Brief About Children S Global Network Pakistan (Guarantee) Limited

Terms of Reference

Brief about Children’s Global Network Pakistan (Guarantee) Limited: Children’s Global Network Pakistan (Guarantee) Limited (CGN-Pakistan) is non-profit organization and has been working in Pakistan’s Education Sector (policy reforms & interventions to ensure a quality education to the children of Pakistan) since 2002.

CGN-Pakistan has initiated as intervention in collaboration with ilm ideas 2 under Project title “Parwaan Pre-School: A School Readiness Program” to provide an opportunity to open and operate Early Childhood Centers in target districts on ICT, KPK, Punjab and Baluchistan. Implementation of the project “Parwaan Pre-School: A School Readiness Program” requires an extensive awareness campaign by all possible vast audience communication means which includes, but not limited to, electronic and print media (Local Cable TVs, Newspapers, Billboards and Streamers).

Detailed (Sealed) Quotations in Strict Compliance with aforementioned “Scope of Service” and Terms & Conditions are invited latest by COB Monday, June 19 th , 2017.

Scope of Service Broadly the assignment shall include the following activities in 15 Districts across Pakistan:

 Implementing communication and media campaign on electronic and print media (Local Cable TVs, Newspapers, Billboards and Hoardings/Streamers)

 Release of print and electronic media products through above mentioned sources

 The minimum period for the campaign will be 15 days starting from July 1st, 2017

The main activities include (but not limited to):

 Identification and submission of list of Local Newspapers and Cable TVs with maximum readership and viewership in campaign areas mentioned below

 Print advertisements in Local Newspapers (6 cm *2 columns)

 Release of cable tickers (5 Second ticker,5 spots per day ) and ad (50 second visual advertisement, 5 spots per day)

 Printing and Placement of Billboards across the above mentioned districts (placement location will be decided at a later stage)

 Printing and displaying of streamers (size: 2*3 feet China matt panaflex with wooden frame) in visible locations of campaign areas (placement location will be decided at a later stage) Targeted Campaign Areas: Sr# District Name Maximum Coverage for the following Local Areas in each District 1 Islamabad Tarnol, G-8, G-9, G-10, Golra Shareef, Mehrabadi, I-9, I-10, Jhangi Syedan, Sangjani Shah Allah Ditta (nearby villages), Sarai Kharbooza (nearby villages), Golra, Sheikh pur noon village, Mohri, Haji Camp, Bara Kahu, Bari Imam, Urdu University, Lok Virsa, Poly clinic, Rawal Dam, Tramri chowk, Chatha Bakhtawar, Ali pur/ Farash town, Nilore, Sehala, Humak, PWD, Chirah, Pihount, Sohan, Khanna Pul, Malpur, 17 Mile, Chattar Said Pur Village 2 Rawalpindi Dhok Ali Akbar, Dhoke Kala Khan, Dhok Paracha, Shamsaba, , Sadiqabad, Khana pul, Shakrial, Kuri Road, Bakra Mandi, Qasim Market, R.A Bazar, Qureshi street Barf Khana, Misriyal, Girja Road, Chakri road, 22 number chungi, Adyala road, Gorakhpur, Morgah and surrounding areas, Pir Wadahi, Bangash Colony, Katariyan Dhok Hassu 3 Khoshab UC Mohib Pur, UC Hassan Pur, UC 50MB, UC Botala,Muncipal Committee Hadali Muncipal Committee Jauharabad, Muncipal Committee Khushab, UC 51MB, UC 63, UC jamali, UC Aino, UC Noor Pur, UC Katha Saghral, MC Quaidabad, UC Jabbi 4 Haripur UC Kot Najeeb Ullah, UC Panian, UC Darwaish, UC Central ,UC North ,UC South UC Dhinda,UC Pandak, UC Talokar, UC Sarai Saleh, UC Sikander Pur, UC Mankaray 5 Mardan Sheikh Maltoon, Muhammad Abad, Toru Mayyar, Mill Bi Pass Road, College Chowk, Canal Road, Shamsi Road, Chatu Chowk, Hoti Area, Par Hoti, Swabi Raod, Shahbaz Garhi, Mardan Road, Sawaldher, Jamal Garhi, Katlang Main Bazar, Baghdada, Gujjar Garhi, Main Bus Adda Mardan, Charsadda road, Takht bhai City, Putt Baba Road, Mazdoorabad, Ganjai Kaley, Pir Saddo, Tor Dair, Jalala, Takkar, Hathian, Shergarh 6 Kohat College Town, Pindi road, Hangu road, Chekar Kot, Alizai, Sherkot, Usterzai, Bannu road, Laachi, Jarma, Surkut, Kohat City Urban 1-6 7 Peshawar Pawaka, Nawady Payan, Nawady Bala, Bara Gate, Shaheen Colony, Umeed Abad, Shahid Abad, Gulberg, Custom, Manak Rao, Landy Arbab, Nuthia Jadeed, Nuthia Qadeem, Phari Poora, Pakha Ghulam, Adreema, Mian Gujjar Gulozai, Muhammad Zai, Samar Bagh, Dalazak Road, Afghan Colony, Yousaf Abad, Itehad Colony, Buddu, Town 1, Town2, Sardar Ahmad Jan Colony, Shahi Bagh Road, Lateef Abad, Chamkani, Abkar Pura, Nasir Pur, Jagrha, Duran Poor Yasin Abad, Hajji Camp, Bashir Abad, Saeed Abad, khan Bahadur Colony, Bakhsho, City Town, Ring Road, Deen Bahar Colony, Zaryab Colony, Qazi Kally, Khalisa - 1, 2, College Chowk 8 Swat UC Kalagai, UC Tall Dardyal, UC Totanu Banday, UC Deoli, UC Shahmozai, UC Dadaharra, UC Matta, UC Kharira, UC Sherpalam, UC Koza Banday, UC Barra Banaday 9 Dir Dir 10 Layyah Kotla Haji Shah, Lohanch Nashaib, Shado Khan, City Layyah 11 Muzaffargarh Rohilan Wali, Wasendy Wali 12 Multan Lar, Basti Malook, Double Phatthak, Farooq Pura Chowk, Wilat Abad, Chungi No. 1, Nawaz Sharif University,Peer Colony, Nan shah Chowk, Bahawalpur Chowk, Billi Wala 13 Bahawalpur Bhatta # 2,3,4, Muhammadia colony, Modal town a,b,c, Raman Phatak, Androon Bazar, Shadrah, Model Town C to Begdad Road, Radio Station to Dewaan Wali Puli, University to Dewaan Wali Puli, Kali Puli to 42 DB, Dewaan Wali puli to Jhangi Wala, , Shadman Town, Akhtara Bad, Goth Lashkar, Palcon City, Judge Wali Puli, 42 DB to Kaly Phaar, Kud Wala, Head rajkaan, Yazman City, Sama Satta, Khanu Wali, Jalla abad, UC Rama, Khanqa Sharif, Khurum Pump, Lal Suhanra, Dera Bkha, KPT, Mari Sheikh Shajra, Jindu Missan, Jamal Channar, Rukrani Hakra, Jimrani Kona, Miyani, Goth Mehraab, Hasilpur City, Hasilpur Old, Qaimpur 14 Gawadar All City Muncipality Areas 15 Lasbela Hub City Area, Laasi Road, Allahbad Town, Zehri Street, Sakraan Road, Madina Colony, Akram Colony, Peer Kas, Sakran, Jaam Colony, LEIDA, Daru Othal, Bhawani and Gaddani (Tehsil City and Goths)

Quoted Rates (please use the formats given below as ready reference): Print Advertisement in Local Newspaper

Sr. # Name of Newspaper Weekdays Rate Weekends Rate Black and white 4 Color Rate Rate 1. Use as many rows as needed

Billboards Sr. # Bill Board Size Material (specification Charges per day District also) and Printing Charges per Billboard 1. Use as many rows as needed per location

Streamers Sr. # Streamers Size Number of Material Charges per day District Streamers (specification also) for Display per and Printing Streamer Charges per Streamer Use as many rows as needed per location Cable TV Ticker Sr. # Duration Number of spots per day Charges per day District Use as many rows as needed per District

Cable TV Advertisement Sr. # Duration Number of spots per day Charges per Spot District Use as many rows as 5 Spots (Divide as per Prime Time) needed per District

Language Requirements: The working language for campaigns will be in Urdu. A strong level of English proficiency is also expected.

Instruction for Submission of Bids

The interested firms may apply by submitting sealed quotation inclusive of all taxes at CGN-P’s reception House # 8, Street # 4, G-6/3, Islamabad latest by COB Monday, June 19 th , 2017.

Documents to be Submitted with Bids: - 1. Updated Profile 2. Company Incorporation / Registration Certificate 3. NTN and STRN Registration Certificate

Website: www.cgnpk.org Facebook Page: www.facebook.com/cgnpk Landline: 051- 2877941 Terms & Conditions: - All applicants should be accredited with APNS and PBA - The selected agency will be responsible for obtaining any NoCs and approvals from concerned government authorities on time - The selected agency will provide all related MOVs and cable campaign schedule to CGN-P - CGN-P will not issue any mobilization advance for completion of this activity and bill will be considered due after thirty days from the date of the receipt of the invoice. - The rates provided by the agencies should be fixed for one (1) year. - In case of non-compliance of delivery with regards to IEC dissemination schedule, A per day delay penalty up to maximum of 10%of purchase/ work order value will be charged. - All Applicants must submit quotes inclusive of all applicable taxes. - All applicants must be sales tax registered.