The Vincennes Area Market

The Vincennes Area Market Media Description – Summer 2013

The Vincennes Area Market is a self contained retail, wholesale, industrial, medical, and educational market consisting primarily of Knox and Daviess counties in Indiana and Lawrence County, Illinois. Some portions of Dubois, Pike, Daviess, Sullivan, Greene, Wabash, and Martin counties are also tied to the market. While most of the market is in the Terre Haute, IN DMA, some of it is in the Evansville, IN DMA. Both Metros are over fifty miles away from Vincennes – the largest community in the Vincennes Market which according to Eastlan has a population of 127,800. The primary industry is agriculture, with grain and truck farming leading the way. Livestock production (especially poultry) and processing and oil and natural gas production are growing. Satellite auto parts plants in the Vincennes Market serve the large Toyota assembly plant in Princeton Indiana. Medical services (there are 111 Medical Doctors and a regional medical center are located in Vincennes) and education (Vincennes University) round out the major job providers.

The majority of television viewing is done to the two VHF stations in Terre Haute, with Evansville broadcast television still very strong though. The market has one of the highest penetrations of satellite television viewers (the Terre Haute DMA was 5th in the nation in one recent year) in the country so cable television may not be a cost effective advertising choice. Vincennes proper has two cable television suppliers – one sells advertising and one does not. Satellite viewers do not get any Evansville television stations and cable viewers in Lawrence, Knox, and Daviess Counties get both Evansville and Terre Haute television stations.

Very little “outside” audio media has much impact on the advertising in the market because both the Terre Haute and Evansville signals have trouble blanketing the market and because the market is pretty well served by local media.

Print Outlets Lawrenceville Daily Record (Mon-Fri) Vincennes Sun Commercial (Tue-Sun) Washington Times Herald (Tue-Sat) TOC Direct (Full Coverage Marriage Mail – owned by TOC) Metro Newspapers have negligible impact in the market…. Radio Outlets

WAOV-AM 1450 and 93.9 and 97.1 FM Vincennes – A TOC STATION News/Talk/Sports – 24 hours daily Format: includes long running local morning talk program (Knox County Today), Mike and Mike in the Morning, Rush Limbaugh, Sean Hannity, and ESPN Radio. Audience: 78% in Knox County. The rest in Lawrence, Daviess & Martin. The addition of new FM transmitters in Bruceville and Petersburg within the last few months have allowed more people access to the station, but rating information has not been available since that expansion of service. Web Site: WAOVam.com.

WZDM- 92.1 FM also WZDM.com Vincennes-Also on Newwave Cable A TOC STATION Personality – 24 hours daily Format: includes the longest running morning team in the market (24 years), local announcers and lots of promotions. Also carries more local newscasts and weather reports than any other radio station in the market, Colts, IU Sports, and the exclusive broadcaster of Vincennes Lincoln High School. Audience: 74% in Knox County. Average circulation in Knox County 26% of 12+ audience. 49% of the WZDM Audience lives in Households with incomes above $75,000.00 yearly. Almost 72% of the WZDM Audience lives in Households with children. 80% of the WZDM audience is women making it a very strong “Sales” station. Web Site: WZDM.com.

WUZR- 105.7 FM Bicknell/Vincennes – Also WUZR.com A TOC STATION Hot Country with Bob and Tom – 24 hours daily Format: both Bob and Tom and Hot Country are “no competition” formats in the market – neither Terre Haute’s or Evansville’s Bob and Tom affiliates even reach the market. Also is the exclusive home of High School sports and broadcasts Sprint Cup NASCAR races. Audience: 59% Knox County. 40% women/60% men. 82% under 50 years old. Web Site: WUZR.com.

WWBL-FM 106.5 Washington – Also on WWBL.com – A TOC STATION Personality Country – 24 hours daily Format: Adult formatted with strong service elements including a large farm base. Strong personalities that have been in the market and on the station for many years. Largest coverage area and most power of any radio station in the market. Audience: WWBL is the Regional Radio station in the area between the Terre Haute and Evansville Metro markets. The station reaches 25% of all persons 12+ in Lawrence, Knox, Daviess, Martin, Dubois, and Pike Counties. The most of any radio station. County numbers range as high as 48% in Daviess and 60.3% in Martin Counties. Knox County: 16.4%, Pike County: 35.8%. Web Site: WWBL.com.

WBTO-FM 102.3 Petersburg/Jasper A TOC STATION Classic Rock and Bob and Tom in the Morning. The station has a loyal local and regional following of (mostly) working men and women and is the TOC station that makes the most sales in Dubois County – a strong retail area. WBTO also has a large percentage of its coverage area outside the Vincennes Area Market into the Evansville area – but not the Evansville Metro. WBTOfm.com.

WAKO-AM-FM Lawrenceville Simulcast – 6 am – Midnight operating hours (Illinois Time) Format: Local Lawrence County programming with a broad mix of music. Chicago Cubs Baseball and Illinois oriented sports and farm programming. Audience Figures combined because of simulcast: About 83% of the stations’ audience is in Lawrence County, Illinois. A number of Knox County stations reach similar numbers of Lawrence County residents, but the Lawrence County stations have very little impact in Knox County. WAKO reaches only about 2.5% of Knox County’s (the Vincennes County) population.

WFML-FM Vincennes Format: Classic Rock – aims at the under 25 crowd with a limited play list, local morning one, few service elements and is owned by Vincennes University. Audience: 50/50 male/female split – currently going “harder” since ratings came out. Must not have done very well - again.

WAMW-AM Washington Country and Liberal Talk programming – Satellite Fed – 250 watt “daytimer” with Sunrise to Sunset hours only with a small FM translator. Audience: unknown – does not show in any ratings.

WAMW-FM Washington Format: Classic Hits also carries Cincinnati Reds Baseball, Washington High School Sports. Audience: Reaches 30% of Daviess County and 1.7% of Knox County. The Robinson, Il Market Media Description – Summer 2013

TOC’s Robinson, IL Market is mainly one county in Eastern Illinois. Oil Refining (Marathon) and Oil Production and Hershey candy production make up the manufacturing base while Agriculture remains king. Much of the large retail shopping is done in Vincennes – about 35 miles away.

Robinson is in the Terre Haute DMA. The local newspaper and its website are extremely weak. The local cable company does not sell local advertising. TOC has the only stations in the county.

Print Outlets Robinson Daily News (Mon-Fri) Metro Newspapers have negligible impact in the market….

WTYE-AM 1570 and 100.3 FM Robinson – A TOC STATION ESPN and local Sports – 24 hours daily Format: Mike and Mike in the Morning and ESPN Radio personalities plus Cardinals Baseball, University of Illinois Football and Basketball, and high school sports play by play broadcasts are all included. Audience: About 80% in Crawford County. The rest in Lawrence & Jasper Counties in Illinois. WTAYam.com.

WTYE-101.7 FM also fulltime at WTYEfm.com Robinson - A TOC STATION Personality AC – 24 hours daily Format: includes the longest running personality in the area (40+ years), local announcers and lots of promotions. WTYE broadcasts local high school games and a lot of community interest programming. Its web site WTYEfm.com is extremely well received. The Fairfield, Il Market Media Description – Summer 2013

TOC’s Fairfield, IL Market is Wayne and the surrounding Counties in Southern Illinois. Oil Production and auto parts manufacturing make up the manufacturing base while Agriculture is the number one economy engine. Fairfield is in the Evansville DMA, but the Metro is fifty miles away. There is a strong local retail base, but about 35 miles to the Southwest is Mt. Vernon, IL which does draw some shopping dollars from Wayne county. TOC has the only stations in Wayne and adjacent Edwards County.

Print Outlets No Daily newspaper in the Fairfield Market. TOC Direct does distribute in Wayne and Edwards Counties. Metro Newspapers have negligible impact in the market…. WFIW is the Southern Indiana Bureau for the Evansville Courier Newspaper.

WFIW-AM 1390 Fairfield – A TOC STATION Farm and Home Radio - 24 hours daily Format: Expanded farm and local news programming beginning at 5am daily. Two local talk programs, buy sell and trade program, 2 hours of Ag and Local news from 11am to 1pm then Rush Limbaugh, Dave Ramsey, and talk and sports in the evening and overnights. University of Illinois Football and Basketball, and high school sports play by play broadcasts are all included. Audience: A large regional audience has been built by the station. Web Site: FarmandHomeRadio.com.

WFIW-104.9 FM Fairfield - A TOC STATION Local Personality Talk and Classic Hits – 24 hours daily Format: Strong local morning announcers and lots of local and area news, sports, and weather in the mornings. Community information and lots of music the rest of the time. WFIW-FM also broadcasts local high school games. Web Site: WFIWRadio.com.

WOKZ-105.9 FM Fairfield - A TOC STATION Real Country – 24 hours daily Format: Strong on music – the music of transitional country. WOKZ also broadcasts local high school games and Cardinals baseball. Web Site: WOKZRadio.com Other TOC stations:

WYFX – 106.7 Evansville/Mt. Vernon, IN - A TOC STATION The ESPN Sports station for Evansville is WYFX. In addition to the regular ESPN lineup, 106.7 features a local afternoon sports show – All About Sports, Indianapolis Colts Football, St. Louis Cardinals Baseball, Indiana Pacers NBA Basketball, University of Southern Indiana Basketball and Baseball, NASCAR racing coverage, and Evansville High School Football and Basketball. Website: WYFXfm.com.

WQTY – 93.3 Terre Haute/Linton, IN - A TOC STATION The Classic Hits station for the Terre Haute, Indiana market. WQTY is strong on music and adults AND is the largest St. Louis Cardinals Baseball affiliate in Indiana. Evenings and weekends also feature Indiana University Basketball and Football and Greene County High School Sports play by play broadcasts. WQTYRadio.com.

WREB – 94.3 Greencastle, IN - A TOC STATION WREB is the radio station in Putnam County – about 55 minutes from Terre Haute and about the same distance from downtown Indianapolis. It is an upscale community with strong educational and agricultural jobs. While in the Indianapolis market, WREB is a local station aimed at the Putnam County community. In addition to the Adult Contemporary music and local news, weather, ag, and community features, WREB carries Indianapolis Colts Football, Indiana Pacers Basketball, Purdue University Football and Basketball, and Putnam County High School Sports play by play. WREBfm.com

WRCY – 1590 Mt. Vernon, IN - A TOC STATION WRCY is the only local radio station for Posey County, Indiana. Traditional Country music, Pursue University Football and Basketball, and Posey County local news and sports coverage are featured. WRCYam.com.

TOC Direct – Direct Mail TOC produces a marriage mail advertising product to ten Indiana and Illinois Counties corresponding to many of the counties TOC Radio stations have impact. Over 83,000 residential households can be reached or advertisers can mail to select zip codes. Communities of License for TOC stations: Greencastle, IN WREB Linton, IN WQTY Bicknell, IN WUZR Vincennes, IN WAOV, WZDM Washington, IN WWBL Petersburg, IN WBTO Mt. Vernon, IN WYFX, WRCY Robinson, IL WTAY, WTYE Fairfield, IL WFIW-FM, WOKZ, WFIW-AM

What do all these Communities Share?

 No Shopping Mall in any county where these stations are located.  No Best Buy Electronics stores in any of these communities.  Not One Single Starbuck’s – Not one!  Only One Foreign Car Dealer  More livestock than people  They grow more Watermelons than anywhere in Indiana or Illinois  4.3 Million Gallons of Oil a year pumped out of our Illinois counties  109,825,000 Bushels of Corn grown in our Indiana counties

 People travel relatively long distances to shop and be entertained*

*While we don’t have the big national stores, we still buy those products and services. We just have to travel farther, plan more, and spend more money per shopping trip. And since there is little penetration of Metro Media in our rural market, marketing with The Original Company, Inc. is a wise investment. A Few Select TOC Advertisers

National Regional Local Mycogen Seeds Agrigold Seeds Vincennes University KFC All Sports Drink Bill Dobson Ford Little Caesars 7-Up Westport Chrysler Dairy Queen 1st Financial Bank Uebelhor Toyota Nissan Action Pest Control Evansville Courier Sav A Lot Hoosier Lottery Heritage Federal Bank Buffalo Wild Wings Illinois Lottery Wilderman Autoplex Hardees Farm Credit Services Kenny Kent Dealers Sun Tan City Rural King Tenbarge Seeds Stage Stores/Peebles/Goodys Western Governor’s Univ Wesselman Grocery Bayer Crop Science Jay-C/Kroger Aaco golf Carts Applebees Papa John’s Pizza Action Staffing Services Monsanto Bank of Evansville Good Samaritan Hospital John Deere German American Bank WTWO-tv Dow Agriscience Best One Tire WTHI-tv Pioneer Anytime Fitness YMCA Home Depot Expressway Dealers Wireless Mikes NAPA Denny’s WIN Energy McDonald’s D-Patrick Dealers White River Co-Op Toyota Bryant Heating Perdue Farms Frontier Communications Oakland City University Farbest Farms AT&T Old National Bank Hayes and Dant Attorneys BancVu-Kasasa Monical’s Pizza First Vincennes Savings Burger Kin Raben Tire Teachers’ Credit Union Menard’s RC Cola Bauer Jewelers Orschlen Supply Shoe Carnival Graber Post Buildings Subway Cellular 1 of Illinois Teamsters Local 215 Wendy’s Ceres Solutions State Farm Insurance Syngenta Country Mark Co-Ops Sternberg Chrysler Pepsi Beverage Trilogy Health Daviess County Metal Sales Stihl Power Touchstone Energy Catholic Mass Houchins Foods Groceries Wabash Valley Power Gasthof Amish Village Casey’s General Stores Ruler Food Stores First Robinson Savings Shopko Indianapolis Colts Hoosier Ag Today