Audio and Video Cassette Programs

Print and mail this form with payment as indicated on the coupon at the bottom of this page.

Audio Cassettes (800 series)

804 Sixteen Secrets of Successful Small Business Promotion How to use low-cost/no-cost advertising, marketing, sales promotion, and public relations techniques to build your business.

Single cassette $15

806 How to Write Copy That Sells Marketing expert Bob Serling interviews Bob Bly on how to write compelling, hard-hitting copy that excites your prospects and moves them to buy.

Single cassette $15

812 The Motivating Sequence A proven 5-step formula for persuasive writing.

Single cassette $15

813 Secrets of Successful Lead Generation How to write sales letters, self-mailers, ads, and other marketing communications that generate high volumes of qualified sales leads.

Single cassette $15

814 Selling Your Services in a Soft Economy How to successfully sell and market your professional, trade, or technical services in a recession or soft economy.

Six cassettes $59

816 What’s Working in Direct Mail Today Case studies highlighting techniques you can use to dramatically increase your direct mail response rates.

Single cassette $15

817 Six Secrets of Newsletter DM Packages That Work How to write successful direct mail packages selling subscription newsletters.

Single cassette $15 $15 820 Maximizing Personal Productivity Time management techniques and personal productivity tips that can help you get more done in less time.

Single cassette $15

821 Selling Information Products in the Internet Age How to market newsletters, books, special reports, CD-ROMs, databases, subscription Web sites, and other information products that compete with free information on the Web.

Single cassette $15

823 Internet Direct Mail How to conduct an effective e-mail marketing campaign. Covers lists, copy, graphics, transmission, and response measurement and tracking.

Single cassette $15

826 How to Get Out of a Slump Learn how to rapidly reverse negative circumstances, break out of your slump, and restore yourself to a happy and productive life within 6 weeks.

Single cassette $15

827 Become an Instant Guru How to become a recognized authority in your field in 60 days or less.

Single cassette $15

829 "The Advertising Show"

An interview with Bob on The Advertising Show, a Houston radio program, on how to make your advertising more effective.

Single cassette $15

830 How to Make Your Newsletter Indispensable

12 tips for adding value to your publication so that YOUR newsletter is the one your prospects buy.

Single cassette $15

831 The World's Best-Kept Copywriting Secrets

Write more powerful, persuasive copy using the FAB Pyramid, the Motivating Sequence, the BDF formula, the secret of the 4 U's, and more.

Single cassette $15

832 How I Run My Copywriting Business

Two interviews with Bob Bly about how he runs his consultation business and his approach to copywriting..

Single cassette $15

833 Software Direct Mail

10 steps to creating a successful software direct mail package or campaign

Single cassette $15

Videos

901 How to Get Your Nonfiction Book Published How to write a nonfiction book and sell it to a major New York publishing house for an advance of $10,000 to $50,000 or more.

60-minute video, VHS format $29

Clip this coupon and mail it with your payment. (You may photocopy it, if you wish)

Items you wish to order (indicate item #'s): ______Name______Phone #______Address______City______State______Zip______

Enclose money order, cash, or check (payable to "Bob Bly") for appropriate amount. NJ residents add 6% sales tax. Canadian residents add $2 (U.S. dollars) per order. 30-day money-back guarantee on all books and cassettes. All items shipped UPS ground. Please allow 1-2 weeks for delivery MAIL TO: Bob Bly, 22 E. Quackenbush Avenue, Dumont, NJ 07628