Writing a Problem Statement Worksheet

Writing a Problem Statement Worksheet Complete each section of the chart below. Refer back to the section guidelines and completed sample worksheet above as needed.

Original problem or  Lack of technology and social media incorporation into small business hinders customer growth and marketing focus. focusing question

Stakeholders who are most  Business owners  Non-traditional customers affected by the problem  Loss of new client retention Impact to stakeholders  Loss of revenue  Longer customer service interactions, fewer available appointments  Workforce and personnel skills issue. Without training on social Type of problem media and technology usage, revenue will falter and new clients will go elsewhere for assistance

 Employees not trained on technology or social media Suspected cause(s) of the  Business owners not aware of media usage benefits problem  Fear of change leads to stagnancy  Increase in salary with risk of not acquiring additional revenue Goal for improvement and  Increase newly acquired customers by 30%. Maintain services and awareness year round, accruing business annually instead of during long-term impact peak season.  Increase training for owners and staff Proposal for addressing the  Assign system administrator for updating sites, marketing, and problem tracking trends Social media and technology usage in a small business is needed to thrive and become successful. Fear of the unknown and not wanting to take the time and money to invest in learning something new has hindered customer acquisition and potential revenue increases. The business needs to invest in the tools needed to evolve with the times Final problem statement and utilize the internet to capture and advertise to new clientele. The investment can yield long term results and keep the company’s presence on the forefront. With these tools in place, we can increase new customers by 30% annually and continue to keep tax services on the forefront year round.