MIT Bachelors of Science, Mathematics, 2000

Russell Miller Dallas,TX (open to relocation) cell: (214) 335-0780 [email protected]

Academic Background MIT – Bachelors of Science, Mathematics, 2000 o Research Internship, Media Lab Texas A&M – MBA in 2005 - E-commerce specialty

Summary Manager with 6+ years of experience in Web marketing & product management

Specialties: Online Marketing, PR & Branding, SEM, SEO, Web 2.0, Managing Teams, Search Analytics (Google, Quantcast, etc.)

Experience

SEM Consultant 2009-Current, North Dallas Chiropractic Marketing – Dallas, TX Marketing company serving 40 Chiropractors offices nationwide.  Manage each office’s SEO/SEM strategy. ~$200k / year total advertising budget.  Keyword, Bidding, and Ad copy optimization for Google & Yahoo, Google Maps integration, and Social Media Optimization w/ Twitter. Analyze websites to optimize conversion.

Director of Product Management 2008-2009, Crowdgather – Los Angeles, CA Social Networking Startup – 30,000+ message boards including Wiispace.com and Clubscion.com  Developed go-to-market brand strategy, defined key market segments.  Developed new advertising products focused around user generated content  SEO/SEM. A/B testing, ad placement research.  Managed relationships with Google, Tribal Fusion, and other networks.  Analyzed data traffic and revenue data to optimize ROI across 70+ sites and multiple ad networks.  Negotiated contract and pricing with The Rubicon Project for online advertising.

Product Manager 2006-2008, Online Resources – Los Angeles, CA Internet Banking & Bill Payment Software. 500+ people. Nasdaq: ORCC

 Product manager for the Retail Banking, Lending, and Account Opening products. Reported to the Director of Product Management. Guided 20 person dev team through release of Command Retail Banking Product.  Defined product roadmap and brand strategy.

Independent Web Projects Dallas TX 2000 - 2005  SEM – Extensive experience. Managed 1,000 keywords. 20+ campaigns with multiple geographic and demographic targets. 15% conversion rate, 22 cent conversion cost  Hired & Managed Offshore Teams to build complex, data-driven websites. Created copy for main pages. (Database for eBay sales, Address Book application, others)