Western Illinois University Macomb, Illinois Overall GPA: 3.5/4.0

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Western Illinois University Macomb, Illinois Overall GPA: 3.5/4.0

Name Address Phone Number, Email

EDUCATION: Bachelor of Business in Marketing – May 2000 Western Illinois University – Macomb, Illinois – Overall GPA: 3.5/4.0

Semester Abroad Program – Macquarie University – Sydney, Australia – Fall 1999 Studied the aspects of marketing from an international perspective

PROFESSIONAL EXPERIENCE: Intern – ABC Sports Academy Sydney, Australia – Fall 1999 (A children’s sports coaching business collaborating with schools and local communities to promote a healthy lifestyle)  Conducted thorough research of the company website to develop user friendly improvements in the text presentation  Participated in managing promotional activities with some of Australia’s largest corporations including Optus Mobile Phones

Marketing Sales Intern - The Chi-Town Rox’s Country Estates, Illinois – May to July 1999 (One of the founding teams of The National Lacrosse League, that average 10,000 people per game)  Performed market research on individuals and companies that can be sold individual and group season tickets and sold ticket packages  Aided in identifying organizations where partnerships can be made to increase the awareness of the team and professional lacrosse  Collaborated with the Ticket and the Community/Public relations departments on the “Charities of Choice” program  Developed different promotional packages for potential sponsors that meet their goals and objective  Researched different companies that potentially could sponsor the team

Marketing Research Project Assistant – The Peoria Chiefs Peoria, Illinois – January to May 1999 (The Peoria Chiefs are one of several minor league affiliate teams of Major League Baseball Chicago Cubs)  Performed marketing research with three other students in the Peoria community (pop. 60,000) to determine attendance trends  Created a survey into the research and methodology to be incorporated consisting of day game surveys and emails to the community  Developed marketing research skills to enhance a stronger understanding of consumer behaviors  Presented findings regarding consumer behavior to the General Manager of the team and created an online survey that projected a future marketing plan for The Peoria Chiefs

Sports Business Student – Sports Management Worldwide Seattle, Washington – Summer 1998 (Participated in a sports-business training program that could be taken via the Web from anywhere in the world)  Classes included live audio chats with prestigious and enthusiastic instructors that taught the essential business skills sports organizations require when seeking new employees  Learned advertising and strategic branding practices for professional sports teams and university properties and how successful promotions are used by sports teams and/or collegiate properties  Developed a greater understanding of front office operations and positions, successful sports marketing and sales techniques, and high-tech e-marketing revenue and marketing campaigns

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