Deepa Johnson
Skype: deepa_johnson; E-mail: [email protected]; Mobile: +973 3614033
CAREER OBJECTIVE: A marketing position that will enable me to use my competencies, strong organizational skills, educational background and people management skills to ensure better ROI on the Brand communication.
Summary: Well qualified to leverage industry knowledge, skills, and experience in mid-level management with cross functional responsibilities in Retail industry and Product marketing assignments Offer a broad level perspective and results-driven approach to marketing ideas with business perspective
More than 7 years of experience in varied industries namely FMCG, Retail (across various business verticals, Real Estate & Services (Retirement Communities) handling marketing and lead generation. MBA degree from Xavier Institute of Management & Entrepreneurship, Bangalore, India.
Core Knowledge & Skill Areas:
Promotion Planning Advertising & Brand Communication Public Relations Consumer Purchase Analytics Market Mix for Launch & Positioning Digital Marketing Activities Campaign Budget Planning Promotion Analytics In-Store Communication
Professional Experience *
Covai Senior Care Constructions Pvt. Ltd., Chennai Head- Marketing & Customer Contact, February 2013- till date
* Was on a sabbatical from January 2010- January 2013 to be a stay-at-home mom for my child. Value Offering: Instrumental in re-design of website www.sereneretirement.com. Played a key role in portraying the “Concept of Retirement Communities” as one of the game-changing ideas of 2013 in key media across the country. Analysis of lead generation project wise and source wise and calculation of ROI on Marketing.
Selected Accomplishments: Successful Implementation of IVR software solution for lead generation Launch of Serene Newsletter- 60's Lifestyle as a brand connect among customers on global trends in Retirement Living Launch of customer Loyalty Program( Referral Reward system) .
Deepa Johnson 1 KHALID ALMOAYED & SONS WLL (KAS), Bahrain Group Marketing Manager, February 2009- December 2009
Value Offering: Played key role in formulating brand personality for the product brands of the corporate group. . Developed a Demographic Customer Profiling report for the management that will act a guide for future business expansions.
Selected Accomplishments: Roll-out of iMachines Website (www.i-machines.com) Launch of Vespa Scooters in Bahrain through high profile marketing events in elite social circles of Bahrain (Bahrain Fashion Week, Breast Cancer Awareness and Yacht Shows) PR Revamp for KAS group with a standardized PR calendar for Arabic and English Media in Middle East.
RELIANCE TRENDS Ltd. (Reliance Retail), Bangalore Senior Marketing Manager, March 2008- October 2008
Value Offering: Played key role in implementation of promotions with various verticals within the corporate group for various retail format stores . Streamlined the scope of the SAP platform on various combination possibilities in billing feasibility of promotion offers at POS terminals
Selected Accomplishments: Formation of SOP on promotion guidelines on the SAP promotion platform at POS terminals. Innovative trade alliances during campaigns e.g. Brand tie up with BEN10(Cartoon Network) for sale of BEN10 merchandise.
ADITYA BIRLA RETAIL LTD., Delhi Deputy Marketing Manager (5 months)
Value Offering: Played key roles in execution of marketing campaigns in the region apart from opening and operations of stores in a short span of time
HOME SOLUTIONS RETAIL Ltd.-Future Group, Bangalore Deputy Marketing Manager, January 2006-August 2007
Value Offering: Devised the annual marketing calendars for the retail formats with detailing on the budgets and campaigns. Played a key role in the nationwide launch of Ezone and Electronics Bazaar stores. Additionally certified as Internal Quality Auditor for ISO 9001-2000 by RAB-QSA International (Recognized by IRCA).
Deepa Johnson 2 Selected Accomplishments: Part of core team on creation of brand guidelines for Ezone as a retail format in Electronics. Formulation of Promotion policy for E zone and Electronics Bazaar business verticals Launch of private labels of Electronics- Koryo and Sensei across all retail business verticals.
SPENCER’S RETAIL Ltd.-RPG Group, Chennai Marketing Manager, August 2004-December 2005
Value Offering: Played a very important role in the re-branding of the company from Great Wholesale Club Ltd. to Spencer’s Retail as part of revamp of businesses under the umbrella of RPG group. Played a key role in re-branding of formats of stores under the brand Spencer’s- Spencer’s Hyper, Spencer’s Super, Spencer’s Daily.
Selected Accomplishments: Creation of Corporate Brand Identity of Spencer’s Retail and its stores: Formulation of standardized Signage Manual for various retail formats, to aid quick roll out of retail formats across multiple cities.
HINDUSTAN COCA-COLA BEVERAGES, Chennai Senior Sales Executive, May 2002 – May 2004
Accountable for territory-wise sales performance as well as to ensure proper brand awareness across the territory.
EDUCATION
Post-Graduate Diploma in Business Management (Marketing & Systems), 2002 Xavier Institute of Management & Entrepreneurship, Bangalore. India CGPA : 5.7/8.00
Bachelors in Engineering (Electronics and Telecommunication), 2000 Bharathidasan University, Tiruchirapalli, India Aggregate: 70%
PERSONAL DETAILS
Date of Birth: May 5, 1978 Marital Status: Married Nationality: Indian Passport no: J 5525880 CPR No: 780579674 (Transferable to employment visa)
Deepa Johnson 3