Western Illinois University Macomb, Illinois Overall GPA: 3.5/4.0
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Name Address Phone Number, Email
EDUCATION: Bachelor of Business in Marketing – May 2000 Western Illinois University – Macomb, Illinois – Overall GPA: 3.5/4.0
Semester Abroad Program – Macquarie University – Sydney, Australia – Fall 1999 Studied the aspects of marketing from an international perspective
PROFESSIONAL EXPERIENCE: Intern – ABC Sports Academy Sydney, Australia – Fall 1999 (A children’s sports coaching business collaborating with schools and local communities to promote a healthy lifestyle) Conducted thorough research of the company website to develop user friendly improvements in the text presentation Participated in managing promotional activities with some of Australia’s largest corporations including Optus Mobile Phones
Marketing Sales Intern - The Chi-Town Rox’s Country Estates, Illinois – May to July 1999 (One of the founding teams of The National Lacrosse League, that average 10,000 people per game) Performed market research on individuals and companies that can be sold individual and group season tickets and sold ticket packages Aided in identifying organizations where partnerships can be made to increase the awareness of the team and professional lacrosse Collaborated with the Ticket and the Community/Public relations departments on the “Charities of Choice” program Developed different promotional packages for potential sponsors that meet their goals and objective Researched different companies that potentially could sponsor the team
Marketing Research Project Assistant – The Peoria Chiefs Peoria, Illinois – January to May 1999 (The Peoria Chiefs are one of several minor league affiliate teams of Major League Baseball Chicago Cubs) Performed marketing research with three other students in the Peoria community (pop. 60,000) to determine attendance trends Created a survey into the research and methodology to be incorporated consisting of day game surveys and emails to the community Developed marketing research skills to enhance a stronger understanding of consumer behaviors Presented findings regarding consumer behavior to the General Manager of the team and created an online survey that projected a future marketing plan for The Peoria Chiefs
Sports Business Student – Sports Management Worldwide Seattle, Washington – Summer 1998 (Participated in a sports-business training program that could be taken via the Web from anywhere in the world) Classes included live audio chats with prestigious and enthusiastic instructors that taught the essential business skills sports organizations require when seeking new employees Learned advertising and strategic branding practices for professional sports teams and university properties and how successful promotions are used by sports teams and/or collegiate properties Developed a greater understanding of front office operations and positions, successful sports marketing and sales techniques, and high-tech e-marketing revenue and marketing campaigns