Contact: Name: Terry Shook / Regional Sales Director Address: 5523 Nine Mile, Warren, MI 48091 Phone: 313-610-1000 ext. 222 Fax: 586-619-2167 Website: www.collisiononwheels.com E-mail: [email protected]
Franchise Sales: Single Unit: Yes Multiple Units: Yes Area/Master Developer: No
Description of Franchise:
Collision On Wheels (CW) repairs, scratches, dents and dings through a time efficient mobile auto repair system. The unique element of this business is that is that CW franchisees service both retail and wholesale customers on site (customer's home, office or place of business). Collision On Wheels is part of Automotive Franchise Systems (AFS) founded in 2003 by Greg Longe and John Lynch. AFS also franchises AutoQual, Drive N Style and Dryer Vent Wizard. AFS is a company with the expertise to acquire, promote and grow companies in the U.S. and abroad through franchising. AFS principals, Greg Longe and John Lynch have a combined 35 years of franchising experience.
Background: Year Established: 1987 Year First Franchised: 2006 Franchised Units: 61 Company Owned Units: 4 Projected New Units (12 months): 75 States/Countries Registered In: All
Financial/Terms: Cash Investment: $49K Total Investment: $79,081 to $113,928 Minimum Net Worth: $150K Franchise Fee: $55k = Single, $80k = Double, $100k = Triple Discounts: VetFran Royalty: 10% Ad: 2% Call Center Fee: 5% Average # of Employees: 3 Passive Ownership Allowed: Possibly, as long as certain qualifications are met.
Support & Training Provided: Financial Assistance Provided: No Site Selection Assistance: Mobile Business Lease Negotiation Assistance: N/A Co-operative Advertising: N/A Training: Franchise spends 1 week in Warren, MI for training on sales, accounting, marketing and operation. Two weeks of field training in franchisees market.
HOW TO PRESENT COLLISION ON WHEELS
We are looking for your candidates who posses the following:
Sales Aptitude – (Med-High) People who have an outgoing personality and enjoy talking about their business. Management Aptitude – (Med-High). We are seeking people who want to be working more ON the business then IN it. This is an Executive model, designed for the professional who can lead and manage employees successfully. Personal Strengths – Good communicators, comfortable in leading/managing, leadership qualities, community/family oriented, coach-able, team-players
Industry
Our Industry is void of regional or national competitors marketing to “retail consumers” people whom own or lease a car(s).
FACT: In 2005, 180 million vehicles were registered and existing in the marketplace – this is our target retail marketplace. In 2005, 60 million cars were purchased (new and used cars) this is the existing wholesale marketplace.
Here are a few “Hot Buttons” that point to why this franchise is a good match for your candidates.
1) Business Hours - Monday to Friday 8:30am – 5:00pm – No Weekends. Family Friendly Franchise Business. 2) Low Entry Cost and Low Overhead - the initial investment involved is very reasonable and your ongoing overhead is very low. In fact, most franchisees maintain a home office because the work is done at the customer’s location. 3) Fast Break Even and High Profits – You’ll learn that overhead is low, the return on investment is very quick and the profit margins are very healthy. 4) Untapped Marketplace – No one is offering a mobile auto body repair service that delivers the service to the customer at their home or office! 5) Needed Service – How many cars do you see with bumper paint damage or a dent, dings, scuffs or scratches in the body panels? 6) This Service saves people TIME – This service is a “time provider” not a “time waster!” Collision On Wheels eliminates the need to tie your vehicle up for days in the body shop. We do the repair at the customer’s home.
Collision On Wheels Script
Note: We have designed this script for you to use when presenting Collision On Wheels. You’ll notice that we breakdown some of the Key Characteristics or “Hot Buttons” from the previous page into this scripted format for you.
Simply plug in the personal motivations, personal desires and other details from your consultation. It’s that easy! Intro
This is might be the type of business that you wouldn’t have initially thought of – However, when I referenced your desired characteristics that we developed in your model, this company rose to the top of the list.
Time During our consultation you spoke of wanting more time to (
Potential Earnings/Break-Even/ROI Another ideal characteristic for you John is the Low Entry Cost and Low Overhead - the initial investment involved is very reasonable and falls within your comfort zone and your ongoing overhead is very low. In addition, to a moderate cost structure, this business has a rapid break- even with potential high profits. As you clearly stated you wanted the opportunity for a relatively fast break-even!
All in all when you go through their earnings claim and build your own projections you be impressed with the revenue potential and ROI.
Hours/Schedule During our consultation you shared with me that you’d like a more flexible schedule. Well, John, in terms of flexibility, this business gets top marks too! This Franchise business is a Mobile Service. This means that your business is based from a Home Office and the service is delivered on the premises of the customer. No fixed location to head into every day and no counter to stand behind for countless hours! And no lease or mortgage to pay.
Your model also calls for a business that has you managing people not doing the work your self. This franchise business was designed for people like you. This is also a franchise system that is seeking Owner – Executive/Managers. What this means is that the Franchise has been designed to have the Owner work “ON” the business – managing employees, managing quality, building relationships, presenting the service to interested customers - not IN it as an operator or technician delivering the service. Make sense? Great!
With business characteristics like this you’ll be able to set your own schedule and manage the business without being burdened to run the business and do the work!
Employees You also mentioned during the consultation that you were not interested in having a business with a large number of employees. This is a Franchise business that can grow with Limited Employees. You’ll start the business with just you and your first employee. That’s right – just one employee. You’ll be trained on how to do the work during your training program so that you can coach and manage the quality of services being delivered to ensure complete customer satisfaction. The business will grow by adding multiple employees one at time. The growth plan that you’ll be running your business from will ensure that you will not become overburdened with having to hire and train groups of employees simultaneously. The operation of this business is not labor intensive, which eliminates the need of a large workforce and a constant revolving door of hiring and firing like other service businesses.
Your employees are all full-time, well-trained technicians that will service customers in a defined geographical territory – a portion of the business they manage will be repeat business, which creates a level of ownership in the minds of your employees – this is a good thing. The more your employees feel a part of the business, the greater care and effort they’ll take in servicing the customer. Plus with a small number of employees in each territory you own – you’ll be able to have better relationships and be in a position to coach and lead them.
Owners Role I’m sure you’re wondering what you’ll be doing in the business. Well, John, you told me that you have very good people skills, you can lead and you’re comfortable with promoting yourself and the product/service you believe in. That’s exactly the type of person they are looking for as franchise partners. In this Franchise business you will be an owner/manager and executive. This means you’ll not be the operator doing the work – you’ll work ON the business not IN it. You will execute the marketing plan that the Franchisor will design specifically for you and your market. You will promote your business and build customer relationships. You will manage your production team and ensure that they uphold the standard of quality that ensures complete customer satisfaction.
You made it clear that you were seeking a Franchisor that you can view as a partner, a company that would provide superb support. This company meets the bill. They have a thorough training program that begins with Pre-Training all the way to spending time in your market helping you land you first set of accounts and working right along side you and your employee.
Are you not sitting on the edge of your seat, waiting to find out who this company is and what they do?
The company is Collision On Wheels!
Let me explain what they do, why they are successful and why I feel this is a great fit for you. Collision On Wheels repairs scratches, dents and dings for consumers, car dealers and fleet owners. They are part of a 30 Billion dollar Industry.
Now, I know you’re thinking, “Why would I get into a business that’s so competitive?” I said the exact same thing before I really understood the model.
Here’s why this service is in demand and why this business model works:
How many vehicles do you see that does not have a scratch, ding or dent! The average consumer keeps their vehicle over 9 years. This number escalates annually! Collision On Wheels works at the customer’s home or business. Yes, they come to you! No more spending valuable time fighting to get back and forth to the body shop. The customer is never without their car! In fact, they provide same-day service; most jobs take less than 2 hours. Most repairs cost less than insurance deductibles and are20%-70% cheaper than body shops. Professional Trained Technicians, who are in professional uniforms and in well-marked, well-kept vans. All advertising is done centrally for the franchisee through the home office.
The Customer Engine – manages your local marketing/advertising, generates all your leads, books all your appointments and schedules all the service calls into the Vans on- board computers within seconds. One national phone number-866-402-DENTS. As the name implies – it’s The Engine! The Franchisor has been providing this type of exceptional marketing support with one of their other Franchise concepts. It’s a great system and it works! Collision On Wheels capitalizes on America’s Love Affair with the Automobile and desire for a great looking automobile.
The Customer Your primary customer is the “retail customer” (Car owners/leasers like you and me!) that no one is servicing and therefore is left to waste countless hours going to the body shop or doing without fixing the imperfection of his/her car. The secondary customer will be the wholesale market (car dealers and fleet owners, rental agencies).
The Market Opportunity Here’s the bottom line: Consumers need Collision On Wheel services and there are no organized businesses specializing in mobile services for auto body repairs to be done at the home or office. It’s an untapped market – When I first heard the concept I said to myself – Someone’s gotta be in my market doing this – I looked into it here in (your area/city) and here’s what I found (______) no one is servicing the retail consumer with the auto repair services that CW offers. This is a brand new strategy in a huge retail market potential with big margins and quick returns for Collision On Wheels franchisees.
Things to Consider It is a new franchise system. As of February 2007 they have awarded 8 franchises. They have corporate locations and an Item 19 Earnings Claim (which shows very healthy margins) however you must be comfortable in going into an investigation understanding that right now there will be limited opportunity to validate the business with a large group of franchisees. Are you OK with that? Background When the founders of Collision on Wheels (2 old time friends from the City of Detroit, who’ve been running CW successfully for over 10 yrs partnered with the founders of AFS (Automotive Franchise Systems – A leading Mobile Service Franchisor) a great team was formed. They have over 100+ years of combined Collision on Wheels and franchisor experience. It’s the perfect marriage of the technical and specialized know how joining with the franchising/strategic know how. 2 parts are needed to create a successful franchise system. The AFS team has proven track record of launching successful franchise systems! CW looks like their next success story!
Conclusion I will put you in contact with Terry Shook. Terry is Director of franchise development. He really understands how to work with candidates. He has helped develop other AFS concepts.
Terry Shook
Collision On Wheels [email protected]
877.237.4808 x 222
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