Stretching the Boundaries of Coopetition

Third Workshop on COOPETITION STRATEGY: STRETCHING THE BOUNDARIES OF COOPETITION

Madrid, Spain 7 and 8 February 2008 Universidad Carlos III de Madrid – Campus of Getafe

FINAL PROGRAMME

Thursday 7 February

09.00-09.45 Registration (Foyer Salon de Grados)

09.45-11.00 Plenary Opening Session (Aula: Salon de Grados)

Welcoming Addresses by :

Isabel Gutierrez – Vice-Rector UC3M and Workshop Chair Giovanni Battista Dagnino - Workshop Chair

Keynote Speaker:

Prof. Micheal A. Hitt, Texas A&M University Managing Alliances and Resources in a Dynamic Competitive Environment: Balancing Internal and External Capabilities

11.00-11.30 Coffee Break (Aula: Club de Profesores)

11.30-13.00 Parallel Sessions 1 and 2

13.00-14.30 Lunch (Aula: Club de Profesores)

14.30-15.30 Keynote Speaker: (Aula: Salon de Grados)

Prof. Joan Enric Ricart - IESE Business Model Interaction as lenses to understand co-opetition

15.30-16.00 Coffee Break (Aula: Club de Profesores)

16.00-17.30 Parallel Sessions 3 and 4

21.00 Reception Dinner at Negro De Anglona, Calle Segovia 13 - Madrid

Friday 8 February

10.00-11.00 Keynote Speaker: (Aula: Salon de Grados)

Prof. Javier Gimeno, INSEAD The competitive dynamics of alliance networks

11.00-11.30 Coffee Break (Aula: Club de Profesores)

11.30-13.00 Parallel Sessions 5 and 6

13.00-14.30 Lunch (Aula: Club de Profesores)

14.30-15.30 Keynote Speaker: (Aula: Salon de Grados)

Prof. David Hsu - Wharton School Market for technologies and Co-opetition

15.30-16.00 Concluding remarks

Marco Giarratana and Daniela Baglieri Workshop Chairs

16.30 Coffee Break (Aula: Club de Profesores)

PARALLEL SESSION ONE PARALLEL SESSION TWO 7 February Hrs. 11.30-13.00 – Aula 11.0.08 7 February Hrs. 11.30-13.00 – Aula 11.0.09 Market Evolution and Knowledge Management and Coopetition Strategy Coopetition Strategy

Chair: Mike Hitt, Texas A&M University Chair: Joan Enric Ricart, IESE Business School

Paper 1 Paper 1 Coopetition: a Sustainable or Transitory Coopetition as a Superior Way of Knowledge Strategy? Integration Estelle Pellegrin-Boucher, University of Montpellier I Montserrat Boronat-Navarro, Jaume I University Frédéric Le Roy, University of Montpellier I César Camisón-Zornoza, Jaume I University Ana Villar-López, Jaume I University

Paper 2 Paper 2 How Does Coopetition Change According to The Lifecycle of Alliancing Capability in a Industry Evolution? The Case of Video Games Coopetitive Environment Consoles Sector Sören Kupke, University of Potsdam Nabyla Daidj, Institut National des Christoph Lattemann, University of Potsdam Telecomunications

Paper 3 Coopetition as a Market Requirement : When Paper 3 Standardization Is Required in the Electronic Coopetition Capabilities In Action: The Cases of Office Documents Format Wintel and Mactel Anne Mione, University of Montpellier I Giovanni Battista Dagnino, University of Catania Hervé Chappert, University of Montpellier I Marco Galvagno, University of Catania Maria Di Guardo Chiara, University of Cagliari

Paper 4 Cooperation and Competition in the Aircraft Paper 4 Industry: The Emerging Context Coopetitive Dynamic Capabilities: The Msi Case Lelio Raffa, University of Napoli Federico II in the Mechanical Industry Emilio Esposito, University of Napoli Federico II Laurence Lehmann-Ortega, GSCM Montpellier Saïd Yami, University of Montpellier I Gerald Naro, University of Montpellier I

Discussant: Discussant: Paavo Ritala, Lappeenranta University of Elena Bonel, University of Trento Technology PARALLEL SESSION THREE PARALLEL SESSION FOUR 7 February Hrs. 16.00-17.30 – Aula 11.0.08 7 February Hrs. 16.00-17.30 – Aula 11.0.09

Entrepreneurship and Coopetition Strategy Network and Coopetition Strategy

Chair: Salvatore Torrisi, Bologna University Chair: Frédéric Le Roy, University of Montpellier I

Paper 1 Paper 1 Perspectives of Coopetition on an Actor and Interlocks Network Structure as Driving Force of Operational Level Coopetition Among Italian Firms AnnikaTidström, University of Vaasa Michele Simoni, University of Napoli Parthenope Rosa Caiazza, University of Napoli Parthenope

Paper 2 Paper 2 Entrepreneurship and Growth of Smaller Coopetition Amongst Friends: Social Capital And Enterprises in a Coopetitive Framework Risk Reduction In Strategic Alliances Christian Keen Henon, McGill University Markus Paukku, Helsinky School of Economics Hamid Etemad, McGill University Mia Folkesson, Helsinky School of Economics Alexandre Bitekhtine, McGill University Hannu Seristö, Helsinky School of Economics

Paper 3 Paper 3 Choose Wisely Your Partner: Coopetition and The Role Of Coopetition for Knowledge-Co- Licensing Strategies of Young Science-Based Creation: The Case of Toyota's Supplier Network Firms Miriam Wilhelm, Free University of Berlin Daniela Baglieri, University of Messina Florian Kohlbacher, German Institute for Japanese Studies, Tokyo

Paper 4 Paper 4 When Entrepreneurship Requires Coopetition : Endogenous Preferences And Relational The Need of Norms to Create a Market Dynamics: A Co-Evolutionary Model Anne Mione, University of Montpellier I Michele Biavati, ITAM Luca Zarri, University of Verona

Paper 5 Evaluating Coopetition Strategies Trough Neural Network Modeling: Optimize Patterns of Complementarities in Operations. Elena Rocco, University of Venice Elena Bonel, University of Trento

Discussant: Discussant: Fabrizio Cesaroni UC3M Saïd Yami, University of Montpellier I PARALLEL SESSION FIVE PARALLEL SESSION SIX 8 February Hrs. 11.30-13.00 – Aula 11.0.23 8 February Hrs. 11.30-13.00 – Aula 11.0.17

Innovation and Coopetition Strategy Market Evolution and Coopetition Strategy II Chair: Clara Eugenia Garcia, UC3M Chair: Javier Gimeno, INSEAD

Paper 1 Paper 1 Drivers of Co-Opetition for Technological The Role of Cause-Related Marketing in Innovation Coopetition Marketing Strategies Dev Gnyawali, Virginia Tech Maria Irene Preti, University of Salento, Lecce Byung-Jin (Robert) Park, Virginia Tech Gianluigi Guido, LUISS Rome Danila De Santis, University of Salento, Lecce Tommaso Rossi, University of Salento, Lecce

Paper 2 Paper 2 The Effects of Strategic Alliances between Key Coopetition in a Mixed Oligopoly Market Competitors on Firm Performance Mahito Okura, Nagasaki University Paavo Ritala, Lappeenranta University Duc De Ngo, Orléans University Jukka Hallikas, Lappeenranta University Heli Sissonen, Lappeenranta University

Paper 3 Paper 3 The Moderating Effects Of Competitive Pressure The Impact of Social Capital On Buyer – Seller On Innovation Success Through International Coopetition In Grocery Retailing Co-Opetition - Kiss That Frog! Anand Ramanathan, University of Bangalore Wolfgang Sofka, ZEW Mannheim Anja Schmiele, ZEW Mannheim

Paper 4 Paper 4 Open Innovation Route Management Through Co-Opetition And The Drainage-Tract Effect: Coopetition: A Fresh Evidence In Italian Auctioning Water Licence In Palermo Micro-Systems Firms Paolo Di Betta, University of Palermo Francesco Bifulco, University of Napoli Federico II

Paper 5 Paper 5 The Fit Between Coopetition And Open Atm-Sharing: An Evidence Of Coopetition In Innovation Strategies – Keep Your Friends Close Banking Industry From The Customer’s And Your Enemies Closer? Perspective Christoph Grimpe, University of Leuven Suzanna Siregar, Gunadarma University,Indonesia Wolfgang Sofka, ZEW Mannheim

Discussant: Discussant: AnnikaTidström, University of Vaasa Eduardo Melero Martin UC3M

GUIDELINES FOR PRESENTERS AND DISCUSSANTS

In order to make the Workshop sessions as stimulating and effective as possible, paper presenters are invited to observe the following guidelines.

Papers are presented in six sessions. We will run two parallel sessions at a time. Each session will normally have four or five papers. Sessions will start sharply at the time previously announced in the programme. Presenters will have up to 15 minutes to present their papers in the sessions with 4 papers and up to 12 minutes in the sessions with 5 papers, with another 5 minutes allowed for discussion. The Chair will take care that no paper will exceed the overall time limit of 20 minutes. The Chair will also provide an introductory discussion based upon the presentations. All speakers are also invited to read the other papers which are going to be presented in their session so that they may contribute to the general discussion.

Each session discussant is kindly asked to provide a five-minute discussion of each single paper that is to be presented in the session in which he/she has accepted to act as discussants. The discussant will normally intervene at the end of each presentation. Then, the Chair is expected to ask the floor for questions and comments and guide the discussion.

In all rooms speakers will find a beamer for PowerPoint presentations and a projector for slide presentations. All papers will be uploaded on the EIASM dedicated Website as soon as they are available.

We are looking forward to seeing you soon in beautiful Madrid Carlos III!