Title: the study of student’s attitude toward media education

MAjID Zorofi1-Soheila JAVID Tabrizi2 1-Islamic AZAD University SHABESTAR Branch IRAN 2- High school teacher in MARAND city

OBJECTIVE: The main objective of the study is to analyze the attitude of students toward media education. Internal and external factors who influences on Attitude about media education activities and priorities in the World and to formulate the implication for the development of this attitude. In the countries that recently faced the challenge of media education. METHODOLOGY: Discourse analysis of a number of core, various books and periodicals on attitude and media and different aspects of the complex response of society to media education. RESULTS: The analysis displays that the making attitude of media education in the recent World was influenced mostly by the external factors coming from the events in the complex response of the society to media educations challenge rather than by internal factors of its development as a branch of education. Media education development went through some consequent stages. The critical analysis shows that the most developed and long standing model of attitude toward media education could be characterized in particular by the following features: (1) educating needs, as well as distance educations on the issues of education transmission; (2) the task of general education prevention as a part of professional responsibility of welfare state; (3) extending the traditional scope of ideas located media education (4) competition rather than collaboration with non-governmental sector in the provision of social support and advocacy to future generation. There are two distinctive aspects in attitude toward media education: (1) in general, all of people prefer media education because it is very possible and advantage; (2) in long-term traditional education will be expired to programming for development and global communication. CONCLUSION RESULTS: society have many challenge of media education and have no infrastructure of ideas about media education while attempting to introduce it are to take into field not only the positive experience of world, but also its deficiencies revealed by critical analysis. In designing models of media education and the strategy of social policy they should attention the attitude in those in the World.

Key words: attitude, media education, global communication, generation