Creating Your Company Logo

Name:______Assignment #: ______Date:______Period: ______Creating Your Company Logo Incorporating Graphic Design Principles Balance The act of comparing or estimating two things, one against the other, and the contrast between: • ______space (white space) and ______space • Text and ______• ______, no colors, and different colors

______(or formal balance) is achieved when all of the elements on the page are of equal ______and are placed symmetrically on the page. If a line were drawn through the exact center, it would divide the design elements in half. ______(or informal balance) may be achieved when the value, size, and location of unequal elements on a page are moved to become ______. Unity The correct balance of composition or color that produces a ______effect The focus of the message Emphasis To express with particular ______or force Lines Lines can be ______or curved. Lines can indicate ______or direction.

Color and Contrast ______is another word for color. Using color can enhance or______. Color wheels help determine which colors are in greatest ______.

Color Wheels ______colors are colors that are ______on the color wheel.

______colors are colors ______each other on the color wheel.

A______color scheme uses colors that are ______around the color wheel.

Triadic color scheme offers strong visual contrast while retaining harmony and color richness. Use of Color Think about color psychology as you create your logo. Many colors are associated with specifics feelings. Our reaction to color is almost instantaneous and has a profound impact on the choices we make everyday.

Common Color Associations Black → Power, Authority, “Bad Guy” White → ______, Innocence Red → Attention, Fast, Love Blue → Peace, ______(most popular color) Green → Nature, Wealth, Relaxation Yellow → ______, Attracts Attention (can have negative impact if it is not used selectively) Purple → ______, Luxury, Sophistication Brown → Solid, Reliable, ______Summary The basis of good graphic design is ______, including balance, unity, contrast, emphasis, line, and color. Clearly identify ______you are trying to accomplish and use ______to convey your message. Your logo should: • be ______(but powerful) • accurately represent the ______of the business • convey an instant message • be ______Using Graphics in Microsoft Word Microsoft Word is not the best software to use for creating graphic design but because it is what we have access to, we will be exploring the tools available to use in creating your logo. After a quick overview, you will be asked to demonstrate your ability to do the following: • Insert a text box • Insert an auto shape • Change the color and style of the line • Change the color of the fill • Add another auto shape • Demonstrate layering by showing how to move one to the front. • Add text to one of your auto shapes • Group the two shapes together as one Assignment Now it is your turn! First, see the teacher to demonstrate your understanding of simple MS Word use of graphics.

Next, you will create a logo and tagline for your product. Your first step is to brainstorm, sketch out some options and obtain feedback from others. Good luck!