Cambridge Technicals Level 3 in Digital Media Proposals Lesson Element

Lesson Element

Unit 3: Create a media product

Proposals

Instructions and answers for tutors

These instructions cover the learner activity section which can be found on page 4. This lesson element supports Cambridge Technicals Level 3 in Digital Media.

When distributing the activity section to the learners either as a printed copy or as a Word file you will need to remove the tutor instructions section.

The activity Proposals are important pre-production documents that influence the production and post- production stages of a media product. Before learners decide on what they want to produce they need to plan the purpose, form and genre of the media product, content, target audience, distribution and marketing as part of a proposal.

This lesson element supports learners in identifying and evaluating the features of a proposal using existing examples. This is further developed by the learners demonstrating their knowledge by producing a proposal for a new film based on the intro to a synopsis.

Suggested timings Activity 1

 Features of a proposal (1 hour)

Activity 2

 Writing a proposal (1 hour)

ABC – This activity offers an opportunity for English skills development.

Version 1 1 Copyright © OCR 2015 Activity 1: Features of a proposal The tutor could introduce the purpose of a proposal and why they are used in the media industries. This could be in the form of a starter task or class discussion. Typical purposes would include creating a proposal as part of a pitch to a client to secure funding.

In order for learners to write their own proposal as part of Activity 2, they need to be able to know the features included in proposals that are made for different media products. For example, the format of a proposal may also include a treatment (e.g. proposals for audio and audio visual products) or a specification (e.g. proposals for print based and graphics products).

Before undertaking the activity, learners will need to see examples of different proposals. Internet sources may prove useful for tutors to find examples of different proposals to show learners. http://www.wheresthedrama.com/thetreatment.htm has examples of treatments for different existing TV dramas that could be used as part of a proposal.

For Activity 1, learners are required to identify and evaluate the features included in a proposal for a TV drama and why they are included.

Learners will require:

 2 examples of proposals.

Activity 1 requires the learners to:

1. Identify the common features/ headings included in a proposal

2. Explain why the features are important as part of a new proposal to a client

3. Justify other features to be included as part of a new proposal to a client.

For Activity 1, learners will use the treatment examples to make notes on the features that are included.

The tutor should check that learners are able to identify and justify why the features of the proposals are included.

Learners could use written notes to evidence their understanding.

1. The common features included in a proposal are: title, log line, synopsis for each act, character names and description.

2. These features are important as it depicts the narrative and characters involved for a future script. Persuades a client to back a media product that they may be funding.

3. Other features to include as part of a proposal should include: target audience, intended purpose, style and genre, personnel, milestones and launch date, distribution and marketing, BBFC certification ( for film), scheduling/ broadcast times (TV based media product).

Activity 2: Writing a proposal In Activity 2, learners will use their learning from Activity 1 to write a proposal for a new film based on the following information as the introduction to a log line:

A group of teenagers are on a road trip to a festival. They are almost there when….

Learners can use Microsoft Word to write up the proposal.

Tutors should make sure that the features of a proposal identified as part of Activity 1 are included in the learner’s proposal for this task. Learners may find it beneficial to produce the treatment section first and then add the additional features identified in Activity 1.

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Unit 3: Create a media product

Learner Activity

Proposals Proposals are used in the media industry to summarise and present new ideas for a media product to a client.

Your task is to:

1. Investigate the different features of a proposal and why they are included

2. Write a proposal for a new film

Activity 1: Features of a proposal In order for you to write your own proposal as part of Activity 2, you need to be able to know the features included in proposals that are made for different media products. For example, the format of a proposal may also include a treatment (e.g. proposals for audio and audio visual products) or a specification (e.g. proposals for print based and graphics products).

Using the examples of treatments provided.

Answer the following questions:

1. What are the main features of the treatment(s) that you have looked at?

3. Based on the purpose of a proposal, apart from including a treatment, what other information should be included in a proposal?

A group of teenagers are on a road trip to a festival. They are almost there when….

Your proposal must include the features that you learned and identified in Activity 1

You can use Microsoft Word to write the proposal.