Branding of America Web-Quest Step One: Use the following links to answer the given questions. These questions should help you develop the background knowledge needed to create your visual display in step two.

“Quest” questions http://memory.loc.gov/cgi-bin/query/r?ammem/cool:@field(DOCID+@lit(lg05T000)) (click on Contents, Page viewer, and then select page 74. Scroll through the pages to see the whole article) 1. Using the previous link make a visual graphic display of the data presented. 2. Create a timeline of the innovations development. http://memory.loc.gov/cgi-bin/query/r?ammem/eaa:@field(DOCID+@lit(M0546)) 3. From the picture what claim is this advertising making about Coca-Cola? 4. What can you conclude about the economic changes from the time of this advertisement to today from this billboard? http://members.lycos.co.uk/thomassheils/secret.htm 5. What chemical component is in Coca-cola that would make this claim feasible? 6. From what natural item does this chemical component come from? http://memory.loc.gov/cgi-bin/query/r?ammem/afcwip:@field(DOCID+@lit(sla01601)) 7. From this source what insight do you gain about the role Coca-Cola played in affecting the economics of a community/nation? http://memory.loc.gov/cgi-bin/ampage? collId=amrlm&fileName=mk01page.db&recNum=3 8. Looking at the above document, who is writing the letter, what position do they hold and to whom is it being written? 9. Looking at pages 2-4 of the document below, what problem is the writer having with Coca-Cola? http://memory.loc.gov/cgi-bin/query/r?ammem/cool:@field(DOCID+@lit(mk012)) 10. Who is writing the response to the above allegations, what position do they hold and to whom is it being written? Summarize the response? http://memory.loc.gov/ammem/ccmphtml/indsthst.html 11. What kind of challenges did Coca-cola face during WWII in developing its product? http://memory.loc.gov/ammem/ccmphtml/colainvnt.html http://www2.Coca-Cola.com/heritage/cokelore.html 12. Develop your own timeline of the development of Coca-Cola. http://memory.loc.gov/ammem/ccmphtml/colatime1.html 13. Create a Venn diagram comparing and contrasting the advertising of Coca-Cola pre world war II to post World War II.

Step 2 Develop a visual display (Newsletter, Virtual poster, or Concept map) that organizes the information you found on the development of Coca-Cola. Keep the overall enduring concepts in mind as you perform this task. Remember to incorporate the intermediate (from the web-quest) visuals into your visual display.

What is the historical timeline for how Coca-cola came to be?

What obstacles were overcome in the development of Coca-cola?

Was the discovery of Coca-cola made out of necessity or serendipitously?

What steps were taken to develop the marketplace for Coca-cola?

Have there been changes in Coca-cola since its first introduction?

Have there been any changes in society as a result of the innovation? If so, how?

How do you think Coca-cola needs to be improved for the future?