Pounds Labs Launches New Web Site

FOR IMMEDIATE RELEASE:

CONTACT: Raquel Bowles Marketing & Sales Manager Pounds Photographic Labs [email protected] 810-444-4929

Pounds Labs Launches New Web Site Professional Photographers to Benefit from New Initiatives

Austin, TX, May 1, 2009

Pounds Labs (www.poundslabs.com) announces the launch of their new web site and the completion of a three-phase plan to reposition the company in the digital imaging lab industry.

“Pounds Labs is experiencing a renaissance in how we provide resources to professional photographers. Our new web site is poised to create new opportunities for our customers to succeed and prosper,” says Marketing and Sales Manager, Raquel Bowles.

To increase awareness about modernization at Pounds, the management began to roll out a rebranding strategy in early 2009. Bowles spearheaded a new corporate identity campaign with an updated logo and tagline: “Pounds Labs – More Than a Print,” to reflect the recent expansion of products and services offered by the lab. The Pounds Community initiative was developed to cultivate peer-to-peer support and involve customers in the ongoing process of innovation at Pounds. A Pounds Community Newsletter, Blog, Speaker Bureau, Facebook page and Twitter site are all part of this initiative. Now, the launch of the new Pounds Labs web site brings these elements together with an interactive home page and “smart” navigation; a comprehensive, online product catalog; and Community-sponsored activities.

“We know professional photographers have many choices when it comes to choosing a lab. We invite them to explore all the ways Pounds can partner with them to turn image capture into the creative life they envision. Our entire team of digital experts is dedicated to helping our customers keep up with current and future trends and technology in this exciting, yet challenging industry,” says Bowles.

About Pounds Labs Pounds Labs, Inc. as founded in Austin, Texas, in 1976 by Danny Pounds. Through acquisitions and investments in technology, Pounds has become a modern, digital photography and press lab. With locations in Austin, Dallas, and Ft. Worth, and a team of more than 100 digital experts, Pounds provides professional photographers with top-quality products, time-saving workflow solutions, and outstanding customer service.

Additional information about Pounds Labs is available at www.poundslabs.com