1)How Long Have You Been Performing SEO Services in Particular?

A) BASICS: 1)How long have you been performing SEO services in particular?

Ans: We have been providing SEO services for the past 8 years.

2)Do you or your principals have a marketing experience background?

Ans: Yes, we do have marketing experience background and provide Search Engine Marketing services, Social Media Marketing, Link Building, Article Syndication, Press Release, etc. Our CEO, Mr. Atul Gupta is the brain behind all the Online Marketing work we do, and he ensures that the teams are doing enough R&D to stay abreast with the latest SEM knowledge.

3)Are you visible in the industry - where can I find you?

Ans: Yes, you can check out some of our press releases at the links mentioned below, to have an idea about our market value. http://www.pressreleasespider.com/feed60385.aspx http://www.przoom.com/news/38782/ http://www.prlog.org/10109192-redalkemi-launches-right-sourcing-partnership-programs-for-web- services.html

You can also review the profiles of our CEO, and COO on LinkedIn on the links mentioned below: http://www.linkedin.com/in/anujalath http://www.linkedin.com/in/atulgupta1

4)What’s your experience in the moving & relocation industry?

Ans: We worked on SEM of a moving site couple of years back, and the site witnessed huge success. The client has very recently come back to us for marketing of 3 of his websites. Unfortunately, we cannot share the details of the client since we are bound by an NDA with the client

5)Who are your competitors, and why are you better for us?

Ans: Our approach towards “Online Marketing” is very unique, wherein we are able to give calculated projections to our clients, and work towards “Delivering Measurable Online Success” for our clients. Since not too many SEM companies operate in the same manner, we would really not want to name anyone as our Direct competitor.

6)How long do clients typically stay with you?

Ans: We share good working relationship and long associations with most of our clients and we are truly grateful for the positive feedback we frequently receive from our clients. Typically, our web design & development contracts last between 2 months – 2 years, and marketing contracts are annual, which are renewed every year.

7)What’s your experience with the moving vertical in the Northeast? And nationally?

Ans: Like mentioned above, we have worked on a few Moving sites, but cannot share details due to the NDA.

8)What’s your experience developing international sites?

Ans: RedAlkemi is a 100% EOU, and our clients are mostly US and UK based. Hence, our teams are very attuned to designing, and developing sites for international markets, and same holds good for the marketing also.

9)How long will our agreement (contract) last?

1 Ans: The agreement depends on the plan you choose. Generally, we offer an annual plan to our clients, that includes SEO, SEM, SMM and other promotional activities. Since, you have opted for SEO(to start with) and the plan is for 6 months, so the agreement will last accordingly.

10)What should our SEO agreement include?

Ans: Our SEO agreement shall include activities like Site Analysis, Competition Analysis, Keyword Research, Site Optimization and Site Submission. We have also added a Link Building (SEM activity) in the plan, since our main aim is to improve site rankings and Link Building proves highly effective in this case.

11)What exactly do you need from us during the engagement? (Please provide bulleted list with detail)

Ans: Before the project commences, and for us to be able to put together our Marketing Strategy for you, we need the Google Analytic Details, Filled Intelligence Gathering survey etc. Once the campaign is initiated, we will then require feedback from you on Keyword Research, articles etc since we do not want to publish anything without running it by you once. We will only need your feedback on an ongoing basis, and no other information once the campaign starts.

12)Are you fully Google certified and compliant?

Ans: No, we are not Google certified since we do not offer PPC services. We believe very strictly only in Organic Rankings.

13)Do you strictly adhere to search engine's posted best practices, insure to avoid duplicate content and a have strict no-spam policy to avoid our website being penalized, possibly indefinitely, by search engines?

Ans: Yes, Our Search Engine Optimization projects are handled by experts and follow a systematic process to analyze and deep-optimize websites using proven ethical techniques

B) REFERENCES: 1)If you have had moving industry clients, please list the ones who are willing to be references of your work regarding SEM (list only the companies you’ve performed SEO and complete SEM campaigns for).

Ans: Mentioned above

2)Do you have detailed case studies to show us with verifiable results of search engine positions you've achieved for clients?

Ans: Yes, Please refer to the link mentioned below: http://www.redalkemi.com/case-studies/

3)Do you have long-term, satisfied clients?

Ans: Yes, we are truly grateful for the positive feedback we frequently receive from our clients. You can refer to some of the recent testimonials at the link mentioned below: http://www.redalkemi.com/testimonials/

4)Who can I talk to and where/how can I go to verify them?

Ans: Sure, we’ll be most happy to arrange for client references. We’ll be able to share contact details of clients whom you can speak with in the next round of our interaction.

5)ADDITIONAL SERVICES & COSTS:

Ans: Cost for Web Development depends on man hours spend for project completion and cost of SEO, SEM, SMM and other promotional activities depends on the number and activities we perform for the client. 2 Website Design User Interfaces (which will be developed keeping in mind the information structure of the website from SEO perspective) Website Development Quality Control Hosting Pre Launch Marketing Strategy Complete marketing plan (Search Engine Marketing Plan) Comprehensive Social Media Marketing Plan

6)Do you offer any additional value added services? Tracking, ROI measurement, e-mail address gathering, PPC, directory advice, viral, PR, link building, copy writing, ezine, newsletters, hosting?

Ans: Yes, we offer detailed “Success Tracking”, where we make sure that the campaign is tracked on 14 different parameters like rankings, traffic, conversions, bounce rate etc. We do not provide PPC services, and rest everything is more or less recommended and executed in our marketing plans.

C) PERFORMANCE: 1)Any guarantees to results?

Ans: At the beginning of the campaign, while finalizing the marketing strategy, our experts will estimate the growth in Traffic which we will be able to achieve for your site, and this will be based on the Industry Potential and your current site status. We’ll also track campaign performance on a monthly basis, and will be able to tweak the strategy, if required, based on the campaign performance. However, we will not offer any Guarantees since we can only gauge and improve our deliverables, but cannot really judge the efforts of your competitor’s.

How many hours do you typically put into working on your customer’s site(s) for SEO initiatives?

Ans: SEO activities do not depend on time taken, rather they depend on the activities performed for the site. Secondly, it depends on the size of the site.

Typically how long until we can see results?

Ans: On an average, it takes about 3-4 months before the site starts to see results, and it also depends a lot on the Industry.

2)Do you offer any type of guarantees?

Ans: Answered above

3)What are our options if we’re not satisfied with the results?

Ans: We request for quarterly commitments for our Annual Marketing plans, and you can cancel the campaign with a month’s notice.

4)How can we ensure that you will operate ethically?

Ans: We have been in this Business for more than 10 years now, and we have never operated in any other way, but ethical. There will never be a scenario where you will find any action or execution from our teams to be unethical. We will be happy to sign an agreement to this effect, if you want us to.

D) METHODOLOGY: 1)How do you get SEO results?

3 Ans : We start by accessing client's objectives and business goals. This is followed by site analysis, reviewing website for any search engine roadblocks, check its current online status and how we can enhance it. We access what the top competitors are doing and how we can do better. Carry out a comprehensive keyword research to find highly relevant keywords which could provide high ROI. This is followed by an aggressive on- page and off-page online marketing campaign to achieve desired results.

2)In your approach to SEO, do you talk in terms of rankings, traffic or both?

Ans : Both. Though the main performance metric for organic SEO is the search engine rankings, we take a holistic approach and combine many Internet Marketing methodologies to achieve overall success of client's online business. Besides ranking and traffic, our monthly Success Tracking Report tracks other factors such as Bounce Rate, Site Stickiness, Conversions, Pages Indexed etc.

3)Do you have a template (“cookie cutter”) approach to SEO, or do you get in and work with our existing site?

Ans : We do have a well defined SEO process in place but we customize it according to project requirements and budget.

4) Though we respect the privacy of your trade secrets, please give us a summary (being as specific as possible) as to what you are going to do for our site and how you are going to do it.

Ans : We shall analyze the website, identify the pages which needs to be optimized, do a thoughtful keyword research. A brief description on home page will help to increase relevancy of page for keywords. Important keywords should be inserted in HTML markups in body text. Top navigation menu is not readable by search engines. We need to make it search engine friendly.

5)How do you determine/set what realistic expectations would be for our site in terms of traffic and rank/overall organic visibility?

Ans : We can provide you an increase of about 30% in terms of traffic over a period of one year.

6)What search engines will you target?

Ans : Our main focus is Google, Yahoo and MSN. If the site caters to some specific region/country, our main focus will be on regional variations of these search engines.

7)What methods will you use to increase our traffic?

Ans : The most prominent methods to increase website traffic is through organic search engine rankings and Social Media Websites. Apart from these we will also bring in substantial amount of refferal traffic from Industry directories, Content Syndication Websites, Forums, Banner Ads etc.

8)What are the steps you are going to use to evaluate our site?

Ans : We will check the online visibility and current status in search engines to access how much scope for improvement is there. Then we will carry out Search Engine Friendliness analysis of the website to find any type of search engine roadblocks and extract broken links. We also check the amount of on-page and off-page optimization a website currently has. See if there are some factors which could lead to site being penalized etc. We also analyze traffic logs (or Analytics) and Google Webmaster Tools account to devise our SEO strategy.

9)What will you base your keyword recommendations on?

Ans : Our main focus while selecting keywords are on relevancy of a keyword, return on investment it could provide and the conversion potential. Each webpage is optimized for 3-5 keywords and the keywords recommend by us contains both the low competitive 'Long Tail' keywords as well as highly competitive 'Primary' keywords. Long Tail keywords can bring in significant amount of traffic in shorter time while we are still putting in efforts for highly competitive keywords.

4 10)How many pages will you be optimizing in our website? (you can answer this when you do the initial analysis)

Ans : Approximately 15 pages.

11)Competitive/Market analysis: Will you perform an analysis of our competition's websites to understand why the other sites rank highly?

Ans : Yes, we do a concise competition analysis to see how top competitors (or the competitors mentioned by the client), achieve high rankings and what other Internet marketing methodologies do they follow.

12)What tools do you use to track and analyze, monitor and measure the incoming traffic & page rank milestones?

Ans : We use Google Analytics to monitor the visitor traffic. The website rankings and PR etc. are measured manually by our SEO team.

13)Beyond your reporting, how will we be able to gauge progress, and what level of communication should we expect throughout our SEO campaign?

Ans : We will send you monthly Success Tracking Report (STR) which will measure the success of the campaign against various performance factors such as Visitor Traffic, Conversions, Rankings in GYM, Website Citations, Pages Indexed, Site Stickiness, Bounce Rate etc.

14)If you need to alter our site, will you be getting our authorization beforehand and letting us what, when, how and why you’ll be doing the altering every step of the way?

Ans : Sure we will do that.

15)Will you make changes to our existing web page coding or will you just be adding/revising meta tags?

Ans : We can make changes to the website code according to the requirements. Some processes such as moving JavaScript and CSS to external files, URL rewriting, removing search engine roadblocks, redirecting, HTML validation etc. require code modifications.

16)Are you going to use shadow domains to funnel our traffic?

Ans: No

17)What is your overall approach to back linking and cross/reciprocal-linking?

Ans : We follow non-reciprocal link building procedure which is more beneficial in SE rankings. We have a number of Link Building quality guidelines (at www.redalkemi.com/link-quality-parameters.php) which ensure quality incoming links and higher rankings. We also include Article based links in the link building campaign along with the mixed PR links to provide topical relevance to the website..

18)Will you be performing copywriting, Ad copy, and editing to add relevant keywords to our visible page text?

Ans : If the website already has good amount of relevant text then we will edit it to include the targeted keywords. This will be a part of content optimization phase. Copywriting will be done at an additional cost.

19)Will you be able to apply any/all changes you make to our main website to our subsidiary sites or others we build in the future in a cost-efficient manner?

Ans : No, the SEO activities are specific to a particular site and not common for other sites.

20)Overall, which of your SEO tactics seems to make the biggest difference?

5 Ans : A comprehensive keywords research, thoughtful implementation, followed by quality inlinks are sure to provide quality results. Apart from these, Corporate Blogging and links from Social Bookmarking websites also helps a lot.

21)What are your most important SEO techniques?

Ans : Mentioned above.

22)What kind of results do you expect to see in managing our SEO campaign, and in what timeframe?

Ans : Same as Q5.

23)What are your focal points regarding long-term strategy?

Ans : Optimizing with ethical SEO practices which adds value not only for Search Engines but visitors as well.

24)How do you measure your success?

Ans : Same as Q13. . E) CONVERSION: 1)Do you properly understand what it takes to create a sales conversion in the U.S. and International moving vertical?

Ans : A goods sales copy which describes the product and it's benefits in simple but effective language, backed by appropriate Calls for Action can lead to increase in conversions. Website should also provide good trust factor by displaying trade body affiliations and third party certifications. Apart from these a good customer support, guaranteed safe moving, free packing material, discounts and coupons also help increase in sales conversions.

2)Do you differentiate between "traffic" and "qualified" traffic?

Ans : The “Traffic” simply means total number of visitors coming to the website. Whereas “Qualified Traffic” means visitors which fit into our target customer demography. These visitors are more focused and are more likely to convert.

3)In and outside of SEO, what help can you offer us in converting traffic into buyers or solid leads?

Ans : We can suggest you design and usability changes which will help you increase conversion ratio. Also we shall analyze Analytics data to learn the visitor pattern and suggest some changes accordingly.

F) SEARCH ENGINES: 1)Do you submit to all engines? If not, how many?

Ans : We submit to Google, Yahoo, MSN and Dmoz.

2)What about foreign search engines?

Ans : This can be done as per requirement.

G) REPORTING: 1)What type of reports will we get and how often will we receive them?

Ans : Apart from SEO implementation documents, we will provide monthly Success Tracking Report to measure the performance. Other services such as Link Building and Article Syndication will include monthly Milestone. Reports. All the reports sent will be in Word, Excel or PDF format.

2)How will our overall Return On Investment (ROI) be measured?

6 Ans : We can estimate the total traffic worth by calculating the Cost Per Visitor from the average AdWords CPC for the relevant keywords. This can provide us the rough estimate of acquiring that particular amount of traffic over a given period of time. The ratio of this amount over the actual amount spent can provide ROI.

H) CONSULTING: 1)Are there any services you provide above and beyond SEO services (such as online marketing service packages)?

Ans : Apart from SEO, LB and Article Syndication, we also provide Social Media Marketing and Banner Advertising services to our clients. Our complete marketing mix plan will encompass various Internet marketing techniques.

2)Are these additional services purely consulting? If so, is it programmed consulting, or email/phone consulting?

Is consultancy included for this site or extra? What if we start a new site or want you to do the same work you did for our main site to the others?

Ans: No, these are not purely consulting and we will implement these as well.

I) SERVICES INCLUDED: 1)How many urls does this SEO package cover?

Ans : It depends upon the budget and requirement. Though we choose some informative pages such as HomePage, main Product pages and article pages etc.

2)Does this SEO package include any content creation on your part, or just optimization of our existing content?

Ans : Only optimization. Content creation can be included at an additional cost.

J) PPC: (At present we only focus on Organic Search Engine rankings and Social Media Marketing as these will bring you consistent focused traffic unlike PPC where the traffic stops coming as soon as the Ad spending stops.)

1)If we do PPC with you, how much of your strategy relies on pay-per-click advertising and how much will that cost?

Ans: Not Applicable

2)What is more important in your strategy- free submissions or paid submissions?

Ans: Not Applicable

3)Are there any paid inclusion fees?

Ans: Not Applicable

4)Is maintenance included or extra?

Ans: Not Applicable

5)Are all your services done in-house?

Ans: Not Applicable

6)Do we own the work you do for me? Where does it sit?

Ans: Not Applicable

K) PAYMENT:

7 1)Do you have any initial or set up fees? How much and what are they for?

Ans: There is no set up fee, and we request payments on a quarterly basis for the Annual Marketing plan.

2)What is the payment schedule?

Ans: Answered above

3)What forms of payment do you accept?

Ans: We accept payment in USD normally, but can accept other currencies as well. Payment can be made via Paypal, credit card, or wire transfer

4)How often will we need to pay?

Ans: In case of SEO and site promotion, you have to pay for each quarter and for development the payment depends on the milestones.

5)Will we pay if there are no results during the time-period you set forth?

Ans: You will be required to make payments per quarter, and if the campaign is not performing well, its our job to tweak and correct the strategy. However, payments once made are not refundable.

6)Are there ongoing fees and how much are they?

Ans: Already answered

7)Is a monthly follow up necessary?

Ans: We are not clear on this question, can you please elaborate?

8)How long are we committed for?

Ans: Typically, we would expect annual commitments with quarterly payments.