Associated Students Ucla s5

ASSOCIATED STUDENTS UCLA BOARD OF DIRECTORS Services Committee Meeting February 3, 2012 12:00 p.m. Ackerman Union 3517

PRESENT: Paul Lanzillotti, Amy Liu, Dave Lowenstein, Hironao Okahana, Mikaela Saelua, Maggie Thornton, and Bob Williams

MANAGEMENT: Cindy Bolton, ASUCLA Director of Food Operations Roy Champawat, ASUCLA Student Union Director Rich Delia, ASUCLA Finance Director Sandi Gillespie, Association Affairs Manager Cynthia Holmes, UCLA Trademarks & Licensing Director Karen Noh, ASUCLA Director of Special Projects

GUESTS: Jacob Ferrari, ASUCLA Board of Directors

CALL TO ORDER

Ms. Liu called the meeting to order at 12:02 p.m.

APPROVAL OF AGENDA

Ms. Liu called for consent to approve the Associated Students UCLA Board of Director’s Services Committee February 3, 2012 Agenda. There being no objections, the motion was approved by unanimous consent.

APPROVAL OF MINUTES

Ms. Liu called for consent to approve the Associated Students UCLA Board of Directors Services Committee January 13, 2012 Minutes. There being no objections, the motion was approved by unanimous consent.

Approved: March 9, 2012 Approved: March 9, 2012

EXECUTIVE DIRECTOR’S REPORT

Mr. Williams stated that USAC did not take action at its last meeting regarding the contingent liability plan that the ASUCLA Board of Directors approved.

Mr. Williams had a meeting with EVC Waugh, VC Powazek, and Michael Goldstein from the UCLA medical center regarding the campus healthy foods initiative. Cindy Bolton, food services director, and her team will be conducting an analysis of ASUCLA current healthy food offerings compared to several years ago. ASUCLA has been moving towards healthier options anyway, but will need to weigh decisions about healthy food options against the potential of financial losses.

ASUCLA will be taking control of the Court of Sciences Student Center facilities this afternoon. The soft opening is tentatively planned for February 21. There is still some cosmetic contractor work needed. There are tentative plans for a grand opening a few weeks after the soft opening.

Mr. Delia is meeting with Wolfgang Puck next week to see if they are still interested in a casual dining location on campus. If plans forge ahead for a casual dining space in Ackerman, the goal will be to have the facility open by October 2012 to coincide with the opening of Pauley Pavilion and the basketball season.

There will be an Entities Committee meeting this afternoon at 2:00 p.m. to discuss the ASUCLA structure and statement of understanding.

ASUCLA management and several board members will be meeting with representatives from UC Berkeley. The Berkeley reps would like to learn more about ASUCLA as they transition and prepare for the opening of their new student union.

UCLA RADIO UPDATE

Roy Champawat, student union director, met with John Masline, the general manager of UCLA Radio, to discuss plans for moving forward with bringing UCLA Radio offerings to the student population. The goal is to start with broadcast in Kerckhoff Coffeehouse Monday - Friday from noon - 2 PM and to use that location and timeframe as a pilot. If the program proves successful, then discussion to expand the broadcasting to other areas of Ackerman would ensue. Another possible area for broadcast includes the store, which currently plays Muzak, but there would need to be some technical modifications. Amy Liu, services committee chair, suggested the main corridor on A-level (in front of textbooks, UCLA credit union, blood & platelet center, etc.) as another possibility.

Associated Students UCLA Board of Directors Services Committee Meeting Page 2 of 3 February 3, 2012 Approved: March 9, 2012

UCLA LICENESING PRESENTATION

Cindy Holmes, trademarks and licensing director, discussed the international licensing endeavors that ASUCLA has undertaken. The goal has been to build a high-end, multi-product brand centered on an aspirational, SoCal, collegiate, young, fashionable lifestyle image. Through various agreement types including licensee, master licensee, sub-licensee, franchise store operators, and area representatives, the strategy has been to build a brand reputation and attract customers to "UCLA" as a retail brand and high-end fashion line.

The international licensing program spans the globe including US, Canada, Western Europe, Nordic countries, Middle East, China, India, South Korea, Japan, and Singapore. Future launch countries include Brazil, South Africa, and Russia. The board should remain attuned to the strategies and plans of international licensing as management would like to bring forward plans in the near future to expand the international licensing program, which management believes is a potentially lucrative endeavor.

In time, board members should carefully weigh the financial risks and benefits of developing a fashion brand and whether expanding this type of retail brand aligns with the mission and values of ASUCLA. Domestically, the licensing program is a leader in corporate responsibility advocacy. There is also a domestic licensing partnership with the Collegiate Licensing Company (CLC).

ADJOURNMENT

Ms. Liu called for consent for the Associated Students UCLA Board of Directors Services Committee to adjourn the February 3, 2012 Meeting. There being no objections, the meeting was adjourned at 1:45 p.m.

Associated Students UCLA Board of Directors Services Committee Meeting Page 3 of 3 February 3, 2012