The Role Will Be to Manage the Communications and Marketing Work for the Brain Tumour Charity

Job purpose The role will be to manage the communications and marketing work for The Brain Tumour Charity, including overseeing the development of communications and marketing plans, producing promotional materials for potential funders and stakeholders, producing our newsletters, appeals, annual review and publications. The Communications and Marketing Manager will deliver a programme of compelling external communications activities through print, campaigns and events in order to increase The Charity’s visibility and ensure its key messages are wide- reaching, impactful and consistent across all stakeholders. You will be extremely passionate about communications with strong copywriting, proofreading and editing skills and with a proven track record of working in communications and marketing teams. You will also have a good understanding of the printing and production principals including sourcing and purchasing materials for sale and leading on printing and production activities including materials to support our fundraisers. Key accountabilities 1. Planning, managing and delivering communication and marketing plans to support campaigns and initiatives that deliver and achieve the teams’ KPIs 2. Create communications campaign schedules and share with relevant teams – keep everyone up-to-date with progress and any issues that arise 3. Manage the production of The Brain Tumour Charity’s publications, including our quarterly newsletter - The Grey Matters, annual report, Christmas appeal, literature and research publications. 4. Organise campaign kick-off and briefing meetings with colleagues and teams 5. Maximise The Charity’s brand visibility at conferences and events through publicity and the production of relevant promotional materials. Attend conferences and events where communications support is required. 6. Provide support to regional teams to develop and implement communications and marketing plans to support events and activities. 7. Provide an advice and support service to other departments, increasing their engagement and understanding of what's needed to implement a successful campaign. 8. Spot news stories internally and develop and disseminate to staff and volunteers. 9. Oversee the production of films and videos to make sure brief, brand and key messages are in line with The Charity's vision and mission 10. Develop and manage a range of branded document templates in MS Office 11. Produce in-house materials for all teams in Word and Publisher, for example: events flyers, fundraising forms, bespoke conference flyers; ensuring these are updated and disseminated internally and online 12. Work with the design team and act as ‘brand guardian’ ensuring consistency across all internal and external communications. Provide training to staff on branding where necessary. 13. Provide support for all teams in the production of engaging and impactful Power Point presentations, providing advice and training as required. 14. Look for opportunities to increase brand awareness as well as recognise The Charity‘s work across the third sector and therefore producing compiling and inspiring applications to apply for awards, honours and prizes. 15. Regularly analyse all aspects of communications and prepare reports to present to colleagues 16. Support the Marketing Assistant with the management of all printing, direct mail and merchandise activities, stock levels, replenishment, distribution and stock wastage across the organisation 17. With the support of the Director of Marketing and Communications plan, develop and implement a portfolio of products to maximise revenue from online and offline audiences that The Charity reaches Management 18. Lead and manage the Marketing Assistant, Videographer and Video Animator 19. Report to the Director of Marketing and Communications on the activities of the communications and marketing team 20. Carry out regular performance management discussions with the direct reports and ensure all staff in the team have up to date appraisals and objectives 21. Monitor expenditure and produce regular reports for the Head of Marketing and Communications 22. Ensure cost effective use of resources

The post holder will also  Contribute to achieving the overall objectives of The Brain Tumour Charity  Recruit, manage and develop team members  Undertake any additional and ad hoc tasks as required  Participate in team meetings and other meetings as required  Provide regular verbal and written updates to the Director of Fundraising and Communications  Work within an equal opportunities framework  Comply at all times with the Charity’s Health and Safety policy  Adhere to all the Charity’s policies, procedures and working practices  Ensure all records are held in compliance with the Data Protection Act, Institute of Fundraising and The Brain Tumour Charity policies

Responsible to: Director of Marketing and Communications Responsible for: Marketing Administrator, Videographer and Video Animator Location: Farnborough, Hampshire Hours: Full time (par-time will be considered). Some out of hours work will be required Duration: 12-14 months Salary: circa £30,000

Essential Desirable Educated to degree level or equivalent CIM or CAM qualification Proven track record in a similar/complementary communication and marketing environment with transferable skills, minimum of three years Experience of experience communicating with healthcare professionals. Ability to demonstrate knowledge of a broad range of communications activities – publications, marketing, campaigns, events, etc. Proven track record of developing communications and marketing plans Experience of managing and delivering these on time and within budget direct marketing campaigns Proven experience of writing briefs both for campaigns and videos Strong project management skills, this should include experience of juggling multiple pieces of work and working to deadlines in a fast paced environment A high degree of creativity with evidence of successfully putting original ideas into practice. Ability to use data and analytics to inform business decisions

Proficient in use of Excel, PowerPoint, Publisher and Word Good knowledge of the printing and production process and the trading process Previous line management experience Ability to prioritise and work under pressure with good time management. Demonstrate substantial experience of creating and monitoring ROI, impact evaluation and budget/s Excellent relationship management skills and ability to build strong relationships with people at all levels of seniority and influence Proven experience of developing a successful brand presence across both online and offline

Excellent editing and copywriting skills with excellent attention to detail and accuracy

Experience of using a CRM system to store communications history, analyse results and produce management reports.

Creative and resourceful and able to maximise opportunities with limited budgets. Other An empathy and understanding of our mission

Willing and able to travel within the UK

Flexible attitude to work. Can adapt to changing work priorities at short notice, take on the ideas of others and adapt own way of working A team player with the willingness to work flexibly and proactively and respond to the emerging needs of the charity.