1. Which Country Has the Highest Internet Usage?

Group 1 Quiz

Michael Fleischer Emily Copple Carson Roye Travis Itani Joshua Nava Richard Nwanguma Zac Chamblee Mark Waits Jeremy Jones

Chapter 9 Test

1. Which country has the highest internet usage? 1. United States 2. China 3. Brazil 4. France 2. In an internet address “www” stands for what? a) What??? Where’s Waldo? b) Wakky Wookie Walk c) World Wide Web d) Wedding With Waffles 1. What is a domain name? a) Something from Fifty Shades of Grey b) A company’s unique identity on the internet c) A street name d) The award winning ABC television show about a crime solving tarantula

1. Which of the following is NOT a key issue that helps maintain and establish a website? a) promoting the website b) purchasing key words and developing a domain name c) considering security and privacy issues d) opening the blood portal 1. Web advertising includes all of the following EXCEPT: a) corporate home pages b) rich media, video and audio c) video games d) Highway billboards 1. What is a software module that people can add to their blog or their personal page on a social network? a) Microsoft Powerpoint b) Widgets c) Google Docs d) Second Life 1. Proper terminology for online virtual world where participants can roam landscapes and interact, stimulating real-world activities, including (often real) business transactions a) World of Warcraft b) Second Life c) The Sims 2 d) Video games 1. Number of occasions on which user X interacted with site Y after time X has elapsed. a) Unique visitors b) Holidays c) Visits d) Special visitors 1. ______is measurement software that measures hits, pages, visits, and users, and allows a website to track audience traffic on the site. a) click fraud b) dashboards c) Web analytic software d) top-level-domain 1. Which of the following is not used for Web audience measurement? a) hits b) page views c) visits d) spyware 1. ______is a crime and occurs when an advertiser has a pay-per-click agreement with a website. a) identity fraud b) click fraud c) cyber fraud d) Web advertising fraud 1. What year did Wifi become popular? a) 2011 b) 2008 c) 2004 d) 1999 1. What is SEO? a) Search Engine Optimization b) Second Entree Order c) Search Engine Order d) Sexy Ewok Obsession 1. ______are ads that are present “under” the Web user’s active window so that they are visible only when the surfer closes the window. a) Snap-up ads b) Crackle-up ads c) Pop up-ads d) Pop-under ads 1. ______is a software tool for finding websites by entering key words. a) surfware b) portal c) search engine d) explorer 16. Communicating with target markets through mobile devices is called what? a) specialized promotion b) mobile marketing c) on the go advertising d) on demand marketing 17. The biggest share of spending on internet advertising is for which of the following? a) display or banner ads b) sponsorship c) pop-up ads d) paid search 18. Email sent by advertisers to consumers with their consent is a marketing approach called: a) spam-welcome. b) opt-in. c) info-value. d) brand community generation. 19. A key aspect of the Internet that makes it very useful for successful IMC is that: a) its costs are going down--making it a very cheap way to communicate. b) after TV and radio, no other medium has comparable reach (use by audiences). c) it enables consumers to talk electronically with other users in geographically diverse locations. d) it offers easy access to the home pages of many persons and businesses. 20. A major challenge for Web advertisers is getting surfers to come back to a website more than once. One way to get surfers to return to a site is to offer: a) product information. b) ongoing technical support. c) general news about a product. d) all of the above.