MS Dynamics Solution Brief Template

Microsoft Dynamics Customer and Partner Solution Brief

Business Needs managers a better view of business data. “It’s very important that Scotts Professional is a specialty agricultural firm providing services our marketing team gets a better view of the market and knows to greens keepers, nurseries, greenhouses, and sports facilities where our resellers are, or where our competitors are,” explains around the world. Scotts was experiencing multiple issues with their Rasenberg. current customer relationship management (CRM) system, including slow performance, high costs, and difficulty in getting up- Perhaps most important of all, they were able to gain all these to-date reports quickly. In choosing a replacement, they narrowed benefits while reducing overall costs. “The total cost of ownership is the field to two solutions, then tested them with key users in all 15 lower with Microsoft Dynamics CRM than our existing system.” countries where they do business. Microsoft Dynamics® CRM Online business software won out because it was easy to use and Benefits provided the capabilities that Scotts needed most. Microsoft Dynamics CRM 2011 Online gives Scotts a flexible solution that meets their business needs. The sales and marketing Solution department has better visibility into business data and a more Scotts’ field sales are highly mobile, traveling to customer sites, flexible reporting solution, and the service department has excellent often working where no Internet connection is available. The ability visibility into customer data. Rasenberg says, “With Microsoft to take their Microsoft Dynamics CRM data offline, work with it Dynamics CRM, the customer services department has a good view easily, and then upload changes when they reconnect is extremely of the customer, so they can deliver the right products in the right important. Says Coert Rasenberg, CRM Manager at Scotts place at the right time.” Professional, “We chose Microsoft Dynamics CRM 2011 because the online and offline versions give us the same system. They have Because Scotts is a global organization, it was important to them to the same view in the car with offline as they do in the office with have a CRM solution with global reach. “Because Microsoft online.” Dynamics CRM Online supports 41 languages, our people all over the globe can fill in required information in their own language and Scotts is also implementing Microsoft Dynamics CRM 2011 Online capture customer information.” in the marketing department to give the marketing and sales

© 2011 Microsoft Corporation. All rights reserved. This solution brief is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Microsoft and Microsoft Dynamics are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks are property of their respective owners.

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