Google 101 Be Found

Employee Manual for [Type Company Name] [Type the year]

Google 101—Be Found

EFFECTIVE DATE: 4/13/2010

REVISION DATE:

Purpose

To enable the FA and team to claim your free Google® Places listing. Click here to get started. Not having a free Google Places listing is telling people who are trying to find you: I don’t have a business card. I work out of my house. Go away.

Revision History

[Text]

Policy For nothing, as in free, zilch, nada, zippo, you can have a free Google Places listing. I spot checked five BGM clients. I had trouble even finding one. Three had no Google Place listing. One out of five had a listing. It was minimal. Hey!! One reason you don’t get more referrals is people cannot find you. Scenario #1: Your client, Velda Oldebucks, tells her friend, Mable Doowapper, “You should call Jim Sellers.” She even gives Mable your phone number. What happens next? Mable goes home and Googles, “Jim Sellers, Reliable Securities” and finds one static web page and a three-year old complaint, long resolved. She picks up the phone, pauses, and puts it down. Scenario #2: Velda says, “Call Tom Mullooly.” Mable Googles “Mullooly Asset Management.” After seeing nothing but Mullooly Asset Management on the first four pages, she picks up the phone and calls. (By the way, Tom Mullooly is the best I know in Gorilla Land at being found and driving traffic to his website. From the people that found him last year on the web, he opened 60 new client relationships.)

So what are you going to do? Be found? Tell your referrals, “Go away”?

© 2010 by Bill Good Marketing, Inc. Confidential DO NOT SHOW TO CLIENTS. Licensees of the Bill 1 Good Marketing System may revise this policy to suit local and broker/dealer requirements. Employee Manual for [Type Company Name] [Type the year]

You need to claim you free Google listing. Naturally, consult your Compliance regulations. From what I know, there does not seem to be anything against it. If you want to see what can be done with a Google listing, go to maps.google.com. Search for “Kelty Estate.” It’s a property my wife and I own in Oregon Wine Country. We can be found!!! We’ve got pictures and testimonials. A word of caution: anything you make up is CASE SENSITIVE.