Job Title: Communications Executive

JOB DESCRIPTION

Reporting to: Head of Marketing

Summary of Main Duties and Responsibilities:

To support the Head of Marketing in the implementation of the global PR and Communications plan. As well as making a key contribution to the overall PR plan, build and maintain strong relationships with global, national and regional media and agencies to maximise positive coverage of Farrow & Ball products and services.

Represent the company and its brands appropriately to all external sources.

Work to agreed corporate guidelines and ensure these are adhered to across the Company.

Press and PR  Co-ordinate and attend regular meetings and conference calls with PR agencies as required and undertake on-going day to day management and support for specific agencies as directed

 Build relationships with home interest and lifestyle magazine editorial departments and journalists to achieve measurable features and stories

 Co-ordinate distribution of press packs and product releases to media contacts and PR agencies

 Create and co-ordinate press packs for consumer and trade shows and events including showroom openings and ad-hoc events

 Proactively research, develop and pursue PR and media relations opportunities about F&B successes, products and initiatives.

 Manage the maintenance of up-to-date media lists for national and regional media globally and work with overseas agents to establish an in-house country by country list

 Prepare a monthly analysis of FOC product despatched, monitoring against budget.  Ensure all press office systems and reports are delivered to consistently high standards on time and to brief.

 On-going development and maintenance of the press image library and approved quotes

 In line with the brand tone of voice, produce content recommendations and copy for communications materials as required

Events  Research opportunities for Farrow & Ball participation in targeted events, prepare review and make recommendations

 Organise events including new showroom openings, colour talks, media partnership events and the annual PR agency conference

Sponsorship  Research and develop new opportunities for in-kind sponsorship opportunities in all markets

Internal communications  Plan and manage the production of the bi-monthly staff newsletter

Reporting and Evaluation  Review and analyse coverage generated and use evaluation results to provide insight for the on-going development of the Communications Plan.

 Ensure all activities are implemented on time and to budget; preparing timelines and keeping records for budgetary control.

Behaviours  Highly organised and effective at prioritising.  Excellent interpersonal and communication skills.  Able to deliver high volumes of work to a high standard in a professional manner.  Highly detail conscious.  Able to deliver work to tight deadlines.  Approachable and professional disposition.  Flexible and adaptable.  Able to work under own initiative and take personal ownership for delivery  Conscientious and diligent  A team-player  Creative and resourceful Mandatories Willingness to travel At least 2 years PR experience either in-house or agency Excellent writing skills

Desirable Languages – preferably French and German Competent use of PowerPoint, excel Experience of working within home interest and lifestyle sectors

Other Be prepared to work as part of a team and assist or carry out other duties during periods of high workload, sickness, holidays and emergencies.

This is an outline Job Description and employees are expected to undertake other duties as directed