09.35 Opening Remarks from the Chair Karen Mckenzie, Director of Income Generation, Douglas

Hospice Fundraising Conference –27th January 2016 09.00 Registration and refreshments 09.30 Welcome 09.35 Opening remarks from the Chair Karen Mckenzie, Director of Income Generation, Douglas Macmillan 09.50 – The summer of discontent? Future of fundraising regulation and review of the Code of Practice The last few months has seen the public and media spotlight be focused on fundraising as never before. Undercover investigations have made front page news, changes are being made to the rules in the Code of Practice, and the whole system of self- regulation for fundraising has been reviewed. At the heart of all of this are fundamental questions of how can fundraising be sustainable for the future, protecting vulnerable people, but enabling successful relationship to develop with supporters.

This session will take you through all the developments of the last few months, and most importantly, what we can expect to happen next.

Daniel Fluskey, Head of Policy, IoF 10:30– Fundraising is a trustee issue too Your trustees are one of your key fundraising assets, yet the majority of charities fail to make the most of this invaluable resource for their fundraising campaigns. This session will look at ways to make sure that your board and senior management have truly bought into fundraising at your charity. It will provide you with real life examples and success stories and give you some helpful tips to take away. Heather Wood, CEO, Rainbow Trust Children's Charity 11:00 Coffee & networking 11:20 A story like no other Keech Hospice Care in Luton won the Annual Report Award for its innovative report 'A story like no other'. It sought to present their activities and achievements in a more meaningful way in the report and throughout their communications, which included a foreword written by a 10 year old child supported by the hospice, instead of its chairman and chief executive. This session will get you thinking about how you could best tell your story to truly sell your cause to your supporters. Imelda Barry , Head of Marketing & Communications, Keech Hospice Care

12:00 Colour Runs: A bright future or will they fade and dye? Choosing the right events for your hospice can be a challenge. One of the true examples of a successful event have been St Barnabus, who have attracted 2,500 participants to their first run and took £118k gross £87k net. In this session they will reveal the secrets of their success. Becky Otter, Event Manager, St Barnabas TBC 12:40 Lunch & networking 13:20 Where do your future major donors come from? Understanding and nurturing your pipeline Every organisation is different, so where your future major donors come from is unique to your charity. Hear how you can uses traditional methods to screen for new prospects but also casts the net wider than usual to find their future major donors. Refining how to qualify those relationships and then keep them moving whilst focusing on a growing active portfolio. Touching on internal influence and data, this is a broad overview with a chance to discuss the pros and cons of this approach for your organisation.

TBC 14:20 Making a noise about legacies: Working together to build legacy incomes This is a joint session, featuring Remember A Charity, Legacy Foresight and Princess Alice Hospice; all firm believers in collaboration. Rob Cope will talk about the importance of legacy giving, and showcase some of the inventive ways that British charities are promoting the idea to their supporters. Meg Abdy will discuss their ground-breaking research into legacy and in-memory giving, and what it means for hospices in particular. Nigel Seymour will share the results of an internal project bringing together bereavement and fundraising teams to develop a single bereaved supporter journey for the hospice.

Nigel Seymour, Fundraising Director, Princess Alice Hospice Rob Cope, Director, Remember a Charity Meg Abdy, Legacy Foresight 15:00 Coffee & networking 15:20 ‘From our point of view’ – a corporate supporter tells what’s in it for them Hear the detail behind how sustainable and mutually beneficial partnerships can be created. A panel will share their experiences of:

- What internal infrastructure is needed? - What challenges may be faced to get a company on board for a long term strategic partnership? - What challenges may be faced once they were on board? - How can hospices find their route into businesses? - How can they then grow these partnerships and stop them becoming stagnant? TBC

Georgi Robinson-Welch, Phyllis Tuckwell Hospice

16.00 Your Hospice Lottery 16.05 Changing perceptions Hospices are #NotDingy After hospices being viewed in a negative light during various soaps and television programmes, various hospices around the country took to Twitter with the hashtag #notdingy to show supporters that they are bright and caring places - not dark and depressing like they are often portrayed. Hear about this and other great initiatives on changing ingrained bias. Followed by a more in-depth discussion about the future of hospice fundraising and what practical steps we can take to move forward. Catherine Bosworth, Director of Fundraising, Hospice UK

Stephen Ballantyne , Director of Fundraising, Together for Short Lives

TBC TBC 17.00 Closing remarks from the Chair, Karen McKenzie, Director Income Generation, Douglas Macmillan