Skype: Deepa Johnson; E-Mail: ; Mobile: +973 3614033

Deepa Johnson

Skype: deepa_johnson; E-mail: [email protected]; Mobile: +973 3614033

CAREER OBJECTIVE: A marketing position that will enable me to use my competencies, strong organizational skills, educational background and people management skills to ensure better ROI on the Brand communication.

Summary: Well qualified to leverage industry knowledge, skills, and experience in mid-level management with cross functional responsibilities in Retail industry and Product marketing assignments Offer a broad level perspective and results-driven approach to marketing ideas with business perspective

More than 7 years of experience in varied industries namely FMCG, Retail (across various business verticals, Real Estate & Services (Retirement Communities) handling marketing and lead generation. MBA degree from Xavier Institute of Management & Entrepreneurship, Bangalore, India.

Core Knowledge & Skill Areas:

Promotion Planning Advertising & Brand Communication Public Relations Consumer Purchase Analytics Market Mix for Launch & Positioning Digital Marketing Activities Campaign Budget Planning Promotion Analytics In-Store Communication

Professional Experience *

Covai Senior Care Constructions Pvt. Ltd., Chennai Head- Marketing & Customer Contact, February 2013- till date

* Was on a sabbatical from January 2010- January 2013 to be a stay-at-home mom for my child. Value Offering: Instrumental in re-design of website www.sereneretirement.com. Played a key role in portraying the “Concept of Retirement Communities” as one of the game-changing ideas of 2013 in key media across the country. Analysis of lead generation project wise and source wise and calculation of ROI on Marketing.

Selected Accomplishments:  Successful Implementation of IVR software solution for lead generation  Launch of Serene Newsletter- 60's Lifestyle as a brand connect among customers on global trends in Retirement Living  Launch of customer Loyalty Program( Referral Reward system) .

Deepa Johnson 1 KHALID ALMOAYED & SONS WLL (KAS), Bahrain Group Marketing Manager, February 2009- December 2009

Value Offering: Played key role in formulating brand personality for the product brands of the corporate group. . Developed a Demographic Customer Profiling report for the management that will act a guide for future business expansions.

Selected Accomplishments:  Roll-out of iMachines Website (www.i-machines.com)  Launch of Vespa Scooters in Bahrain through high profile marketing events in elite social circles of Bahrain (Bahrain Fashion Week, Breast Cancer Awareness and Yacht Shows)  PR Revamp for KAS group with a standardized PR calendar for Arabic and English Media in Middle East.

RELIANCE TRENDS Ltd. (Reliance Retail), Bangalore Senior Marketing Manager, March 2008- October 2008

Value Offering: Played key role in implementation of promotions with various verticals within the corporate group for various retail format stores . Streamlined the scope of the SAP platform on various combination possibilities in billing feasibility of promotion offers at POS terminals

Selected Accomplishments:  Formation of SOP on promotion guidelines on the SAP promotion platform at POS terminals.  Innovative trade alliances during campaigns e.g. Brand tie up with BEN10(Cartoon Network) for sale of BEN10 merchandise.

ADITYA BIRLA RETAIL LTD., Delhi Deputy Marketing Manager (5 months)

Value Offering: Played key roles in execution of marketing campaigns in the region apart from opening and operations of stores in a short span of time

HOME SOLUTIONS RETAIL Ltd.-Future Group, Bangalore Deputy Marketing Manager, January 2006-August 2007

Value Offering: Devised the annual marketing calendars for the retail formats with detailing on the budgets and campaigns. Played a key role in the nationwide launch of Ezone and Electronics Bazaar stores. Additionally certified as Internal Quality Auditor for ISO 9001-2000 by RAB-QSA International (Recognized by IRCA).

Deepa Johnson 2 Selected Accomplishments:  Part of core team on creation of brand guidelines for Ezone as a retail format in Electronics.  Formulation of Promotion policy for E zone and Electronics Bazaar business verticals  Launch of private labels of Electronics- Koryo and Sensei across all retail business verticals.

SPENCER’S RETAIL Ltd.-RPG Group, Chennai Marketing Manager, August 2004-December 2005

Value Offering: Played a very important role in the re-branding of the company from Great Wholesale Club Ltd. to Spencer’s Retail as part of revamp of businesses under the umbrella of RPG group. Played a key role in re-branding of formats of stores under the brand Spencer’s- Spencer’s Hyper, Spencer’s Super, Spencer’s Daily.

Selected Accomplishments:  Creation of Corporate Brand Identity of Spencer’s Retail and its stores:  Formulation of standardized Signage Manual for various retail formats, to aid quick roll out of retail formats across multiple cities.

HINDUSTAN COCA-COLA BEVERAGES, Chennai Senior Sales Executive, May 2002 – May 2004

Accountable for territory-wise sales performance as well as to ensure proper brand awareness across the territory.

EDUCATION

Post-Graduate Diploma in Business Management (Marketing & Systems), 2002 Xavier Institute of Management & Entrepreneurship, Bangalore. India CGPA : 5.7/8.00

Bachelors in Engineering (Electronics and Telecommunication), 2000 Bharathidasan University, Tiruchirapalli, India Aggregate: 70%

PERSONAL DETAILS

Date of Birth: May 5, 1978 Marital Status: Married Nationality: Indian Passport no: J 5525880 CPR No: 780579674 (Transferable to employment visa)

Deepa Johnson 3