Maggiano S Little Italy Classic Pastas on the House!

Maggiano’s Little Italy® Classic Pastas… On the House!

At Nonna’s house in Little Italy, guests never left hungry or empty-handed. Building on this Italian-American tradition with Maggiano’s Classic Pasta menu, guests can choose from a selection of handmade pastas and baked specialties to enjoy today in the restaurant and choose a second dish to take home to enjoy the next day at home or work, compliments of the chef.

Maggiano’s is the first restaurant of any scale to offer a deal of this magnitude. The original promotion – “Today & Tomorrow Pastas” – launched in August 2009 in response to the increasing guest need for affordable dining options in a difficult economy. The deal resonated with guests so strongly and leveraged core equities so well it was permanently added to the menu. To date, Maggiano’s has sent six million guests home with a Classic Pasta on the house.

Classic Pasta choices include guest favorites like:

 Spaghetti (Marinara or Meat Sauce)  Four-Cheese Ravioli  Spaghetti & Meatball  Baked Rigatoni Pomodoro  Bowtie Aglio  Eggplant Parmesan  Mom’s Lasagna  Fettuccine Alfredo  Taylor Street Baked Ziti

TIMELINE:

May 2009: “Today & Tomorrow Pastas” launched as a promotion in Chicago and Atlanta

June 2009: “Today & Tomorrow Pastas” expanded to Indianapolis, Ind.; Troy, Mich.; Boca Raton, Fla.; Jacksonville, Fla.; Charlotte, N.C.; Denver, Colo.; Scottsdale, Ariz.

Aug. – Nov. 2009: “Today & Tomorrow Pastas” launched as a national promotion

Aug. 2010: Classic Pastas made a permanent fixture on the menu

Aug. 2011:  Two new Classic Pastas added to offering – Bowtie Aglio and Baked Rigatoni Pomodoro  “Marco’s Meal for Two,” an extension of the Classic Pasta platform, introduced to the menu

Sept. 2012:  Brand celebrates six millionth Classic Pasta given away  Guest survey “value” rating reaches 49 percent, up from 30 percent in 2008

Oct. 2012:  Brand extends reach of generous take home offer by rallying guests to raise one million meals for Feeding America through special, month-long “Buy One, Take One, Give One” offer