Merivale High School s1

MERIVALE HIGH SCHOOL ENGLISH DEPARTMENT – EMS3O REVIEW Teacher: Ms. A Date: June 10 and 11, 2010 Time: P.4

STUDENT’S NAME: ______TOTAL: /50

INSTRUCTIONS: 1) Read all instructions carefully, noting that you may have a choice in some parts of the examination. Allot your time wisely according to the proportion of marks granted for each question. 2) Write your answers in full sentences. Correct expression will be rewarded; errors will be penalized. 3) Write all of your answers in the space provided. If you run out of room, continue on the back of the page (just make sure you number the continuation of the answer!!). 3) Make sure your name is written on the exam! 4) You have all class to complete this exam. If you require extra time, you may finish it during lunch (until 11:15). GOOD LUCK 

Part A – Multiple Choice /15 Please circle the correct answer for each of the following questions. You may only choose one answer per question, so choose the MOST correct answer for each. (One Mark Each)

WILL FOCUS ON TERMS FROM THE MAJOR UNITS OF THE COURSE: ADVERTISING, TOBACCO, ALCOHOL, FILM, TELEVISION, ETC

a. Mass media, codes, media literate, denotation, connotation, values, ideology, target audience, stereotype, medium and types of medium, genre, media homogenization, media convergence, types of narrative, cinematography, art direction, roles in television production, ‘information war’, star system, etc

Part B – Analysis /5 Deconstruct ONE of the following three ads using the Media Triangle questions . Know the advertising techniques

Part C – Short Answer / 20

Please answer all questions in the spaces provided. Be sure to FULLY EXPLAIN your answers.

6 key roles of media Jobs of advertising Oscars Cultural homogenization Use of stereotypes Types of narrative

Part D: Paragraph /10

Choose ONE of the following prompts and answer in a well-structured paragraph in the space provided. Please circle the prompt you chose to respond to. ** You will be marked on your writing style as well as the quality of your response.

News in the media –Censorship + the journalist’s tough choices Film and the major production effects on film and therefore on audience Tobacco and alcohol- the replacement smoker and tricks of the trade