% performance= 5%

Executive Director Signature:

Employee Signature:

Date: 6/19/2014