For Immediate Release s454

FOR IMMEDIATE RELEASE

Cafe Essentials Launches two new flavors Matcha Mint Chip and Cookies & Cream

Fullerton, CA, April 2013—Cafe Essentials®, announces the launch of two new flavors Matcha Mint Chip and Cookies & Cream. These new flavors will add exciting new dimension to the already popular flavors of Cafe Essentials, specializing in NO artificial ingredients.

Matcha Mint Chip is the classic mint chip ice cream restated into a refreshingly delicious combination of cool mint with Guittard milk chocolate bits and a touch of matcha green tea. No artificial colors here. When made hot this ultra-creamy rich beverage leaves a wonderful surprise at the bottom of the cup, lots of melted chocolate. Cafe Essentials Matcha Mint Chip can be served hot or blended.

Cafe Essentials Cookies & Cream is the way it should taste. Keebler chocolate cookies blended into the rich vanilla ice cream base delivers the ultimate Cookies & Cream frozen beverage. This versatile beverage can be made as a stand-alone treat or mixed with other products such as espresso to provide specialty recipes customers will love.

Cafe Essentials line delivers taste profiles that consumers are looking for. From cocoa, chai, mocha, vanilla & base flavors, it’s the most versatile product on the market and the most cost effective. Cafe Essentials products contain no artificial colors, flavors or sweeteners, no hydrogenated oils, less fat, less sugar, is gluten free and has strong, distinct, authentic taste profiles.

Cafe Essentials is a gourmet specialty beverage line manufactured by the award-winning Dr. Smoothie Brands, a full line healthy beverage company manufacturing 100% Crushed® whole fruit smoothie purees, coffee house style specialty beverages as well as whole food and vegan nutrition bars, Smoothie-Ceuticals® nutritional supplements, Amino Repair® and Fresh Face® collagen.

For additional information on Cafe Essentials or any of Dr. Smoothie Brands’ fine products please call Ron Garrett, Marketing & Creative Director at 714-449-9787 x 133 or online www.cafeessentials.com or www.drsmoothiebrands.com. # # #