Shanghai New International Expo Centre, Shanghai, PR China s1

25-28 April 2016 Shanghai New International Expo Centre, Shanghai, PR China

For immediate release

CHINAPLAS 2016: Open Forum returns to connect designers and share innovative ideas

 Designers to brainstorm and share ideas at Design x Innovation “Open Forum”  Located at booth B41 in Hall N1, Shanghai New International Expo Centre (Pudong), from April 25-28, 2016

Shanghai, China – March 3, 2016 – The “Open Forum” is returning to Design x Innovation at CHINAPLAS from April 25-28, 2016. There, participants will meet with renowned designers and experts from industrial design, electrical and electronics, lifestyle, and mobility sectors, to gain insights and brainstorm design ideas that meet fast-changing market needs and user experience expectations.

 In the electronic and electricals sector, key speakers include Mr. Chris Lefteri, Head of Chris Lefteri Design; Mr. Owen Li, Senior Mechnical Engineer in Notebook Mechnical Engineering Development, Lenovo China; Mr. Lu Yao, Senior Color Material & Finishing Designer, Suzhou Engineering Group, Logitech Technology (Suzhou); and Mr. Jay Piao, Creative Director, Haier Open Innovation Center. Mr. Lefteri, an internationally recognized leading authority on materials and application of materials in design, will speak on the topic of “The Future & How to Get There” and highlight the future trends in consumer electronics. Mr. Piao will focus on collaborative design and share case studies of successful integration of technology and design that led to new forms of collaborative creativity.  In the mobility sector, key speakers include Mr. Simon Loasby, Design Director of the Volkswagen Group China and Mr. Yang Wenqing, General Manager of LOE DESIGN. Mr. Loasby will speak on the topic of “Creativity, Styling, Design”, and share his insights on design at Volkswagen, the importance of design and future predictions. Mr. Yang will speak on the topic of “Bicycle Design for Personal Green Commuting in City”. 25-28 April 2016 Shanghai New International Expo Centre, Shanghai, PR China

 In the lifestyle sector, key speakers include Ms. Cristina Kountiou, Professor of Fashion and Fashion Marketing Management Savannah College of Art and Design Hong Kong; Kevin Ma, Product Creative Deputy Director, Markor Home Furnishings Co.; Mr. Patrick Riley, Senior Vice President & General Manager, Greater China, Interface; and Mr. Warren Li, Technical Manager, Greater China, Interface. Ms. Kountiou will be speaking on the topic of “Thinking Outside the Box with Sustainable Design”.  In the industrial design sector, key speakers include Ms. Mo Jiao, Lecturer, College of Design and Innovation, Tongji University; and Mr. Lian Zhen, General Manager of LKK Design Co. Ltd, Shanghai, who will speak about smart product designs.

Details of forum speakers, topics, session times and registration are available at the “Design x Innovation” official event websites: http://ChinaplasOnline.com/DesignXInnovation http://www.chinaplas.basf.com

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Photo Caption: Renowned designers and experts from industrial design, electrical and electronics, lifestyle and mobility sectors will share insights and design ideas at the “Open Forum” of Design x Innovation, one of CHINAPLAS 2016’s concurrent events.

About CHINAPLAS 2016 CHINAPLAS 2016 is organized by Adsale Exhibition Services Ltd., and co-organized by China National Light Industry Council - China Plastics Processing Industry Association, China Plastics Machinery Industry Association, Messe Dusseldorf China Ltd., The Plastic Trade Association of Shanghai and Beijing Yazhan Exhibition Services Ltd. The event is also supported by various plastics and rubber associations in China and abroad. First introduced in 1983, CHINAPLAS is China's only plastics and rubber tradeshow approved by UFI (The Global Association of the Exhibition Industry). CHINAPLAS has been exclusively sponsored by the Europe's Association for Plastics and Rubber Machinery Manufacturers (EUROMAP) in China for the 27th time. CHINAPLAS is currently Asia's No.1 and world's No.2 plastics and rubber trade fair.

About BASF 25-28 April 2016 Shanghai New International Expo Centre, Shanghai, PR China

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 112,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than €70 billion in 2015. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information at www.basf.com.

For media enquiries, please contact:

Brigitta Choi Adsale Exhibition Services Ltd. Tel: +852 2516 3372 Email: [email protected]

Grey Guo Performance Materials Asia Pacific BASF South East Asia Tel: +65 6432 3684 Email: [email protected]