Commonly Used Platforms Include: Facebook, Twitter, Linkedin, Instagram

One of the quickest and easiest ways to raise awareness, educate the community and promote an event is through social media. By helping spread the message in some way during COA Awareness Week, you can help people in your community better understand the challenges facing COAs and their families, and educate on how someone can help.

Through social media, you increase the likelihood of reaching children and teens directly, and letting them know they are not alone.

Commonly used platforms include: Facebook, Twitter, LinkedIn, Instagram.

Below find campaign-themed images, and a few sample posts you can use in addition to your own, original ones.

IMAGES

Facebook image Twitter image LinkedIn image (504 x 504) (400 x 400) (400 x 400)

Instagram cover image (1080 x 1080)

Twitter cover image LinkedIn cover image Facebook cover image (1500 x 421) (1292 x 440) (851 x 315)

Guidelines for Use COA Awareness Week graphics may be used for educational and informational purposes in relation to the advocacy week, and information found on www.nacoa.org.

Disclaimer Use of COA Week Awareness images does not indicate any form of endorsement or approval from NACoA.

FACEBOOK NACoA will be very active during COA Awareness Week on its Facebook page: https://www.facebook.com/NACoAUSA/?pnref=lhc Visit often for posting ideas or to share one of ours on your page. We will highlight event ideas, free materials, ways to get involved, and news about what people are doing to help children in local communities.

Sample Facebook Posts

 Join us in celebrating COA Awareness Week, February 14-20! This year's theme is "Become the star in the life of a child" because it only takes one caring adult to change the trajectory of a child's life. For more about how you can participate: www.nacoa.org  18.3 million children and teenagers need our help coping with addiction in the family every day. “Become the star in the life of child,” and make a difference by listening, by believing in the child, and by modeling healthy behaviors. COA Awareness Week, February 14-20th! www.nacoa.org  Together we can break the silence and provide a powerful voice for these 1 in 4 children and teens living in a home dealing with addiction. Become the star in the life of a child. COA Awareness Week – February 14-20th www.nacoa.org

TWITTER References to COA Awareness Week on Twitter can have a great impact on the community, especially since children and teens are more likely to use Twitter than Facebook. NACoA will follow what’s being said, and be part of YOUR conversation too. But to do so, we need to be able to find you! Use the hashtags: #COAWeek2016, #Reachout, #Caringadult, #Youarenotalone You can follow us at @NACoA_USA

Sample Tweets  It only takes one #caringadult to change the trajectory of a child's life. #Reachout #COAWeek2016 http://www.nacoa.org/coaweek_tools.html

 One in four children lives in a family with a parent addicted to drugs or alcohol. #Caringadult #COAWeek2016 http://www.nacoa.org/coaweek_tools.html

 Become the star in the life of a child! #COAWeek2016 is Feb. 14-20. #Caringadult http://www.nacoa.org/coaweek_tools.html

 Does your parent drink too much? There are safe and trustworthy adults who will listen. #Youarenotalone #COAWeek2016 http://www.nacoa.org

LINKED IN Linked In is the platform to better connect on social media with your colleagues, partners and fellow businesses in your community. Like most social media channels, the more active you are, the greater your presence and the more successful you can be when networking. An advocacy campaign is a great way to increase your presence among your business and nonprofit peers, and guide them to your website, blogs and upcoming news and events.

We’ll be providing material during the week that can be shared from our site, or you can create for the week to mount on your website for COA Awareness Week 2016 to help raise awareness for professionals who touch the lives of children.

Topics we’ll provide more material/blogs/infographics on during the week will focus on the top ten reasons Why COA Awareness Week:  One in four children lives in a family touched by addiction  Caring adults can change the course of a child’s life  Judges can take the first step to initiate dramatic change in addicts and their families  The science validates the varying levels of emotional and personal damage to developing children  Knowledge/validation of a child’s reality begins the healing process  Many people are unaware of how much alcohol is “too much”  Neighbors need to know that children nearby may live in hidden chaos caused by parental drinking  Children/teens need to know who the “safe people” are they can trust in their schools  Faith Community leaders need more education about addiction, and its impact on young members of their congregation, in order to break the silence by speaking about it and family recovery.  Aunts and uncles, aware when a sister or brother drinks too much, may need to reach out to support their own nieces/nephews.

INSTAGRAM Being the pictorial format to share messages/tones/attitudes, preferred by ‘tweeners, teenagers, and young adults, it’s a great way to reach out to today’s youth and remind them they are not alone. If you haven’t yet done so, visit our Pinterest page for options: www.pinterest.com/nacoa_usa/

Samples of images can also be found on our Facebook page.

VIDEO LINKS The following are some great videos you can share during the week on your website, or on any of your social media channels.

Claudia Black Ph.D. - Children of Denial: Growing Up with Addiction Claudia Black offers answers to family members impacted by addiction. A presentation proven to be immensely effective in breaking the denial of the addicted person https://www.youtube.com/watch?v=nl4jfYk3Axg

Growing Up in a Family That Hurts, Tian Dayton Dr Tian Dayton on the effects childhood trauma and how to address emotional post trauma stress. https://www.youtube.com/watch?v=y1e23bj3gbo&list=PL4F7214270D7AD083

7 things children of alcoholics should know, Jody Lamb https://www.youtube.com/watch?v=j_qEglrLReQ

Daddy Drinks Too Much - Al-Anon A video for Al-Anon Family Groups that contains sharings from individuals who have experienced the effects of alcoholism and school counselors who have witnessed the effects on children within their schools. https://www.youtube.com/watch?v=xL2wClm2IQw

Effects of a parent’s drinking on their children - Al-Anon interview with Jerry Moe In this recently-popular video, Jerry Moe, National Director of Children's Programs at the Betty Ford Center, discusses the effects of a parent’s, or other loved one’s, drinking on their children. He also emphasizes the importance of the non-drinking parent and how things can improve regardless of whether the drinking parent can stop the behavior. https://www.youtube.com/watch?v=HOy3Oa913pA

The Village Fog "The Village Fog" is a video by Alaska youth who feel like they're living in "a fog" when the adults of their community use and abuse alcohol and drugs. https://www.youtube.com/watch?feature=player_detailpage&v=3ig8M1Q976w

Adverse Childhood Experiences: Risk Factors for Substance Abuse and Mental Health The Adverse Childhood Experiences (ACEs) Study assess associations between childhood maltreatment and later-life health and well- being. In this video, Dr. Robert Anda, a co-Principal investigator of the study, describes the relationship of ACEs to many of the nation's worst health and social problems, including substance abuse. https://www.youtube.com/watch?v=UX7HxYeswkI