Shelf Conditioning Best Practices
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Shelf Conditioning Best Practices
Associate Name ______Store ______Job Title ______Hire Date ______
Overview: Shelf Conditioning is an essential process to provide an environment for customers to shop easily. Poorly Conditioned areas of the store make the decision to buy difficult for the customer because of misplaced items, out of stock items, or hidden items. Over-conditioned areas of the store are very time consuming to maintain and do not dramatically impact customer buying decisions. Creating an environment that invites the customer into the aisle and allows them to make quick and simple buying decisions will result in an increased conversion rate and more effective customer service.
r All employees should be assigned responsibility for shelf conditioning an area on a daily basis.
r A store layout map should be posted on the communication board with an assigned area for each associate.
r Watch Shelf Conditioning video. Role of Shelf Conditioner:
r Shelf conditioning should Doing the proper amount of shelf conditioning be done daily to keep up with Customer traffic. The first and last 15 minutes of No shelf conditioning Proper shelf conditioning Over shelf conditioning each shift.
r Using both hands, start in W
the upper left hand corner, o r
Shelf k
i
n
g
blocking from top to D r
X a
f t X
bottom for shelves and -
L
a
s
t
from bottom to top for M
X o
d
i
f
i e
pegs. Proceed one 4 foot d
1 9
Product may be mixed, pushed Bottom two rows of boxed products /
• • • All products on all rows, bins, and 0
7 /
section at a time. 2 0
back, and hard to shop pulled forward on shelves pegs pulled forward 0
7
1
1 : • Pegs and bins pulled forward Aligned “perfectly” 2
• 6
:
2 1
r Move the first 1-2 rows of A
items forward to the front M
P
r i
of the shelf, bin, or peg. n
t
e
d
0 4
There is no need to pull all /
0
7
/
2 0
products forward, only Shelf 0
7
2
: 4
bins 6
what can be easily reached : 1
X 7
X P in one motion. X M
r Base decks should be dusted once per week using a feather duster, and free of excess clutter. (see Pegs X Department Head training X checklist-TRAIN4230.01) X r While shelf conditioning, 11 if a label is missing a note should be made and turned in to the ICS after shelf conditioning is completed.
Trainer’s Signature ______Date ______Manager’s Signature ______Date ______
I agree that the items listed above have been sufficiently explained and/or shown to me, and I understand these items.
Associate Signature ______Date ______9/1/15