Cyber Recruiting
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CYBER RECRUITING K.I.S.S.—Just Copy & Paste Evaluation Approach FOR WHO: GUESTS TO WHOM: FRIENDS/FAMILY, WARM CONTACTS METHOD: EMAIL, TEXT, DIRECT MESSAGE, or PRIVATE MESSAGE
Hey____! Would you do me a favor? I’m being considered for an Internet franchise, and I’d really appreciate your help. I’m looking for people to evaluate the website, the products, the affiliate stores, the business model, and the Company before I make any final decisions. When can you give me 45 minutes to help out?
**3 rd Party Approach** (see blow): FOR WHO: NEW DISTRIBUTORS, APPRENTICE TO WHOM: FRIENDS/FAMILY, WARM CONTACTS METHOD: EMAIL, TEXT, DIRECT MESSAGE, PRIVATE MESSAGE, PHONE, IN-PERSON
Great to hear from you! I recently fell into an incredible opportunity. I’ve been helping the launch of an Internet franchise that is the fastest growing site online. I’m working with an individual who is responsible for the growth & development of new franchises. Who do you know that may be looking to make an extra $600-$1,000 a month in this economy that he/she could interview based on your recommendation?
**Referral Approach** (see below): FOR WHO: ANYONE TO WHOM: FRIENDS/FAMILY, WARM CONTACTS, BUSINESS CONTACTS METHOD: EMAIL, TEXT, DIRECT MESSAGE, PRIVATE MESSAGE, PHONE, IN-PERSON
Great to hear from you! I have an Internet franchise that is rapidly expanding, and I'm looking for a few key people to help develop and manage the growth alongside what they're presently doing. Who do you know that may be looking to make an extra $600-$1,000 a month in this economy that I could interview based on your recommendation?
Direct Approach: FOR WHO: Executive Coordinators or above TO WHOM: BUSINESS CONTACTS RATED IN TOP TEN METHOD: EMAIL, DIRECT MESSAGE, PRIVATE MESSAGE, PHONE, IN-PERSON
I have an Internet franchise that is rapidly expanding, and I'm looking for a few key people to help develop and manage the growth alongside what they're presently doing. I’ve been looking at your profile and noticed that you are well-connected, well-dressed, and seem to have some business contacts. Are you currently keeping your financial options open?
PAIN Approach: FOR WHO: ANYONE COMFORTABLE WITH ART OF PROSPECTING, VETERANS, or THOSE WITH SALES/COMMUNICATION SKILLS TO WHOM: ANYONE (Using THEIR need for a solution to set a time to share information) METHOD: EMAIL, TEXT, DIRECT MESSAGE, PRIVATE MESSAGE, PHONE, IN-PERSON
Are you serious about making a change? And would you be willing to evaluate some information that I believe will help?” NOTE: **Using the 3 rd Party or Referral Approach**: If they say, “me,” move to prospect to find WHY they are looking.
If they give a referral, ask them questions about the person as to why they may be looking.
If they ask , “Why do you ask?” “Because the person I’m working with is highly selective, and I don’t want to waste anybody’s time.” THEN SHUT UP—next person to speak LOSES!
At this point, it is either a walk-away or getting either of the above (them or a referral)
When approaching people you need to have an answer & system for: What is it? What do you do How do you do it/that?
WHEN IN DOUBT, CHANGE THE SUBJECT and have your senior partner help with a 3-way phone call, using the Bio Sheet Appointment Setter.
PRODUCT/RETAIL Approach: FOR WHO: EVERYONE TO WHOM: ANYONE (Using THEIR need for a solution to set a time to share information) METHOD: EMAIL, TEXT, DIRECT MESSAGE, PRIVATE MESSAGE, PHONE, IN-PERSON
Are you still having challenges/issues with ______? Do I have your permission to send you some information I believe may help?
The approaches are to SET AN APPOINTMENT TO SHARE INFORMATION: Show the Plan (Webinar, HBP, DVD, mATV, online or in-person flipchart) CYBER RECRUITING Phase 2
EVALUATION, DIRECT, or PAIN APPROACH: Set a time for a 3-way call or an appointment to go over everything.
REFERRAL or 3rd PARTY APPROACH: If at any point they say that they’d like to learn more personally, refer to direct approach above.
Getting a Lead--Send the following message to the Referred Lead:
I have an Internet franchise that is rapidly expanding, and I'm looking for a few key people to help develop and manage the growth alongside what they're presently doing. I was telling (original person who referred them) about what we’re looking for and they recommended I get in touch with you. Are you currently keeping your financial options open and who else do you know that may be looking to make an extra $600-$1,000 a month in this economy that I could interview based on your recommendation?
OR if your referral source wants to make the contacts, give them the 3rd Party Referral Script to send out to their network:
I recently heard about an incredible opportunity. I know an individual who is responsible for the growth & development of an Internet franchise. Are you currently looking or know anyone that may be looking to make an extra $600-$1,000 a month in this economy that he/she could interview based on your recommendation?
AT ANY POINT IF SOMEONE SAYS THEY NEED MORE INFORMATION IN ORDER TO REFER THE RIGHT PEOPLE:
We are looking to train people to become Executive Coordinators who will manage 2 sales organizations of Customer Managers. Looking for Executive Coordinators, Customer Managers, Division Specialists in various markets like: Health & Nutrition, Weight Management, Nutraceutical Reps., Cosmetics, Beauty, and Skincare, Website Sales & Marketing, Financial Services, Internet Sales, and Non-Profit Organization Program Directors, and people that may qualify or want to own their own Internet franchise.
The people we will work with will possess the following traits: Customer friendly Entreprenuerial Business-minded Good work-ethic Self-motivated Goal-oriented Coachable Independent CYBER RECRUITING Phase 3
ONCE YOU HAVE THE LEAD, SEND A MESSAGE AND SET A TIME TO GET ON THE PHONE WITH YOUR “MANAGING PARTNER” or “BUSINESS ASSOCIATE.”
THE NEXT STEP IS TO SET AN APPOINTMENT TO GO OVER THE ENTIRE BUSINESS PLAN (Flipchart face-to-face, Webinar, HBP, UBP, etc.)
If YOU are the “Managing Partner” or “Business Associate” on the phone setting the appointment, use the Bio Sheet and this script:
We’re currently expanding the fastest growing Internet Retailer and Product Brokerage Company. We have over 100 manufacturers whom we represent exclusively in Health & Wellness, Cosmetics & Skincare, Website Marketing, Eco-Friendly Cleaning, Financial Services, Non-Profit Programs, Health Professional Programs, and more. We also represent over 3,000 stores, such as Walmart, Home Depot, Victoria Secret’s, Target but are paying people cash back to shop online. We’re looking for Customer Managers, Division Specialists in our market segments, Executive Coordinators, and people that are interested in operating their own Internet franchise.
______mentioned you are (from Bio Sheet). When would you be available to get together (online and on phone if long distance)? SET APPOINTMENT TO SHOW PLAN!
*If setting an “evaluation appointment,” add this: You may or may not be personally interested in a franchise, but I’ll guarantee that you’ll love the site and the products! We’re having an overview on ______and ______would love your feedback. They speak very highly of you and know you’ll be able to at least lead us in the right direction.
IF SOMEONE WANTS TO KNOW DESCRIPTIONS AND RESPONSIBILITEIS:
Executive Coordinator
Executive Coordinators manage 2 sales teams of Customer Managers. Executive Coordinators and Customer Managers are expected to create 10-15 Preferred Customers with on-going sales and service. Executive Coordinators will be trained how to properly manage their organizations through our proven management training program.
Executive Coordinators can have an annual earning potential of greater than $75,000 with commissions on-going on a weekly basis after 18-36 months. Average workload consists of 12-20 hours per week.
Division Specialists
Division specialists must attend additional training for specialty. Current specialties include:
Health & Nutrition Store Skincare & Cosmetics Store Websites and Internet Store Financial Services & Debt-Management Health Professional Programs Certified Weight Management Coach Non-Profit Fundraising Director
Division Specialists are expected to create 10-15 preferred customers with on-going sales and service in their department, while also offering other services for increased sales and commission opportunity. Division Specialists are encouraged and trained to become Executive Coordinators, managing their own sales organizations. With this they can leverage the management system and offer all products and services.
Customer Managers
Customer Managers are expected to create 10-15 preferred customers with on-going sales and service.
Website Sales Representatives
Website Sales Reps. are expected to follow the 7-Step Process to set qualified appointments with sales support. The goal is to sell 1 website per week to small or medium-sized businesses. Those that exceed expectations may qualify for management positions.
NOTE: All Positions have the same basic requirements and recommendations, although some key positions will need to perform at a higher level, in order to increase activity and production to meet personal income goals.
UnFranchise® Owner and Executive Coordinator Requirements: Submit Form 1000, stating $200 worth of goods & services sold to consumers every 90 days. Annual renewal
Recommendations: Interview and mentor 2 new customer managers every 90-day period. Become a student of the products and services offered through on-going trainings and educational materials. Help each of your customer managers reach his/her income goals. Attend monthly training. Attend 2 out-of-state trainings per year.
Just like any new occupation or field of endeavor, there is a learning curve. This is an earn-while- you-learn type program. You will not understand everything at first, but if you are willing to go through the management system, you will be on your way to earning an extraordinary income. THE CLOSE
After Showing the Plan: Setting the Follow-up
What interested you most about what you saw: the products, the money, or both? o Ask more questions about what they liked and why—stay on THEIR subject of interest!
During the presentation, you mentioned______+ ______, what would prevent you from getting them in front of what you just saw? o These are individuals that they mentioned during the plan at the 45-year plan or Step 4: Activate.
o How might that conversation go? o Let them tell you what they would say to their friend to be sure you are comfortable with their verbage. Only tweak it if necessary.
What time do______+______work? o Give them time to answer and check your watch to see if they may be available for a phone call right now,
“Just a thought, while we are both here, you’ve got your schedule, I’ve got mine—would it make sense to call them to set a time, so we’re not playing phone tag? Then, if they start bugging you with questions, you can just hand me the phone. How does that sound?” If this does not happen, then move to suggest that you can send them an evaluation script to send to some people they trust and respect.
Use the tools/resources: Be sure to set a time to conduct Web Portal Tour if not done yet. Email the About MA document for their review Have the person start sending the Evaluation Script to their online network. Use Bio Sheet and Senior partner as soon as possible to build credibility and more process forward. FOLLOWING-UP
The Logic Behind The Close: Set the appointment with the “B Level”—their contact! Continue to repeat this process in-depth at every subsequent appointment, and don’t stop until you’ve identified the next Go Now or duplicated your actions!
Meanwhile, get EVERYONE in the process on product—they must fall in love with a BV product.
TIP: identify products with instant gratification, such as, Mochatonix, Awake, Mascara, Lip Plumper, other Motives products, L-tryptophan, etc.
While they are in the evaluation process, introduce them to the NMTSS: UnFranchise Business Presentation, Basic 5 Training, Local Seminar, etc. If there is no NMTSS presence, utilize the National Recruiting Conference Call and Home Business Presentations, AND 3-way call with Senior Partners!
Follow-up steps can be done in any order: Set appointment to show plan to at least 2 “B Level” Purchase or try at least one mA-Branded product Experience the NMTSS: UBP, B5, Local, etc. Pre-Registration Meeting
If your prospect has done the above and can’t commit, MOVE ON!
If they are stalling, plug them into the system, utilize the resources, so they can gather necessary information, but do not waste time with these individuals… NEXT!
Timing is not right, so follow-up with them in the future!”