Ministry of Education and Science of Ukraine s2

MINISTRY OF EDUCATION AND SCIENCE OF UKRAINE TARAS SHEVCHENKO NATIONAL UNIVERSITY OF KYIV INSTITUTE OF INTERNATIONAL RELATIONS

PROGRAMME OF ENTRANCE EXAMINATIONS FOR the “Master” education level,

“INTERNATIONAL MANAGEMENT AND MARKETING” education programme

Recommended by the Department of International Business 24.01.2017, protocol #7 Kyiv 2017 PROGRAMME of entrance examinations for training according to the “Master” education level, “INTERNATIONAL MANAGEMENT AND MARKETING” education programme

The programme of entrance examinations for training according to the “Master” education and qualification level, “International Business” specialty, is elaborated on the basis of the Law of Ukraine “On Higher Education”, Law of Ukraine “On Education”, “Terms of Admission to Higher Education Institutions of Ukraine” approved by the Ministry of Education and Science of Ukraine. Applicants must have solid modern knowledge on basic subjects taught at the “International Relations” field of study according to “International Business” programme: Introduction to “International Business” Specialty, International Business, Management and Marketing, Management of Foreign Economic Activity, Pricing in the World Commodity Markets, International Accounting Standards, International Logistics, Marketing Researches and Information Analysis, Insurance in International Business, State of the World Commodity Markets, Calculations and Payments in International Business. Based on the above disciplines the Department prepared and approved questions for examination. 1. Types of market competition. 2. Asymmetric information and practice of asymmetric decision-making in international business. 3. International commerce terms. Incoterms 2010. 4. Theories of cross-cultural management. 5. Benchmarking as a function of marketing research. 6. Business plan of a company: essence, structure and description of major parts. 7. Behavioral theories in management . 8. Branding as a basis of business and an effective technology of gaining and retaining of customers. 9. Types of foreign economic activity, their classification. 10.Types and forms of international business. 11.Globalization as a factor of international business development. 12.Diplomatic support for Ukrainian business in international markets. 13.Exploration of a company’s strategic competitive position in the global market. 14.T. Veblen’s dichotomy between industry and business.

2 15.Documentation accompanying the implementation of a foreign trade agreement. 16.Research and analysis of marketing environment and market conditions. 17.Ecological conceptions of international business. 18.International tourism as a form of business. 19.E-commerce as a form of international business. 20.Product life cycle in a company’s marketing activity. 21.Competition strategies in international business. 22.Mergers and acquisitions in international business. 23.International lease operations and types of international lease. 24.Integrated marketing communications, their essence and types. 25.Classification of major types of international business. 26.Marketing mix and marketing management in business system. 27.Concentration and centralization of capital: essence, modern forms and influence on international business. Transnationalization of business. 28.F.H. Knight’s conception of risk, uncertainty and profit. 29.Credit risks in international business (Z-score model, Altman model). 30.Logistics, its types and major principles of construction and operation of logistics systems. 31.Marketing tools intensifying a company’s foreign trade activity. 32.Marketing strategies of penetration into foreign markets. 33.Marketing strategies and segmentation of the global market. 34.Boston Consulting Group matrix as a method for estimation of a company’s market position. 35.Methods of marketing research. 36.Mechanism and instruments of currency regulation. 37.Mechanism, structure and instruments of foreign trade regulation. 38.Cooperation in international production and sales. 39.International investment activity as a form of business. 40.International practice of the use of discounts and premiums to the prices of goods planned to be exported. 41.International business as an institutional and functional system. 42.International engineering and types of engineering services. 43.International integration process and its impact on international business. 44.International exhibitions and fairs as a form of business. 45.International competitive advantages of Ukraine. 46.International commodity auctions: practice of conducting and organizational forms. 47.International commodity exchanges: content of trade and technology of conducting operations. 48.International auctions: classification and conduction. 49.M. Porter’s competition model. 50.National, regional and global strategies of a company. 51.Neoclassical revivification and modern monetarism theories. 52.Operational risks in international business (Basel II-III). 53.Organizational forms of international business in the context of globalization.

3 54.Organizational forms of international industrial and technological cooperation. 55.Organization of international marketing research. 56.Organization and conduction of business negotiations. 57.Major types of risks in a company’s foreign trade activity. 58.Peculiarities of conducting international advertising campaigns nowadays. 59.Offshore transactions in international trade. Essence of the concept of “tax haven”. 60.Evaluation of a company’s economic portfolio using the matrix analysis. 61.Evaluation of competitiveness of goods planned to be exported. 62.Publicity and public relations in a company’s communication policy. 63.Advantages and problems of Ukraine’s membership in the WTO. 64.Preparation and signing of a license agreement of purchase or sale of intellectual property. 65.Entrepreneurial activity and entrepreneurial income in the works of J. Thunen and R. Cantillon. 66.Beta coefficient as a measure of systematic risk in CAPM model. 67.Concept of national, corporate and organizational culture in international business. 68.Taxation procedure in countries that are major economic partners of Ukraine (on the example of the EU). 69.Principles and methods of international economic information research. 70.Principles of formation and types of international corporations’ organizational structures. 71.Motives and forms of the Ukrainian companies’ entrance into foreign markets. 72.Issues of fight against corruption and money laundering in international business. The role of the FATF. 73.International business issues in works of Nobel Prize winners of 2010-2015. 74.Issues of the common currency area in R. Mundell’s works. 75.Procedure and technology of preparing and conducting of an international trade agreement in conditions of direct relations between contracting parties. 76.National and supranational levels of regulation of foreign trade activity. 77.Regulation theories of international business development. 78.The role of consulting in business management. 79.Segmentation and positioning in the market of goods and services. 80.International business environment: essence, structure and monitoring. 81.Marketing information system in international business. 82.System of HR management of a company. 83.Socialization of business. F. Fukuyama’s social capital. 84.Formation and development of new forms of international business in the context of globalization. 85.Strategies of penetration into foreign markets. 86.Strategic management as a process, its structure and content of major elements. 87.Cargo insurance in international business (clauses of the London insurance market). 88.Structure of an international sales contract. 89.Public and the international division of labour as a basis of international business formation.

4 90.Quantitative and qualitative SWOT analysis in marketing. 91.A system of indices of financial analysis of investment projects. 92.Essence of leasing and mechanism of its use in international commercial practice. 93.Classification of international countertrade agreements. 94.Insurance of financial risks in foreign trade activity. 95.International trade theories: essence and genesis. P. Krugman’s international trade model. 96.Theory of rational expectations as a modern macroeconomic theory. 97.R. Coase’s transaction cost theory. 98.Ukraine’s participation in the processes of international economic integration. 99.Factors of Ukrainian market appeal for foreign companies. 100. Forms of international payments (LC, cash collection etc) 101. Formation of national image of a product on the foreign market. 102. Franchising of goods and services. 103. Description of customs regimes in Ukraine and the practice of their application. 104. Objectives, structure and content of international quality standards. 105. Foreign contracts’ prices. 106. Pricing policy and pricing factors in domestic and foreign markets. 107. Economic aspects of the Ukraine-EU Association Agreement.